December 7 - 10, 2011
Park City, Utah

Event Sponsors


Wednesday, 12/07

6:00 PM
Welcome Cocktail Reception

Location: St Regis bar, 2nd Floor

Thursday, 12/08

8:00 AM
8:45 AM
Opening Remarks
Rob Griffin, Co-Founder, Rise-Alliance 
Day 1: Economics + Analytics, Measuring Value
9:00 AM
Keynote: Economic and Political Impact On Search Marketing

Politicians will tap into online advertising in 2012 as more try to reach out and sway voter opinion, but how will world economic conditions impact search engine marketing? Learn how current events, market, economics and political changes in the United States will influence search marketing from an analyst's point of view.

Neil Doshi, Corporate Development and Strategy, Samsung Electronics 
9:30 AM
Panel: How Interest-Based Targeting Can Grow Search Beyond Keywords

Good growth still exists for paid search marketing revenue, but it's slowing. eMarketer predicts that by 2015 marketers will spend more of their company's budget on online display advertising than search. Learn why the answer to the reversal of the slowdown in search investment could become intent- and interest-based keyword strategies.

Erik Sass, Editor, Publishers Daily, MediaPost 
Luke Coltrin, Director of SEM, Autonation 
Hobson Powell, Director, Search Creative Development, Yahoo! 
Thi Thumasathit, VP, Marketing & New Business, Adchemy 
Lori Weiman, CEO, The Search Monitor 
10:15 AM
Panel: Changing Search Strategies in Light of the Impact from the Economy, Politics and Technology

Brand marketers face ongoing challenges determining which changes and influences are most important for brand strategies today, next year and for the future. How will outside influences and technologies, such as Apple's Siri, which can bypass traditional search, challenge decisions about the future? As technology advances and search engine marketing needs and opportunities change as a result of politics and economics, what new strategies, platforms, pipelines and bridges should search executives consider?

Chris Copeland, CEO, GroupM Next 
Craig Berdie, Senior Manager Search, 3M 
Joe Byrne, Director, Global Operations, BabyCenter 
Nate Riggs, Director of Social Business, The Karcher Group 
11:00 AM
Panel: Measuring the Value of Paid Search

Search engine marketing has become the largest online spend for most advertisers because they can measure and control the return on investment, and the channel is ideal for new customer acquisition. But, how accurate are the tools we're using to measure the total value driven by search? How do marketers measure the influence of desktop and mobile campaigns on call center operations and in-store purchases? The need for cross device tracking and multiple channel interactions make the challenge difficult. Panelists will explore how economic and technological challenges impact the perceived value of paid search, and how strategies could evolve in the coming years.

George Michie, CEO, Rimm Kaufman Group 
Sachin Gadhvi, VP of Marketing, Ticketmaster 
George Popstefanov, Founder and CEO, PMG 
Gordon Saunders, Global Communications and Digital Strategy, Genworth Financial 
11:45 AM

How Interest-Based Targeting Grows Search Beyond Keywords - Table Lead: Frank Lee, Head of Sales & Marketing, DataPop

Search Strategies to Combat the Impact from Economy, Politics, and Technology - Table Lead: John Nicoletti, Head of Agency Operations, Google

Measuring the Value of Paid Search - Table Lead: Andrew Zakem, Global VP, Agency Sales, Marin

New Search Ad Formats & Technology: Voice Search, Video, Mobile - Table Lead: Laurie Sullivan, Reporter, MediaPost

12:45 PM

Snowmobiling at Garff Ranch (via shuttle at base of Funicular)
Skiing at Deer Valley Resort

6:00 PM
Cocktail Party

Location:  St Regis bar, 2nd Floor

7:30 PM
Fireside Fondue Dinner

Location:  Empire Canyon Lodge (via shuttle from base of Funicular)

9:30 PM

Location:  St Regis bar, 2nd Floor

Friday, 12/09

8:00 AM
8:45 AM
Opening Remarks
Day 2: Strategy + Creative, Psychology Behind Search
9:00 AM
Keynote: Defining The Connected Consumer

Let's face it. Mobile applications continue to change the way consumers search for products and information. Tablets have become the multitasking device, with more than 42% of activities occurring while doing another task. Some tasks require consumers to hop from one device to another. Learn the psychology and availability behind the signals to target on mobile vs. desktop. Learn how marketers can tap into the different mindset of those searching for content and information on a variety of devices.

Michael Slinger, Director, Mobile Advertising, Google 
9:30 AM
Panel: The Perfect Search Engine

Search experiences on desktops and mobile devices continue to change based on the latest consumer and technology trends. So what will the perfect search engine look like and how will people interact with it?

Vural Cifci, Director of Acquisition Marketing, Travelocity 
Jason Lehmbeck, Founder, DataPop 
Alan Osetek, President, Resolution Media 
10:15 AM
Debate: What Delivers the Most Value for Brands: Search or Targeted Social?

Search ads find consumers within the sales funnel and connect to them at the point of sale. But social has matured, and advanced algorithms now help advertisers raise brand awareness by targeting consumers based on interests and social connections, as well as keywords. The two channels are already competing for ad dollars, but which is better for a brand? Experts from social and search debate who delivers the most value, and what the future holds for both formats.

Colin Jeavons, CEO and President, Vertical Search Works 
Jon Elvekrog, CEO, 140 Proof 
Janel Laravie, CEO, Chacka Marketing 
11:00 AM
Panel: What Does The Future of Search Syndication Mean For Brands?

Search syndication is a business that has been dominated by Yahoo, but major change seems to be coming to the industry. Join us for a candid discussion about the future of search syndication and what it means for brands.

Stephen Anderson, SVP Search Engine Marketing, AMP Agency 
Andries de Villiers, Senior Vice President, adMarketplace 
Shawn Evans, Publisher Lead, Microsoft Syndication 
Danny Huynh, SVP Client Business Partner, UM Worldwide 
Lindsay Johnson, Search Affiliate Partnerships and Operations, Optimization Lead, Yahoo 
11:45 AM

Defining the Connected Consumer - Table Lead: Geoffrey Shenk, Managing Director, Kenshoo

The Perfect Search Engine - Table Lead: Min Cho, Director, Search,

What Does The Success of Targeted Social Mean for Paid Search - Table Lead: Mike Jarvinen, VP, Marketing Strategy, The Search Agency

What Does the Future of Search Syndication Mean For Brands? - Table Lead: David Rodnitzky, CEO, PPC Associates

12:30 PM

Tubing at Gargoza Park (via shuttle from base of Funicular)
Skiing at Deer Valley Resort
Snowshoeing at All Seasons Adventures, Park City (via shuttle from base of Funicular)

5:00 PM
Apres-Ski Party

Location:  St Regis bar, 2nd Floor

7:30 PM
Dinner at High West Distillery & Saloon, Park City

(via shuttle from base of Funicular)

Saturday, 12/10

8:00 AM
Day 3: Search+
8:30 AM
Keynote: Mining Jewels Hidden Deep In Social Media And Search History

Attendees will learn tech­niques for map­ping search to social, mashing organic and paid social media tac­tics to lever­age the data, and learn social media tar­get­ing augmented by search.

9:00 AM
Panel: How Social Media Can Become a Customer Data Source for Organic and Paid Search Campaigns

Search engine marketers must start viewing social media as a source of customer information that integrates with existing business data. This panel will highlight how marketers move from purely listening to brand mentions to finding the data and integrating it into customer databases and campaigns. What data should marketers mine and how should they integrate it?

Jennifer Tan, Sr. Director, Marketing Communications Brand Media, Experian 
Lauren Kelley, Social Media Lead for Google+, Google 
Justin Merickel, VP, Marketing and Product Development, Efficient Frontier 
Mike Perlman, SVP, Media, Millward Brown Digital 
Jim Yu, CEO and Founder, BrightEdge 
9:45 AM
Panel: Performance Display, the New Search

Display advertising continues to get more personal. In today's connected world, marketers need a myriad of acquisition channels to reach their target audiences. Connected marketing campaigns combine display and search, while making every experience personal. Has the previously unrivaled performance of search found its partner? Panelists will debate whether it's possible to get search-like performance through display. How have recent developments in digital changed the way advertisers invest and attribute ad spend? What role is data playing in attributing value to campaign performance?  And, what does performance display mean for premium publishers?

Elisabeth Osmeloski, Executive Features Editor, Search Engine Land 
Roger Barnette, President, IgnitionOne 
James Green, CEO, Magnetic 
John Kelly, VP Retail, Criteo 
Tony Zito, CEO, MediaForge 
10:30 AM
Panel: DSPs & Opportunities for Search Marketers

What will the DSP model look like tomorrow and how will it support search marketers? The rise of DSPs gives display planners and buyers new ways to buy, target and measure media across inventory sources, supporting tools that search marketers have used for years in display advertising. Learn how the combination will increase return on investment for campaigns and what marketers need to do to get the often disparate teams who manage them to plan, budget and measure together. Search queries offer clues to user interests and intent that can make display remarketing that much smarter. Explore how search can work with a variety of mediums and how organizations need to realign themselves to take advantage of burgeoning cross-channel opportunities.

Matthew Meadow, Director Paid Search, Delivery Operations, eBay Enterprise 
Frost Prioleau, CEO, 
David Rodnitzky, CEO, 3Q Digital 
Jonah Spegman, Director of Digital Media Marketing, Scripps Networks 
11:15 AM

Mining Jewels Hidden Deep in Social Media and Search History - Table Lead: Olivier Lemaignen, Senior Director, Consumer Marketing, Align Technology

How Social Data Can Become a Source of Customer Data
- Table Lead: Susan Delz, Director of Account Development, ion Interactive

Performance Display, The New Search - Table Lead: Jennifer Tan, Online Marketing Director, Experian

DSP's & Opportunities for Search Marketers - Table Lead: Rhett Frandsen, VP of Sales and Business Development, mediaFORGE

12:00 PM
Conference Concludes


St. Regis Deer Valley, Park City, UT
2300 Deer Valley Drive East
Park City, Utah, 84060

Please note that our specially discounted room rate at the St. Regis has now expired.  You can still book a room at the resort at their rack rates by clicking here.

Alternatively we have discounted rates at the Lodges which is a 1 minute drive away.  Please use this attached form to book your room via Connie at the Lodges. Rates at the Lodges start at $165 and go up to $487.

Tucked into the slopes of the Deer Valley Resort®, the St. Regis offers exclusive ski-in, ski-out access to Deer Valley's 2,026 acres of legendary ski and snowboard terrain. Rated the number one resort in North America by SKI Magazine the last four years, Deer Valley is one of Park City's most spectacular ski area with sublime slopes, 100 trails, and six bowls and breathtaking mountain surroundings.

Escape to a spectacular mountain getaway in Park City, Utah, where breathtaking landscapes, endless outdoor adventure and timeless style captivate your spirit. A legendary Park City hotel and resort on the slopes of Deer Valley, The St. Regis Deer Valley is a sanctuary for the soul with rustic elegance, passionate service and amenities such as a private ski beach, split-level infinity pool, exquisite dining, the world-class Remède Spa. Indulge your pleasures at The St. Regis Deer Valley is a luxury Park City hotel that indulges your every pleasure and beyond.

  • Funicular at the St Regis Deer Valley Resort

  • Resort Pool and Hot Tubs

  • Fire Pits

  • Lobby

  • Main Entrance

  • Meeting Room

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.