April 25 - 28, 2018
Captiva Island, FL

Event Sponsors

Agenda

Wednesday, 04/25

6:30 PM

Thursday, 04/26

8:00 AM
Registration & Breakfast
Captiva Ballroom
8:15 AM
Sponsor Breakfast Presentation
Day 1 Content Sessions
8:45 AM
Opening Remarks
MC
Ross Fadner, Director, Event Programming, MediaPost 
9:00 AM
Keynote Q&A: Separating Search From Media
 
Interviewee
Virginia Tonning, Global Manager of Paid Search Marketing, Schneider Electric 
Interviewer
Ross Fadner, Director, Event Programming, MediaPost 
9:30 AM
Presentation: GDPR Is Coming – Are Search Marketers Ready?
The EU’s General Data Protection Regulation (GDPR) is the most significant change to consumer privacy laws in decades and the enforcement date is approximately 1 month away. The standards for data collection and use in the EU will significantly differ from those in the United States.  This session will breakdown the differences and discuss methods for compliance going forward.
Presenter
Gary Kibel, Partner, Davis & Gilbert LLP 
10:00 AM
Coffee Break & Sponsor Spotlight
10:30 AM
Panel: Connecting Search to Offline
Designing a multichannel campaign for multiple locations that tracks consumers from online and into stores has become easier with tools from Google, Facebook and other platforms, allowing brands to tie in-store point-of-sale systems into campaigns, so brands know what consumers purchased at a specific brick-and-mortar location after searching for a given product. Join us as experts share their experiences connecting search to offline conversions.
Moderator
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
PanelistS
Clayton McLaughlin, SVP, Head of Media Investments, iCrossing 
Susan Scholler, Group Director, Audience Planning, iCrossing 
Drue Townsend, Senior Vice President of Marketing, FASTSIGNS International, Inc. 
Scott Vanags, Director of SEO and Sales Performance, AT&T 
11:15 AM
Panel: Getting Triggered (Going Negative)
The major search plarforms continue to dilute exact match terms. Close variants, plurals, adverbs, word order and even function words can easily change the intent of a query. Maintaining a well-developed negative keyword list can keep your ads from getting triggered on irrelevant words and terms. Experts on this panel will share advice and tips to increase the effectiveness of your search campaigns.
Moderator
Steven Gibson, Client Director of Search, Canvas Worldwide 
PanelistS
Pierson Curtis, Manager, Growth Marketing, Grubhub 
Maya Gumennik, Senior Director, Paid Traffic, Smarter Travel/TripAdvisor 
Amy McClain, Director, Search and Performance Marketing, Beeby Clark + Meyler 
Bill Riddell, Digital Media Manager, Chacka Marketing 
12:00 PM
Roundtables

Preparing for GDPR - Gary Kibel, Partner, Davis & Gilbert LLP
Shopper Marketing 101: Activation to Execution -Jai Amin, Senior Director, Paid Search, Jellyfish
Connecting Paid Media to Offline Sales - Freeman Setrana, Digital Marketing Manager, Paid Media, The Home Depot
Maximizing ROI with Negative Keywords - Steven Gibson, Client Director of Search, Canvas Worldwide

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Golf - 9 hole Executive course at South Seas
Kayaking
Tarpon Fishing
5:30 PM
One on One MeetingsCaptiva Ballroom
Aboard the famous Lady Chadwick!
8:00 PM
Dinner ReceptionKings Crown Lawn
At Harbourside Grill - Near the dinner location

Friday, 04/27

8:00 AM
Breakfast
Captiva Ballroom
Day 2 Content Sessions
8:45 AM
Keynote Q&A: Building Brands…In Two Weeks Or Less
Movie marketers thread a small needle. They have a narrow window in which to build recognition, enthusiasm and ticket sales mostly for new, unfamiliar properties. And yet each product has its own potential audience profile and journey. Annapurna Pictures walks us through two recent and very different releases, and how they customized and integrated their search, YouTube and social plans to penetrate a customer mindset that often doesn’t even make their movie-going choice until the last second.
Interviewee
Josh Jones, Digital Strategy Director, Annapurna Pictures 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Panel: Using Search for Brand Awareness
For most search advertisers, using search to generate brand awareness is not a new concept, but how are they measuring success today? What tools and strategies have proven most successful? How are third parties helping tie data sources together to measure the impact of search and display network branding?
Moderator
Ross Fadner, Director, Event Programming, MediaPost 
PanelistS
Juan Badiola, NA-Paid Media Lead Planner, Electronic Arts 
Bryan Benavides, Director of Digital Marketing, Abt Electronics 
Chandni Shah, Media Strategist, VSA Partners 
Matt Tingley, Director of SEO, Huge 
10:00 AM
Q&A: Incrementality in Attribution
Alex Sutton III, digital acquisition and digital data strategistat Avis Budget Group, is obsessed with incrementality. His goal is to optimize the company’s media spend around this practice, and attribution is how he measures the effectiveness. Sutton defines incrementality as a desired action or outcome that likely would not have occurred if the marketing plan was not in place. That action might include a car reservation or a “qualified” consumer coming to the website to search for a specific car. Join Sutton as he walks through incrementality’s influence on attribution.
Interviewee
Alex Sutton III, Director, Digital Acquisition, Avis Budget Group 
Interviewer
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
10:30 AM
Coffee Break & Sponsor Spotlight
11:00 AM
Panel: Combining Search and Social: Best Practices
For digital marketers, “growth” is typically the operative goal by which they are judged, especially when it comes to paid search and paid social. These days, many brands and agencies are melding their search and social departments together. What are some best practices for combining the two? How do you develop consistent messaging on different platforms that offer different formats and tools? How do you identify and then differentiate messaging between customers and prospects?
Moderator
Otmara "Omi" Diaz-Cooper, CEO, Diaz & Cooper 
PanelistS
Shamsul Chowdhury, VP, Paid Search & Social, Mediahub 
Shane Jennings, Manager, Paid Media, ArcBest Corp 
Richard Mastriani, VP, Digital Experience & Marketing, AmVenture 
Amber Verhulst, Paid Media Strategist, Ciceron 
11:45 AM
Discussion: Combining Search and Shopping: Product Listing Ads
Product Listing Ads (PLAs), now offered on a variety of search platforms, are becoming an increasingly important part of search marketers’ responsibilities. How do PLAs currently fit into your paid search media mix? What are you learning from running these campaigns? What new opportunities have PLAs unearthed for your brand or client, and what challenges, too?
Moderator
Steven Gibson, Client Director of Search, Canvas Worldwide 
PanelistS
Jai Amin, Senior Director, Paid Search, Jellyfish 
Chris D'Onofrio, Senior Partner, Group Director, Search Social, MediaCom 
Brian Jolson, Head of Paid Search, mPlatform, US, GroupM 
12:15 PM
Roundtables

Using Search for Brand Awareness, only - Juan Badiola, Senior Media Buyer, Electronic Arts
Brand Awareness Tools: Search and Display Networks - Alex Porter, CEO, Location3
Weighing Every Touchpoint: Data-Driven Attribution - Bryan Benavides, Director of Digital Marketing, Abt Electronics and Michael Jablonski, Director, Paid Media, PMX Agency
Synergies Between Paid Search and Shopping
- Chris D’Onofrio, Sr. Partner Group Director Search Social, Mediacom

1:00 PM
Lunch
Cabana Pool Party
Golf at the private Sanctuary Course
Catamaran Charter Remote Island Hop
6:30 PM
Cocktail PartyQuarterdeck
7:30 PM
Dinner ReceptionQuarterdeck

Saturday, 04/28

8:00 AM
Breakfast
Captiva Ballroom
Day 3 Content Sessions
9:00 AM
Keynote Q&A: Converting without Selling Directly
In our final Keynote Q&A, kaleo Director of Marketing Keith Burke will walk us through the scope of the pharma upstart’s paid and organic search programs and show us how its campaigns targeting different customer segments tie into paid, owned and earned media efforts across various platforms. How does a pharma company that doesn’t sell directly gain new customers and retain existing ones through paid search? How is it tracking conversions and ROI through what can be a complex customer journey?
Interviewee
Keith Burke, Senior Marketing Director, Neurosciences, Merz North America 
Interviewer
Ross Fadner, Director, Event Programming, MediaPost 
9:30 AM
Panel: Optimizing New Search Platforms
How are search marketers experimenting with the newest search platforms like voice, mega marketplaces and app stores? What are they learning from these platforms, and how are they testing and optimizing? Can they tie learnings to other channels? What can brands meaningfully expect from the newest search platforms and why is it important to be involved in early product tests?
Moderator
Steven Gibson, Client Director of Search, Canvas Worldwide 
PanelistS
Alex Porter, CEO, Location3 
Dan Toplitt, VP, SEO, Reprise Media 
10:00 AM
Panel: Failing Forward: Accidental Successes

Have you ever run a campaign or conducted a test that may have originally failed only for it to teach you something unexpected? In this session, search marketers weigh in on how failing forward can lead to unexpected insights and even, rewards.

Moderator
Ross Fadner, Director, Event Programming, MediaPost 
PanelistS
Jared Del Prete, Group Digital Director, SYZYGY 
Tatjana Kudla, Director of Digital Marketing, LegalZoom 
10:30 AM
Roundtables

Leveraging Emerging Search PlatformsDan Toplitt, VP, SEO, Reprise Media
Failing Forward: Accidental Successes - Cody Watkins, Paid Search Strategist Progrexion 

11:00 AM
Conference End

Venue

South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924
Download a PDF of our ground transportation choices. The closest airport is RSW Southwest Florida International Airport. There will also be a Hertz rental on property which you can reach at 239-209-8031.

Escape to a tranquil tropical-island destination along the Florida Gulf Coast, where time abides by a softer tempo and nature remains truly unspoiled. Discover South Seas Island Resort – a serene village and wildlife sanctuary unto itself – marked by white-sand beaches, coastal waters that glisten with endless shades of blue, and boundless opportunity for family adventure.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.