Growth Rate For Digital Ad Revenue Wanes As Recovery Persists

Interactive Advertising Bureau (IAB) and consulting firm PricewaterhouseCoopers (PwC) found in their latest analysis that digital advertising revenue rose 35% to 189.3 billion in the United States from the first quarter of 2020 through the fourth quarter of 2021, but the growth rate was uneven. The second quarter of 2021 showed a significant increase of 62% (a gain of $46 billion) after the recession in media spending due to the pandemic lockdowns. However, it also decreased from 62% in the second quarter to 37% in the third quarter and 21% in the fourth quarter.