Digital Services Study

This study from Borrell Associates identifies opportunities for tapping the latest digital goldmine: SMB spending on Digital Marketing Services.

Media companies of all types are recognizing the opportunities in the “digital agency” model and are providing marketing services that go far beyond traditional ad offerings. Digital advertising is sharing the spotlight with digital services.

  • Local advertisers are spending two and a half times more on these online marketing services than they do on things like online banners, pay-per-click keywords, and video ads.
  • Newspapers, TV stations and yellow pages are selling more expensive online advertising packages and are now establishing boutique ad agencies to offer lower-priced services to reach out to new customers.

This report gauges the size of this marketplace and examines spending by local businesses on 18 different digital marketing services that are being offered to SMBs.

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