February 19 - 22, 2023
research
Teens Embrace Activism, Cause Marketing
- by Tanya Gazdik , July 9, 2018
A majority of teens (69%) say they trust a company more after learning it supports a social cause and 62% are more likely to purchase its products.
That’s according to a recent study of 2,000 teens between the ages of 14 and 17 conducted by Vermont-based Fuse. The aim is …
