Millennials play more video games than other consumer groups and watch a lot of "game video content." Research shows 70% of millennials play on mobile devices at least once a month, compared to 81%
for older Gen-Xers and 72% for younger Gen-Zers.
The U.S. ad marketplace declined 3% in April vs. March, but it's up 11% vs. April 2018, according to the latest estimates from Standard Media Index. The month-to-month slide likely reflects seasonal
demand from advertisers, as the Ad Market Tracker index published as a collaboration of MediaPost and SMI, rose to 246 in April -- the highest for that month in the eight years in the database.
A report from Dunnhumby Media suggests the UK retailer could collectively be earning GBP1.7bn per year more by opening up their sites to advertising, Mobile Marketing reports.
Nielsen is projecting "billions of dollars in sales" for legal cannabis and cannabis-infused products in the U.S. in a new analysis published this week. The analysis also stratifies consumers into
different segments based on their reasons for using cannabis products, but overall, health-related issues are the No. 1 factor with recreational uses taking a relatively minor position.
Few people are very comfortable with AI-based interactions with brands, and many worry about more dire problems, Pegasystems reports.
Wall Street equities research firm Pivotal Research Group has upgraded its rating for shares of Snap to a "buy" from a "hold," citing "increasing signs of momentum" from users and advertisers. "User
growth has prospectively turned the corner," Pivotal Senior Research Analyst Michael Levine writes in a note sent to investors, adding that the recent launch of Snap's Android version is going well,
and that Snap's overall product development "constitutes real innovation in augmented reality."
Research from advertising think tank Credos and Enders Analysis shows that the UK is Europe's largest digital advertising market, with 58% of spend in 2018 being online, Mediatel reports.
You've heard it before about millennials -- but Gen Z-ers really will want their brands to do the right thing.
"Brands that want to succeed have to have their eyes focused on consumer engagement values," Brand Keys' Robert Passikoff tells "Marketing Daily."
Americans consider "made-up news" a serious problem, ranking it ahead of violent crime and just behind U.S. economic disparity, but they don't blame journalists for it, according to an important piece
of benchmark research released today by the Pew Research Center. While most Americans don't blame journalists for the proliferation of "fake news," a majority believe journalists are most responsible
for fixing the problem.
WPP marketing research unit Kantar has restructured its marketing organization, naming Nathalie Burdet CMO. Burdet, who most recently served as CMO of Kantar's Insights division, replaces Mandy
Pooler, who is retiring.
In the latest integration of disparate media planning and buying databases, Nielsen has announced it is integrating Scarborough's consumer lifestyle and product purchase data with Nielsen's
cross-media measurement platform, "Nielsen Media Impact." The integration is the most recent in a series of similar moves integrating databases used by advertisers and agencies to plan and buy media.
Scarborough, which historically specialized in servicing the newspaper industry, conducts annual surveys of American consumers lifestyle, media usage and product purchasing preferences.
In another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on tv sets for the first time this year. The estimates,
which come from eMarketer's latest update, project the average American will spend an average of nine minutes more daily using their mobile devices than their television sets this year.
New research suggests that Europe's data protection and privacy initiative may not have gone far enough, as we learn more about the impact of regulatory efforts around the world.
With TV viewing fractionalizing through different platforms and devices, new research suggests modern TV viewers should now be segmented into six different types.
"Press Gazette" reveals that, for the first time, newspaper and magazine advertising is due to comprise less than 10% of overall advertising spend this year, according to the latest Group M
predictions.
Boosted by record political spending, the U.S. advertising economy is projected to expand 8.2% in 2020, according to GroupM's latest forecast. The report, "This Year Next Year: U.S. Media Forecasts,"
the first to be authored by Brian Wieser since he took over as global president of business intelligence for GroupM, estimates that after factoring political spending out of the mix, the "underlying"
expansion of the U.S. ad economy will be about half that rate of growth -- 4.8%.
Hub Entertainment Research found 24% of consumers say they already have too many streaming services, and don't intend to subscribe to new ones.
With 59% of advertisers projecting they plan to increase their ad spending on advanced TV formats and platforms in the next 12 months, according to a survey conducted by the Interactive Advertising
Bureau, the trade association has released an advanced TV "market snapshot" to help the demand- and supply-side navigate a term encompassing OTT, as well as a variety of other "non-linear TV" options.
Entitled the "Advanced TV Matrix," the reference document does a good job of breaking down and delineating the most common terms and concepts falling under the advanced TV catch-all, albeit from the
point of view of a primarily online ad trade association.
Fortnite, the wildly popular social gaming app, is having a profound impact on the media consumption of American consumers, and now a new report from National Research Group (NRG) benchmarks it. The
study, "Fortnite, The New Social Media?," is based on a survey of 1,500 American consumers conducted in March and found that after adopting Fortnite, the game occupied 21% of their "free" time spent
with media.
A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among
members.
With the youngest members of the "TV Generation" turning 50 this year (and the oldest approaching 70), it's ironic that the press and much of the advertising industry still think of adults 18-49 as
the key demographic segment for evaluating television viewing. In this week's edition, I examine the impact these generational shifts are having on the audience composition of television.
Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates from the Interactive Advertising Bureau's 2018
Podcast Advertising Revenue Study. The market is projected to double by 2021, surging to more than $1 billion.
Group M is predicted that last year's 7.8% growth in advertising spending will be cut back a little to 6.10% this year and then 4.6% in 2020, according to "Campaign." Brexit uncertainty is cited as
one potential reason for the contraction.
Public support for tighter rules controlling social media have soared in just the past year, "Press Gazette" reports. An Ofcom study found that 70% of adults now think regulation should be tougher,
compared to just 52% last year.
London-based Fabula applies machine-learning techniques to network-structured data. The new group will focus on natural-language processing, reinforcement learning, machine-learning ethics,
recommendation systems, and graph deep learning.
"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging and building," reads the
"Brand Safety Handbook," a compendium of industry studies organized to provide advertisers and agencies a simple reference for understanding -- and managing -- the impact that unsafe media
environments represent for a brand's advertising.
A large publisher increased revenue by just 4% when users' cookies were available.
Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the results
of campaigns across most channels.
Content budgets are rising, but only moderately for most firms, Ascend2 reports.