June 10 - 13, 2015
Kiawah Island Resort, SC

Event Sponsors

Agenda

Wednesday, 06/10

6:00 PM
Welcome Cocktail ReceptionSanctuary Hotel Grand Lawn

Thursday, 06/11

7:30 AM
Registration Opens
8:00 AM
Full Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Social Search: Identifying Emerging Trends and Consumer Patterns

Consumers often flock to social media during current events and create trends before they become searchable on traditional search engines. Social channels are search engines in themselves, and we need to treat them as such to harness consumer data and optimize search. Join Whitney Drake, GM lead for Social Strategy, as she shares insights on how search patterns of the digital consumer help us understand our social communities, tell better brand stories that resonate with fans, and access real-time data to react to things in a relevant and timely manner. 

Keynote
Whitney Drake, Lead for Social Strategy and Care, GM 
9:45 AM
Panel: Consumer Behavior As Search Engines Lose Their Interface

The marketing funnel is about to change again. Options vs. answers will dominate the next phase in search engine marketing, as consumers shift to mobile, and voice options become more prevalent with help from Cortana, Siri, Google Now, and others. The transition means engines will return fewer options in exchange for more answers. How do marketers advertise when search engines lose their interface? Join us as marketers discuss how to rethink search as consumer needs change.

Moderator
Liam Walsh, Director of Digital Marketing, Primacy 
PanelistS
Sean Kainec, Senior Manager, Search Engine Optimization, The Home Depot 
Omer Navaid, Manager, Acquisition Marketing, Cars.com 
Todd Ulise, Vice President, Ad.net 
10:30 AM
Presentation: Search, The New Iguana

Marketing strategies are often based on assumptions about how individuals phrase search queries or terms that appear in their Web analytics platforms. This makes them bias to search terms they already know. Analysis from former Forrester Research Analyst Nathan Safran examines changing consumer behavior patterns and reveals differences in how individuals search online depending on the device and media they choose.

Presenter
Nathan Safran, CEO, Blue Nile Research 
11:00 AM
Panel: Mobilegeddon: The Art Of Mobile Ranking

Google guarantees better ranking opportunities for mobile-friendly sites, as mobile algorithms change to rank Web sites in real time, application deep linking, and automate traditional tasks held by search engine optimization professionals. In April, Google expanded its use of "mobile-friendliness" as a ranking signal.eMarketer estimates U.S. advertisers will spend $40.24 billion in 2016, to reach consumers on tablets and mobile phones. Join us as experts discuss changes in mobile and ways investments can reap higher rewards.

Moderator
Eric Papczun, Chief Solutions Officer, Pure Oxygen Labs 
PanelistS
Patricia Atrian, SEO Director, Live Nation and Ticketmaster 
Mike Grehan, Chief Marketing Officer, Acronym 
Richard Mastriani, VP, Digital Experience & Marketing, AmVenture 
11:45 AM
Presentation: Bright Shiny Objects I -- Stores, TVs, and Cars

A primary role of the traditional agency is to act as a filter on bright shiny objects in the market for clients and identify the technologies and trends truly worth pursuing. We end each morning of the Search Insider Summit leaning far forward, asking a senior agency executive to present three "picks" of startups, apps, ad formats or technologies that should be front and center on marketers' radar in 2015.

Presenter
Jason Hartley, VP, U.S. Search Practice Lead, 360i 
12:00 PM
Roundtables

Consumer Behavior As Search Engines Lose Their Interface – Facilitator: Liam Walsh, Director of Digital Marketing, Primacy

The Next Faces of Search—Facilitator: Nathan Safran, CEO, Blue Nile Research

Mobilepocalyse: The Art Of Mobile Ranking— Facilitator: Eric Papczun, Chief Solutions Officer, Pure Oxygen Labs

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Golf at The Ocean Course
Near Coastal and Reef Fishing
Dolphin Encounter Shelling Charter
Marsh Kayaking 
5:30 PM
One on One MeetingsGovernor's Hall - East Beach Conference Center
7:30 PM
Dinner ReceptionMingo Point

Friday, 06/12

8:00 AM
Registration Opens
8:15 AM
Full Breakfast
9:00 AM
Welcome Back
9:15 AM
Keynote: Emerging and Disruptive Technologies in Search

Data science, social integration, beacon and geo-fencing technologies, wearable devices, and visual and voice search make marketing more local, personal, predicative, and targeted than ever before. The technology helps marketers present consumers with what they want before they even have a chance to ask for it. The next phase of search means gathering insights and data, and crafting strategies that define an omnichannel experience for consumers connecting traditional brick and mortar store and online ecommerce sites continue. Join us as Amy Labroo, senior director of Innovation, IT, Wyndham, takes us through that journey.

Keynote
Amy Labroo, Senior Director of Innovation, IT, Wyndham 
9:45 AM
Panel: Beyond The Box: Driving Conversions Without Keywords

Mobile devices change consumer buying behavior, prompting search advertisers to break their reliance on keywords. Join a panel of experts as they explore the future of search advertising without a search box. The discussion will delve into deep linking, native advertising on wearable devices, and the connection through the Internet of things. Discover the unique attributes from data that the next phase will provide search marketers.

Moderator
Janel Laravie, CEO, Chacka Marketing 
PanelistS
Leo Dalakos, VP, Digital Strategy, Performics 
TJ Hunter, Sr. Director, Consumer Marketing, Rosetta Stone 
David Ingerman, CEO and Co-Founder, PlaceCodes, Inc. 
Bhavesh Shah, Director of Search Strategy & Execution, Kaiser Permanente 
10:30 AM
Presentation: What Does Advertising Look Like On Wearable Devices?

The Internet of Things and wearable devices will change search engine marketing through entity driven search, native advertising, location-based features, and content marketing. Join Jeff Carl, Ecommerce Marketing Manager at Angie's List, as he walks through his vision of the future of advertising on wearable devices.

Presenter
Jeff Carl, Ecommerce Marketing Manager, Angie's List 
11:00 AM
Panel: The New Don Draper? Meet the "Creative Search Nerd"

What does a kick-ass piece of content look like in the age of technology and data-driven marketing?  Who needs a shiny Cannes Lion for some glitzy TV spot or beautiful microsite when you've got the "creative search nerd" that integrates data sources to inform high performance content marketing, or builds custom bid algorithms that performs with huge efficiencies. Cooking up a next gen YouTube content optimization and amplification strategy? Join a panel of experts to meet the new Don Draper, the mid-ranks unsung hero who translates data insights into actions. 

Moderator
Jeff Campbell, Managing Director, Central, Resolution Media 
PanelistS
Polly Kane, Search Marketing - E-Business, Discover 
Clayton McLaughlin, SVP, Head of Media Investments, iCrossing 
Troy Neidermire, Group Manager, SEO, SEM, Digital & Database Marketing, Target Corp. 
Stephanie Quintal, Director of Digital Marketing, Firewood 
11:45 AM
Presentation: Bright Shiny Objects II -- Virtual Reality, Augmented Reality, Wearables

A primary role of the traditional agency is to act as a filter on bright shiny objects in the market for clients and identify the technologies and trends truly worth pursuing. We end each morning of the Search Insider Summit leaning far forward, asking a senior agency executive to present three "picks" of startups, apps, ad formats or technologies that should be front and center on marketers' radar in 2015.

Presenter
Michael Dowd, Chief Technologist, GroupM 
12:00 PM
Roundtables

Beyond The Box: Driving Conversions Without Keywords--Facilitator: Janel Landis Laravie, Co-Founder, Chacka Marketing

What Advertising Could Look Like On Wearable Devices--Facilitator: Jeff Carl, Ecommerce Marketing Manager, Angie's List

Meet The Creative Search Nerd--Facilitator: Jeff Campbell, Co-Founder and VP, Resolution Media

 

12:45 PM
Lunch
Golf at the Osprey Point Course
Captain Jack’s Kiawah Sailing
Biking Tour
Stand-Up Paddleboarding
6:30 PM
Cocktail PartyOcean Golf Course lawn
7:30 PM
Dinner ReceptionPGA room at Ocean Course

Saturday, 06/13

8:00 AM
Registration Opens and Continental Breakfast
8:30 AM
Keynote: How to Enable a World-Class Search Organization

In today's world, it is no longer enough to coordinate content, search, and technology; companies need to empower their employees to take advantage of their proximity to the customer. By hiring the right people for each role, teaching them the technology behind your data, and giving them the responsibility to own their budgets, companies can give search organizations the power to respond to customer needs faster than ever. Join Aly Chandwany as he shares insights into how some of the world's biggest companies are able to reduce churn, improve response times and, most importantly, grow their business. 

Keynote
Aly Chandwany, Market Development Consultant, Dell 
9:00 AM
Panel: Man (Staff) vs. Machine (Organization) - The Power of People in Data-Driven Marketing

Platforms are becoming the standard way in which marketers plan and buy media, and deliver content.  Algorithms, bidding, reporting dashboards, audience segments from various data sources and automation are fantastic, but what's the increasingly required human role in data and tech-driven marketing?  What are the new killer skill-sets and backgrounds that make for success?  Join a panel of experts as they dive into the new organizational structure and discuss the best structure for search teams.

Moderator
Alan Boughen, Global Head, Ecselis 
PanelistS
Andrew Beckman, CEO, Location3 
Ryan Gibson, VP, Marketing, Wheelhouse/dmg 
Ada Pally, VP of client services, 3Q Digital 
9:45 AM
Panel: Audience-Based Search, It's Here! Now What?

Marketers hear a lot about how companies use remarketing lists for search ads (RLSAs) that let first- and third-party data integrate with audience IDs and cookies to execute true audience-based search bidding, ad copy, and post-click landing page experiences. Experts will discuss how to make the theory real, explore the necessary key strategies, and ways to overcome challenges that might stand in the way of success.

Moderator
John Tripolsky, Founder and CEO, JTE Marketing Group 
PanelistS
Roger Barnette, President, IgnitionOne 
Eric Wu, Sr. Director of User Acquisition , Edmunds.com  
10:15 AM
Roundtables

The Power of People in Data-Driven Marketing--Facilitator: Alan Boughen, Global Head, Ecselis

We Have Audience-Based Search. Now What?--Facilitator: Roger Barnette, President, IgnitionOne

 

11:15 AM
Conference Concludes

Venue

The Sanctuary Hotel at Kiawah Island Resort
One Sanctuary Beach Drive
Kiawah Island, South Carolina, 29455
Registered attendees of the Summit may book accommodations at the Sanctuary Hotel at Kiawah Island Resort at a discounted group rate. To book within our room block at the discounted rate, please call 877-683-1234, ask for Sanctuary Reservations and refer to our group name: "MediaPost Brand Insider Summit D2C" or reference the group booking ID #16494. The discounted room block will expire on Friday, October 18, so please book your room by that time.

Kiawah Island is… Ten miles of wide, immaculate, ocean beach on which one - or two - might walk or cycle for hours and hours without interruption. Soothing by day, utterly romantic by night, the beach is complemented by the island’s river, meandering lagoons, and pristine marshlands, and closes each sun washed day safe beneath its own star studded southern sky. The Kiawah Island Golf Resort is located southwest of Charleston. Opened in May 1976, the Resort has five golf courses, most notably, the Ocean Course which is the most famous at Kiawah Island and has been consistently named as one of the best courses in the world by several publications.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.