Commentary
Commerce Media Finds Direct Link From Ads To Revenue
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2022
Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
Some 70% of survey respondents said monetizing commerce media is a “strategic priority.”
Perhaps it’s because CMOs now have …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
