Commentary
Netflix Still 'Most Indispensable,' But Disney+ Already Making Strides
- by Karlene Lukovitz @KLmarketdaily, March 3, 2020
Netflix still ranks as the video “network” considered “most indispensable” by U.S. TV viewers, but it’s losing ground — while three-month-old Disney+ is already viewed as a must by about 14% of viewers.
So finds Hub Entertainment Research’s new “Evolution of Video Branding” study. Last month, Hub surveyed a U.S. …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
