Video Ad Spend On News Sites Dropping; COVID-19 Content Blackouts Termed 'Missed Opportunity'
- by Karlene Lukovitz @KLmarketdaily, April 2, 2020
Overall spending across the top 500 advertisers on premium news sites using the Connatix video tech platform declined by 17% between March 3 and 22, compared to the prior week — although several categories upped spending, reports the company.
The largest ad-spend decreases occurred in the travel and leisure vertical, …
