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25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game

One-quarter of U.S. internet users reported using a mix of ad-supported video-on-demand (AVOD) and subscription video-on-demand (SVOD) services as of this year’s first quarter — up from 15% in Q1 2020, according to research from Ampere Analysis.

U.S. SVOD stacking levels reached an average of 4.4 per household, but viewers …

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