Entertainment and the chance for self-expression were big draws for this demo.
Restoring kids' confidence and joy are the top drivers of family adoption of SVOD services.
While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused on
measuring the true value of attention across channels, platforms, and formats, to reroute the way the ad industry judges an ad's real success.
The COVID-19 pandemic led more U.S.
consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About one-third (36%) of people ages 13 to 74 said they play video games on
consoles such as the Sony Playstation or Microsoft Xbox, according to a study by Hub
. Among those console gamers, 51% said they play every day -- up from 39% two years ago. Gaming is popular among male teens and younger men who are more
difficult to reach through traditional linear television. About 70% of men under age 35 play console games, compared with 50% of women in the same age group. Gamers also have become more
tolerant of in-game advertising, such as branded downloadable content (DLC). Some 70% of regular console gamers play with branded in-game content, up from 61% two years ago. Among those who see
in-game ads, 44% said they prefer them to regular commercials, while 72% said the branded content makes games more fun to play.
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the U.S.
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions.
The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last
year, according to findings of Mindshare's ongoing COVID-19 tracking study.
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Gen Z.
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during the height of the pandemic
to create a new brand awareness campaign, that's exactly what they did. How do you produce a video ad campaign without actors, without locations and without crews? The answer: stock footage. But not
just any stock video. It needed to be quality, high-resolution footage. By working backwards- beginning with the footage, then character development, then script- Grammarly was able to achieve an
entirely production-free campaign. The process proved more cost-effective, flexible, and turned around faster than traditional live action shoots.
A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research.
Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores how a
CPM-centric approach continues to perform across linear, CTV and social. Likewise, highly modular creative and leveraging shorter formats are giving SmileDirect the flexibility to grow despite the
opaque outlook for 2021 media.
Expect to see gains in video and performance-oriented ads to continue post-pandemic.
Ad 40% view it on all available devices, from TV and TV-connected devices to mobile devices and PCs. .
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Publicis
Media's Zenith forecasting unit. With a projected 116% expansion in 2021, Zenith now projects cinema advertising will more than make up for its 2020 loses, and will now post incremental gains over
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences.
Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll.
The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is considering launching others as long
as the new products do not compete with the ones its members market to advertisers, agencies and media suppliers.
Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that may seem quaint, it's actually happening
again, albeit with online video. According to a new report being presented at the Cannes Lions this week, two-thirds of people have watched YouTube on their TV set with other people in the same room.
Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers
take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.
Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device.
TV's lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Learn how testing and changing up your
media plan can capture revenue growth, greater efficiency and data points while also establishing a consistent form of measurement with OTT.
In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American media
consumption toward audio content, especially digital.
To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and for Black women,
affirming the automotive brand's commitment to supporting the advancement of positive representations of them in media and advertising, both in front of and behind the cameras.
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand,
Hubble Contacts, decided they didn't want to be beholding to just FaceBook and took advantage of the new trend. Hubble's Senior Marketing & Creative Director, Dan Rosen, shares how he tested the
short-form mobile video platform and discovered a new audience, success and scale.
This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%.
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data.