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JCPenney Goes After Gen Z Via Forever 21 Collection

Forever 21 is launching merchandise in 100 JCPenney stores nationwide as well as online at jcpenney.com. “Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” Michelle Wlazlo, executive vice president, chief merchandising officer at JCPenney, tells Sourcing Journal …

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