George Shababb
Kantar Media Audiences NA PresidentGeorge Shababb is President of Kantar Media Audiences (formally TNS Media Research), and is responsible for the strategic planning and development of products and services related to digital audience measurement in the United States. Under Mr. Shababb’s leadership, Kantar Media Audiences has successfully pioneered the introduction of TV audience measurement services based on clickstream data sourced from digital set top boxes.
Meet George at:
Panel: Analyzing Set-Top Box Data
Date/Time: 12:15 PM
Set-top box data opportunities are beginning to play a role today in helping agencies and marketers drive more efficient reach and plan more effectively. How can you leverage new data sources to manage a broader portfolio of ad inventory--without sacrificing brand fit? How can we move beyond general target buckets—where everyone is just an age and sex characteristic—with an end goal of getting a better return on investment?
View Cathy Hetzel’s presentation slides
View Tara Maitra’s presentation slides
View George Shababb’s presentation slides
