December 10 - 13, 2014
Deer Valley, UT

Event Sponsors

Agenda

Wednesday, 12/10

6:00 PM
Welcome Cocktail PartyValhalla Room, Stein Eriksen Lodge

Thursday, 12/11

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
Opening Remarks
MC
Rob Griffin, Co-Founder, Rise-Alliance 
9:00 AM
Fireside Chat: Sears Local: How Reputation and Online Search Drive Store Sales.
Showrooming might scare a lot of retailers, but Sears Hometown & Outlet Stores CMO David Buckley says the company's catalog business model plays on the trend. In fact, more than 1,000 local stores allow consumers to touch, turn knobs and test the doors of merchandise before purchasing items in the physical store. While there's nothing to take home, all orders get delivered. It's a showroom for big-ticket goods. The model works with search engine marketing. Buckley tells us how.
Keynote
David Buckley, CMO, Sears Hometown & Outlet Stores 
Moderator
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
9:30 AM
Panel: Is Content Marketing The Future Of SEO?
Despite organic search results disappearing from above the fold on desktop and mobile devices, Google algorithms like Hummingbird, Panda and Penguin, and manual penalties against organic search remain an important part of online marketing. Optimizing content such as text, video, and audio can make a huge difference in a brand's success and in the career path of digital marketers. Google and Bing use every tool to reward great content and banish those using poor content. A panel of experts will debate what search marketers need to survive and thrive as the next wave of algorithms are sweeping the Web.
Moderator
Jennifer Tan, Sr. Director, Marketing Communications Brand Media, Experian 
PanelistS
Jim Barnes, Manager, SEO, Drugstore.com and Walgreens.com 
Bill Connard, VP of Local Search, Rio SEO 
Kevin Lee, Chairman and CEO, Didit 
Michail Takach, Director of Digital Marketing, North America, Manpower Group 
10:15 AM
Presentation: How National Brands Focus On Local Search In A Wearable, Mobile, Connected World

National marketers will spend 36.5% of their total advertising budget targeting local audiences by 2019, up $9.2 billion. Wearable devices and connected cars will contribute to the increase. Join us as BIA/Kelsey Managing Director Rick Ducey shares new data on the changes occurring today in local, mobile search and discusses what marketers can expect in the future.


Presenter
Rick Ducey, Managing Director, BIA/Kelsey 
10:45 AM
Panel: Keywordless Paid Search and Entity Driven SERPs
If it's all about transparency, what happened to the keywords? Staying ahead of search engine changes means more than adapting to the next feature or algorithm mutation. Although marketers may not have access to keywords, they do have access to data showing connections to entities through Google's and Bing's respective back-end technologies. Join these experts as they debate how close-variant match and knowledge graph search will change search engine marketing and how you can prepare your Web sites and advertising accordingly. Search is changing. Are you ready?
Moderator
Michael Wall, Director, Digital Strategy, Rise Interactive 
PanelistS
Gerry Bavaro, SVP, Enterprise Solutions & Strategy, Merkle 
Jason Dailey, SVP Search and Performance Marketing, MediaVest 
Mike Grehan, Chief Marketing Officer, Acronym 
David Rodnitzky, CEO, 3Q Digital 
11:30 AM
Interview: Redefining Search Engine Marketing and Data For The Internet of Things
The other search engine marketing. The one that supports brands on wearable devices, voice search and assistants, and connected cars will change the way consumers consume information and content. The trend not only challenges the meaning of the term "search engine marketing," but it forces the media to conform and inform, rather than sell products or services. Join a discussion to uncover the implications for search, marketing, and data ... and to understand how connected devices test the foundation of search engine marketing by extending the paradigm to include other high-intent targeting signals regardless of the source.
Interviewer
Andy Beatman, SEO Director, Ecselis 
Featuring
Grant Simmons, VP, Performance Marketing, Homes.com 
12:00 PM
Presentation: Bright Shiny Objects I
A traditional role of advertising agencies is to act as the filter for bright shiny new objects in the marketplace and identify the technologies and trends truly worth pursuing. We end each morning of this edition of the Search Insider Summit leaning far forward by asking a senior agency executive to present "picks" of startups, apps, ad formats or technologies that should be front and center on marketers' radar for 2015.
Presenter
Lijo Joseph, Senior Director, Performance Media, Beeby Clark+Meyler 
12:15 PM
Roundtables

The Future of SEO in Content Marketing. Facilitator: Jennifer Tan
The Internet's New Definition of Search Engine Marketing. Facilitator:  Claudia Virgilio
Can I Really Track Consumers Across Channels and Devices. Facilitator: James Green
Sharing What I Know About Bright Shiny Objects. Facilitator: Lijo Joseph

1:00 PM
Lunch
Skiing at the Deer Valley Resort
Ski Competition Sponsored by Magnetic
Snowmobiling at Red Pine Canyon
Yoga in the Wellness Studio
4:00 PM
Après Ski PartyTroll Hallen Lounge
5:30 PM
One on One MeetingsStein Eriksen Ballroom
6:30 PM
Cocktail PartyStein Ballroom Foyer

Friday, 12/12

7:30 AM
Registration Opens
8:00 AM
Breakfast
9:00 AM
Keynote: The Challenge of Using Microconversion Thinking to Manage Campaign Results for Paid Search and Display
As digital marketers, we are under pressure to increase key performance indicators (KPIs) -- whether leads, traffic, or sales -- depending upon the business. Join Daniel Loebl, AVP and the head of AIG's Digital Center of Excellence for the Americas, believes he has the solution. Loebl will show brands how to rethink strategies into processes that require a series of steps for building the way toward goals, while also building the resources to face fluctuating business conditions and changing KPIs.
Keynote
Daniel Loebl, Head of Digital Center of Excellence for Americas, AIG 
9:30 AM
Panel: Why Search Marketers Should Lead Programmatic Media Buys
There are benefits to having search marketers lead programmatic media buys. For starters, the skill sets required are similar. Both require a data driven approach. Insights from search campaigns are used to inform search retargeting campaigns and other audience targeted campaigns across display, mobile and video. A foundation in paid search improves cross-campaign targeting, understanding of attribution and provides insights. For example, lookalike modeling and the use of high-intent third-party data can expose new opportunities in programmatic display media. This panel will explore the opportunity for search marketers to expand their capabilities and responsibilities to include programmatic display, mobile, video, and social.
Moderator
George Popstefanov, Founder and CEO, PMG 
PanelistS
Jon Kagan, VP, Search, Cogniscient Media 
Frost Prioleau, CEO, Simpli.fi 
Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe 
Cameron Urry, Senior Interactive Marketing Manager, Extra Space Storage 
10:15 AM
Presentation: The Next Performance Marketing Opportunities
Content creators often use YouTube and Facebook to promote their original programming. Those sites rank close behind Google as the largest search engines on the Web. Customer intent data gleaned from searches provides brand marketers a huge opportunity to understand their audiences and produce useful and relevant content. Join Orabrush CEO and President Jeff Davis to learn how to use YouTube, Facebook and other platforms to support video, direct response and ecommerce., as well as to understand how search will move into the next generation of performance marketing.
Presenter
Jeff Davis, President & CEO, Orabrush Inc. 
10:45 AM
Panel: Amazon, eBay, YouTube – The Next Search Advertising Networks
Amazon.com is an 800-pound gorilla of any eCommerce and SEO/paid search discussion. With reports that Amazon will expand its advertising placement opportunities outside its network of sites through Amazon Sponsored Links, should marketers view the Amazon marketplace as more than just a shopping portal? There are other considerations, too, such as Google's move to turn partner sites like Walmart into connected networks as part AdSense for Shopping. Learn from a panel of experts about how best to leverage alternative search channels to reach a broader audience.
Moderator
Neil Doshi, Corporate Development and Strategy, Samsung Electronics 
PanelistS
Roger Barnette, President, IgnitionOne 
Jeff Davis, President & CEO, Orabrush Inc. 
Marjorie Gray, Digital Brand Manager, DISH 
Jason Lehmbeck, Founder, DataPop 
Brian Valentini, Vice President, Group Director, DigitasLBi 
11:30 AM
Panel: When The 'Buy' Button Lands On Search Engines
Google, Bing, Yahoo and other engines continue to search for ways to keep consumers engaged longer without becoming a nuisance in order to serve more search ads while remaining relevant. Searchers spent 08:02 minutes per search session on google.com in July 2014, up from 05:23 in July 2013, per Millward Brown. Queries for airline flights and hotels now pull-in data from participating brand websites and serve it up in lists of results, giving the brands more opportunities to connect with potential customers before searchers have to click through to the sites to complete the deal. What happens when search engines add "buy" with an ecommerce button? Is Amazon just a commerce engine? A panel of experts will discuss the pros and cons.
Moderator
Frank Gamboa, President, Frank Gamboa Consulting 
PanelistS
Darren Clark, Chief Technology Officer, YP 
Rick Galán, Director of Digital Marketing, Blendtec 
Amanda Valle, U.S. President & Chief Strategy Officer, Mavens of London 
12:00 PM
Presentation: Bright Shiny Objects 2
Matt Belson, Group Account Director for Mullen, with the second of our three Bright Shiny Objects presentations, will conclude Day 2.
Presenter
Matt Belson, Group Account Director, Mullen 
12:15 PM
Roundtables

Amazon, eBay, YouTube – The Next Search Advertising Network.  Facilitator:  Roger Barnette
Marketers Share Opinions on the Next Shiny Object for 2015. Facilitator:  Matt Belson
Why Search Marketers Should Lead Programmatic Media Buys. Facilitator: Sid Shah

1:00 PM
Lunch
Skiing at the Deer Valley Resort
Ski Competition Sponsored by Magnetic
Snowshoe Tour at the Deer Valley Resort

Tubing at Gorgoza Park
4:00 PM
Après Ski PartyTroll Hallen Lounge
5:30 PM
One on One MeetingsStein Eriksen Ballroom
6:30 PM
Cocktail Party Stein Ballroom Foyer
7:30 PM
Butcher's Chop House, Downtown Park CityButcher's Chop House, Downtown Park City

Saturday, 12/13

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:30 AM
Keynote: When was the last time you Googled your laundry detergent?
Building an online brand in a low-interest category through Global SEO isn't easy. Running an effective SEO campaign is already a challenge in an increasingly crowded market.  How, then, do marketers deliver a campaign across multiple countries for a brand that operates in a low-search interest category and in a complex global organization? Unilever's Kathleen Dunlop shares lessons and insights on how to successfully define, manage, and deliver a search program that leverages every element of a brand’s identity. It has achieved results that impact the requirements for a multibillion-dollar brand.
Keynote
Kathleen Dunlop, Global Brand Director, Unilever 
9:00 AM
Panel: The Search Opportunity by Device and How to Make Attribution Work
From cars to baby monitors, the number of devices accessing the Internet continues to rapidly rise, but our inability to understand and measure human behavior across these platforms remains a serious problem for advertisers. Google can track conversion rates for only 20% of its users, and only for those who begin their search at google.com. This means missed advertising opportunities and conversions. In this session marketers will discuss Apple, Facebook, Mozilla, Tivo, and other companies that have begun to explore the behavioral and relationship-based patterns that emerge across devices and what this means for ad serving now and in the future.
Moderator
Kevin Ryan, CEO, Motivity Marketing, Inc. 
PanelistS
Nik Ajagu, Head of Partnerships, Facebook Atlas 
David Laird, Director of Search Insights, Yahoo! 
Amrita Sahasrabudhe, Senior Manager of Marketing Strategy & National Promotions, Petsmart 
9:45 AM
Panel: Search Marketing Trends You Will Ride in 2015
Overall, marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019, but search will remain the largest share of interactive spend, per Forrester Research. At this Search Insider Summit, we've spent the last three days talking about the state of the search market, forthcoming challenges and emerging bright shiny objects marketers should consider when executing strategies. Join us as experts point to trends and make a few predictions for 2015.
Moderator
Ryan DeShazer, EVP, Managing Director, inVentiv Media 360º 
PanelistS
Marc Engelsman, Director of Strategy & Analytics, Digital Brand Expressions 
Richard Mastriani, VP, Digital Experience & Marketing, AmVenture 
Sarah McMahon, Senior Digital Marketing Manager, Big5 
10:30 AM
Presentation: Bright Shiny Objects 3
Steven Gibson, Client Director of Search for Initiative, will present the third of our series of Bright Shiny Objects to guide your way in the coming year.
Presenter
Steven Gibson, Client Director of Search, Canvas Worldwide 
10:45 AM
Roundtables

The Search Opportunity By Device and How To Make Attribution Work. Facilitator: Kevin Ryan
Search Trends Marketers Will Ride In 2015. Facilitator:  Ryan DeShazer

11:30 AM
Conference Concludes

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

Luxurious Five-Star accommodations surround you upon arrival to the lodge in Deer Valley. You will feel at home in the lobby with its beautiful stone fireplace. The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, guests are greeted with exquisite views and powdery ski slopes in the winter and away-from-it-all outdoor activities in the summer for the ultimate getaway. Choose from many other local activities such as heli-skiing, fly-fishing, bobsledding and more.

Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.