Commentary
The Profitability Of Trust
- by Gord Hotchkiss , Featured Contributor, May 25, 2021
Some weeks ago, I wrote about the crisis of trust identified by the Edelman Trust Barometer study and its impact on brands. In that post, I said that the trust in all institutions had been blown apart, hoisted on the petard of our political divides.
We don’t trust our government. …
