research

Brands 'Out Of Touch' With American Women

Media and brands haven’t kept up with the evolution of women, according to Kantar’s U.S Monitor survey of Americans' attitudes, values and motivations.

Kantar found 61% of women felt the way women are portrayed in advertising is completely out of touch with who they really are today, while 78% wished …

1 comment about "Brands 'Out Of Touch' With American Women".
Check to receive email when comments are posted.
  1. Rhona Wulf from Marketing Evolution, July 12, 2019 at 10 a.m.

    It's so important to optimize the message along with the marketing and media channel--for the right person. Our platform takes all into account with surprising findings along the lines of this article.

Next story loading loading..

Discover Our Publications