Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities

TransUnion, one of the Big 3 U.S. consumer credit reporting bureaus, this morning launched a new consumer audience targeting platform leveraging one of the most indelible forms of validation: people’s financial identities.

While the new platform, dubbed TruAudience, doesn’t explicitly reveal any personally identifiable information about the creditworthiness of the …

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