December 12 - 15, 2018
Deer Valley, UT

Event Sponsors

Agenda

Wednesday, 12/12

6:00 PM

Thursday, 12/13

Day 1: Pre and Post-Search: A Tale of Two Siblings If Pre-Search and Post-Search are siblings, then Pre-Search is definitely the Golden Child. This doesn’t mean marketers don’t care about both equally, it just means Post-Search requires extra time and attention to become the best version of itself.
8:00 AM
Registration & Breakfast
Stein Ballroom, 2nd Floor
8:45 AM
Opening Remarks
MC
Ross Fadner, Director, Event Programming, MediaPost 
9:00 AM
Keynote Q&A: Acquisition Marketing and Safeguarding Data
LinkedIn already has 500 million+ members around the globe, and yet, the Web’s largest social network for business professionals remains firmly focused on expansion. To a great extent, LinkedIn Global Marketing Director Vincent Guerrieri is the man tasked with leading that charge, as he oversees the social giant’s paid media programs worldwide, focusing on driving member/customer acquisition and engagement via outside platforms. In our Day 1 Keynote, Vincent and SIS emcee and host Ross Fadner will discuss, among other things, safeguarding data in 2018 as well as strategies for managing paid media relationships with the Web’s data-hungry walled gardens.
Interviewee
Vincent Guerrieri, Global Marketing Director, LinkedIn 
Interviewer
Ross Fadner, Director, Event Programming, MediaPost 
9:30 AM
Panel: Building and Buying Audiences with Pre-Search
The data science behind so-called “Pre-Search” on major platforms has improved dramatically over the last few years: new tools help marketers maximize first, second, and third-party data to get a better idea of prospects before they’ve typed anything into the search bar. How much better can it get—what’s the ceiling here? And how are brands using Pre-Search to inform other marketing efforts?
Moderator
Nicole Matuga, Director, Digital External Acquisition, USAA Bank 
PanelistS
Michael Aburas, Integrated Media Director, MGM Resorts International 
Jon Kagan, VP, Search, Cogniscient Media 
Pooja Lal, Media Buying Manager / Audience Manager, Cisco 
10:00 AM
Keynote Q&A: Connecting with Consumers Through Search Data
Marketers have access to so much data that trying to determine the best course of action can seem overwhelming. Hoda Sheidaei, Senior Digital Marketing Manager at Kia Motors USA, believes it’s far easier when you listen to your customers. With that in mind, she has developed a series of strategies, including linguistics that speak to visitors to Kia’s web site, and integrating that data with paid search and social campaigns. Join Sheidaei as she delves into the nuances of connecting with consumers through search data.
Interviewee
Hoda Sheidaei, Senior Digital Marketing Manager, Kia Motors USA 
Interviewer
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
11:00 AM
Panel: (Re) Engaging Audiences with Post-Search
To a great extent, “Post-Search” is about the customer journey: what happens after a prospect searches and does not convert. This story will be different for every brand, if not every product or service. In this session, varying brands open up about their cross-channel Post-Search efforts: what areas are improving, what are you learning from successes/failures, where does Re-Marketing still fall short, and why? What role is technology playing and how is that evolving?
Moderator
Jake Favaro, Senior Director, Client Services, 3Q Digital 
PanelistS
Zach Cole, Manager, SEM, UPMC Health Plan 
Darcy Croatto, Digital Marketing Manager, Edison Properties 
Michael Kopeikin, VP, Digital Marketing, Publicis Media 
11:30 AM
Interview: The Whole Enchilada: QSRs and the Customer Journey
Mobile apps like GrubHub and DoorDash have revolutionized the QSR world, creating a significant increase in takeout orders for chains around the country, but these services lack data and can also drive up marketing costs. In our final Day 1 Interview, Qdoba Media Manager Chris Theilen will discuss how restaurants can embrace these platforms while continuing to drive new in-store customers and staying connected to current ones.
Interviewee
Chris Theilen, Media Manager, Qdoba Restaurant Corporation 
Interviewer
Steven Gibson, Client Director of Search, Canvas Worldwide 
12:00 PM
Roundtables
Building/Buying Audiences with Pre-Search - Nicole Matuga, Director, Digital External Acquisition, USAA Bank
Post-Search and the Journey to Conversion - Michael Kopeikin, VP, Digital Marketing, Publicis Media
Safeguarding Your First-Party Data
Redesigning Products Using Search Data - Ben Hultstrand, Director, Digital Experience, Canvas WW
12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Skiing at the Deer Valley Resort
Snowmobiling at Garff Ranch
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at the Deer Valley Resort
4:00 PM
Apres Ski PartyChampions Club next to Ski Locker room
Cash bar - Dutch treat.
5:30 PM
One on One MeetingsStein Ballroom, 2nd Floor
6:30 PM
Cocktail PartyOlympic Ballroom foyer
10 minute ride from Steins.  Buses leave at 7:30pm sharp!

Friday, 12/14

Day 2: To Amazon and Beyond: ECommerce Marketing in 2019 ECommerce marketing will always be about driving traffic and conversions, but the pathway to optimization will forever be a moving target. Search engines, marketplaces, social channels, comparison shopping engines, and affiliate networks all offer you access to their audiences for a price—as well as new (read: constantly evolving) tools for boosting conversions.
8:00 AM
Registration & Breakfast
Stein Ballroom, 2nd Floor
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Keynote Q&A: Search and Patient Journeys, Neurosciences
Search is obviously an incredibly powerful tool for people suffering from medical ailments, but the patient’s journey is vastly different depending on the circumstances. We open Day 2 with a Keynote Q&A featuring Keith Burke, who is Merz North America’s Senior Marketing Director in the field of Neurosciences; Keith will walk us through patient journeys in this fascinating and incredibly important realm that includes Parkinson’s, ALS, Stroke and Traumatic Brain Injury, among other ailments, and how search is being used to help these folks.
Interviewee
Keith Burke, Senior Marketing Director, Neurosciences, Merz North America 
Interviewer
Steven Gibson, Client Director of Search, Canvas Worldwide 
9:30 AM
Panel: Developing Strategies for the Marketplace Morass

What exactly is an “ecommerce marketing strategy” if each multifaceted, mega-marketplace requires its own unique marketing plan? How does the small-to-medium-sized retail marketer, in particular, decide where to focus their time, energy and money? Given the real-time, data-driven nature of ecommerce, and the fact that these giant ecosystems are themselves complex and constantly changing, at what point do you ask yourself: should I hire third-party help, or do this all in-house?

Moderator
Chris Apostle, Chief Media Officer, iCrossing 
PanelistS
Kerry Curran, Executive Director, Marketing & Growth, GroupM Performance, Catalyst 
Kristina Smith, Director, Global Digital Marketing, KEEN Footwear 
Munan Xue, Head of Growth Marketing, RugsUSA 
10:00 AM
Presentation: Voice Search and the Rise of Conversational Commerce?
Voice in 2018 is already less a medium itself than a feature associated with just about every connected device or appliance in your home. Of course, the commercial applications for assistants like Siri and Alexa are obviously still in their very nascent stages, existing mostly in the form of downloadable skills. Morgan Chemij, Director II: Marketing & CRM Americas, HP.com, will explain why D2C brands in particular need to pay close attention to voice, which is fast becoming an important part of the customer journey.
Presenter
Morgan Chemij, Sr. Director, CRM & Acquisition Marketing, HP.com 
11:00 AM
Panel: Sea Change in Social Commerce?

Within the last few years, product marketing opportunities across social media have exploded, giving rise to the term “social commerce”. At the end of 2018, social commerce is undergoing a major shift, as social platforms circumnavigate sending traffic to retail destinations by allowing consumers to make purchases directly on their properties, instead. In this session, brand managers consider the impact of this shift on cross-channel marketing and personalization, in particular, while weighing potential pluses and minuses for their businesses.

Moderator
Clayton McLaughlin, SVP, Head of Media Investments, iCrossing 
PanelistS
Adam Klein, Marketing Manager, Capital Brands 
Kieley Taylor, Managing Partner, Global Head of Social, GroupM 
11:30 AM
Case Study: How to Improve Mobile Performance
Many brands are left scratching their heads about how to improve mobile performance; Choice Hotels addressed this dilemma through data integration and ultimately, activation. In this case study, Alex Edlund, Director of Digital Customer Acquisition, will walk us through how the hotel conglomerate first improved mobile search performance and then passed that information back to their decision engine before ultimately activating and optimizing return on advertising spend.
Presenter
Alex Edlund, Director, Digital Customer Acquisition, Choice Hotels 
12:00 PM
Roundtables
Marketplace Morass: Partnering for Success - Brittany Dodd, Sr Online Campaign Marketing Manager, Cricut
Social + Commerce: Strategies for Success - Kieley Taylor, Managing Partner, Global Head of Social, GroupM
Conversational Commerce 101 - Morgan Chemij, Director II: Marketing & CRM, Americas,   HP.com
12:45 PM
Lunch
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Trap Shooting
4:00 PM
Apres Ski Party
Champions Club next to Ski Locker room
Cash bar - Dutch treat.
350 Main Restaurant, Main Street Park City - Shuttles depart Steins at 6pm SHARP!
350 Main Restaurant, Main Street Park City
At the world famous Spur Bar & Grill - 352 Main Street, Park City (right next door to dinner)

Saturday, 12/15

Day 3 Content Sessions
8:00 AM
Registration & Breakfast
Stein Ballroom, 2nd Floor
9:00 AM
Keynote Q&A: Paid Media and YouTube’s Marketing Ecosystem
Blizzard Entertainment operates a massive PC, mobile and console gaming network of huge franchises like Overwatch and Warcraft—which you may have heard are pretty popular with Millennials. Chris Barcinas operates the gaming giant’s paid search operations for North America, which includes paid video formats on YouTube. Chris will walk us through the scope of Blizzard’s huge marketing effort via Google’s platforms, including how paid search and video dovetail with Blizzard’s owned and earned content living on the Web’s second-largest search engine.
Interviewee
Chris Barcinas, Manager, Paid Search, Blizzard Entertainment 
Interviewer
Ross Fadner, Director, Event Programming, MediaPost 
9:45 AM
Discussion: Leaning Forward: 2019 and Beyond
It has become something of a custom to end the Winter SIS (and indeed the year, too), by looking forward. With so many innovations in search, digital marketing, and technology constantly coming down the pipe, it seems fitting to wrap-up 2018 with a giant audience roundtable where SIS Emcee Ross Fadner asks the group what to look out for in 2019 and beyond.
ModeratorS
Ross Fadner, Director, Event Programming, MediaPost 
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
10:30 AM
Roundtables
YouTube Marketing for Pros - Chris Barcinas, Manager, Paid Search, Blizzard Entertainment
Leaning Forward: 2019 and Beyond - Ross Fadner, Director of Events, MediaPost 
11:15 AM
Conference Concludes

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

Luxurious Five-Star accommodations surround you upon arrival to the lodge in Deer Valley. You will feel at home in the lobby with its beautiful stone fireplace. The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, guests are greeted with exquisite views and powdery ski slopes in the winter and away-from-it-all outdoor activities in the summer for the ultimate getaway. Choose from many other local activities such as heli-skiing, fly-fishing, bobsledding and more.

Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.