December 11 - 14, 2019
Deer Valley, UT

Event Sponsors

Agenda

Wednesday, 12/11

6:00 PM
Welcome Cocktail Reception
Valhalla room

Thursday, 12/12

8:00 AM
Registration & Breakfast
Stein Eriksen Ballroom Foyer
8:15 AM
Sponsor Breakfast Presentation
Stein Eriksen Ballroom
Day 1 - Targeting Intent

We open SPIS diving into key changes in the search and performance marketing ecosystem - key shifts in product and strategy towards intent-based targeting. How are cross-channel performance marketers adjusting to the move away from keywords, the integration of other performance media in the mix and evolving bid and test strategies.

9:00 AM
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote: Beyond Short-Term Sales: Building Brand Equity in Search
Traditionally, paid search is thought of as a lower funnel advertising tactic to drive efficiency and conversion, versus upper funnel search terms with higher CPCs and lower conversion rates. Today we will cover how the paid search can be leveraged to drive both brand and sales, with examples of how some of these principles apply to Volvo.
Keynote
Trevor Hettesheimer, Manager, KPI, Analytics, Search, and Planning, Volvo 
9:45 AM
Presentation: It's the Thought That Counts. Why User Intent and Content Are the New Stars
Diane Sidden of Cisco explains why understanding consumer intent is key to developing the right content. She talks about what signals we need to look at in order to give customers a true red carpet buying experience.
Presenter
Diane Sidden, Audience Platform Program Manager, Cisco 
10:00 AM
Panel: Death of the Keyword?

Reports of the keyword’s death are greatly exaggerated… but not completely wrong. How are search marketers adapting as Google shifts away from keywords toward consumer intent. With the demise of exact-match and rise of Google Shopping, DSA’s and locally-focused ads; marketers can no longer rely on traditional keyword campaigns. Learn how to not only adapt but thrive by looking beyond keywords to understanding your audience and the context of their search.

Moderator
Jon Kagan, VP, Search, Cogniscient Media 
PanelistS
Slava Rybalka, SEO Manager, Team Lead, Chewy 
Aubrey Sabala, SVP, Media Performance & Development, 360i 
Diane Sidden, Audience Platform Program Manager, Cisco 
10:30 AM
Coffee Break & Sponsor Spotlight
11:00 AM
Presentation: Overcoming Change: Evolving with Search Industry Shifts in Strategy, Targeting and Formats

Search has had an incredible year in 2019 with greater expansion into voice, new performance-based opportunities and an evolution into a more visual, push-based mechanism. These changes, have driven many businesses to re-evaluate the role of search and leverage new strategies for how to execute and innovate within the space. Join Morgan Chemij from HP and learn more about how they are engaging these opportunities head on and some of the new bidding / testing frameworks they are leveraging to help drive success.

Presenter
Morgan Chemij, Sr. Director, CRM & Acquisition Marketing, HP.com 
11:30 AM
Case Study: Leveraging Influencers: Sears Courts Millennial Families

As Sears works to rebuild it’s brand the legacy retail chain reintroduces itself to a younger audience. Join Brett Geeser from Sears as he talks about the company’s evolution and the success of their latest influencer marketing campaigns.

Presenter
Brett Geeser, Director of Digital Media Marketing, Sears/Transform Holdco LLC 
11:45 AM
Q&A: Ring Calls On Google Shopping
Google Smart Shopping is dominating retail search marketing. It’s simplicity and conversion technology of automated bidding are just two of the reasons why. But are marketers sacrificing too much control and data in the process. We talk with Ring’s Denny Chen about the pros, cons and best practices for leveraging the Google Shopping platform.
Interviewee
Denny Chen, Digital Marketing Manager- Search, Ring 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
12:00 PM
Roundtables

Death of the Keyword? - Mark Kapczynski, CMO, Wrench.com
Bidding on Rival Brands
- Jon Kagan, VP, Search, Cogniscient Media
Working the Google Shopping Aisles - Cleo Hage, Director, SEM, Macy's
Influencers - Brett Geeser, Director of Digital Media Marketing, Sears/Transform Holdco LLC

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Stein Eriksen Ballroom
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Snowmobiling at Garff Ranch
4:00 PM
Apres Ski Party
Troll Hallen Bar at Steins
Dutch treat.  All drinks or food on your own tab for this event.
5:30 PM
One on One Meetings
Stein Eriksen Ballroom, 2nd Floor.
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Cocktail Party
Olympic Ballroom foyer - 1st floor
7:30 PM
Fireside Dinner
Empire Canyon Lodge (10 minute shuttle)
9:30 PM
After-Party
Veuve Clicquot Apres Ski Lounge at the Montage (steps from dinner)

Friday, 12/13

8:00 AM
Registration & Breakfast
Stein Eriksen Ballroom Foyer
8:15 AM
Sponsor Breakfast Presentation
Day 2 - The New Oppor-Challenges of Performance

On Day 2 we drill into best practices for the new inventories Amazon and social channels offer marketers. And what are the challenges both for attribution and for user tracking as major browsers aim for a cookie-less future?

9:00 AM
Keynote: The D2C Equation: Brand+Performance+Attribution
Among the fastest growing brands among new generation D2Cs, Purple Mattress’s marketing success was built on a data-obsessed, highly accountable performance media spend. But as it looks for the next stage of growth despite an explosion in competition, it looks to build brand distinctiveness even as it keeps a tight hold on performance metrics and attribution models.  We explore how Purple is leveraging many digital levers, from YouTube influencers to more targeted brand messaging, scaling PLAs off of YouTube data to quadruple-checking its attribution models.
Keynote
Rob Towne, Director of Performance Marketing, Purple Innovation 
9:30 AM
Presentation: Navigating the Amazon
The majority of consumers search online before making a purchase. The lion's share of those searches are on Google and Amazon, but the impact can vary wildly depending on your organization. So where should your search dollars go? Eric Moretti of The Scotts Miracle-Gro Company talks about how to balance Amazon & Google to deliver optimal results.
Presenter
Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company 
9:45 AM
Panel: A New Frenemy: The Amazon Calculus

The fastest growing advertising platform is where most product searches now begin. But the complex Amazon ad/search/e-commerce ecosystem poses for advertisers a nest of challenges and opportunities. How are both search and performance media buyers building an Amazon strategy across its many ad products and balancing it against the rest of the media plan? What are the advantages in ROI, analytics and e-commerce here? Is Amazon partner, frenemy or just another media play?

Moderator
Kerry Curran, Executive Director, Marketing & Growth, GroupM Performance, Catalyst 
PanelistS
Mark Kapczynski, CMO, Wrench.com 
Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company 
Kristina Smith, Director, Global Digital Marketing, KEEN Footwear 
10:15 AM
Coffee Break & Sponsor Spotlight
10:45 AM
Presentation: Look Out Amazon! Retailers Create New Opportunities For Brands
The majority of consumers begin research online and on retailer websites. With retailers now using their first party data to create new marketing opportunities it’s important for brands to leverage this. Maggie Miller of Delta Faucet talks about the evolution of media for brands.
Interviewee
Maggie Miller, Director, Omni-Channel Marketing, Delta Faucet Company 
11:15 AM
Case Study: Pinterest: The Next Big Old Thing
The Home Depot’s paid media Pinterest strategy is a full-funnel approach with a healthy mix of awareness, consideration and sales ad types.
Presenter
Ruthie Young, Manager, Retail Media & Partnerships, The Home Depot 
11:45 AM
Panel: ITP and The Great Cookie Headache

Apple Safari's Intelligent Tracking Prevention (ITP) as well as first and third party cookie blocking/deleting across other browsers has already created havoc. How are search marketers able to track the impact of their costly SEM buys if users look like ghosts on landing pages? What workarounds for advertisers are working or being thwarted by a new generation of privacy-protecting browsers? How can marketers mitigate the damage and still attribute their spend? Or should we all be preparing our sites and adtech for an inevitable post-cookie world?

Moderator
Annie Stickney, VP, Digital Marketing Analytics, JPMorgan Chase 
PanelistS
Erin Everhart, Senior Manager, Media, The Home Depot 
Jim Grates, Sr Director, Digital Media, Hilton 
Amanda Martin, VP of Enterprise Partnerships, Goodway Group 
12:15 PM
Roundtables

Amazonification - Kerry Curran, Executive Director, Marketing & Growth, GroupM Performance, Catalyst
Dealing with ITP - Annie Stickney, VP, Digital Marketing Analytics, JPMorgan Chase
Retailer as Publisher - Maggie Miller, Director, Omni-Channel Marketing, Delta Faucet Company

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at the Deer Valley Resort
4:00 PM
Apres Ski Party
Dutch treat.  All drinks or food on your own tab for this event.
5:30 PM
One on One Meetings
Stein Eriksen Ballroom
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Cocktail Party
Restaurant 350 Main (Main Street Park City)
(shuttles depart Steins promptly at 6pm)

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7:30 PM
Dinner Reception
Restaurant 350 Main (Main Street Park City)
9:30 PM
After-Party
At the world famous Spur Bar & Grill (right next door to 350 Main)

Saturday, 12/14

8:00 AM
Registration & Breakfast
Day 3 - It's The Organization, Stupid

Without the right internal organization, tech and data stacks and policies, even the best of media plans falter at execution. We round out SPIS by looking inward

8:30 AM
Keynote: CPG Goes DTC: Learning the New Brand/Performance Tango
With little direct contact with its end customer, how does a legacy CPG manufacturer leverage digital channels to build loyalty and new brands? With Clorox’s recent acquisition of Nutranext, the company has learned to cut a year-long brand launch cycle to 4, to drive performance and brand from the same media budget, cultivate social influencers as a performance tactic and more. How did an iconic century-old CPG brand learn from 21st DTCs?
Keynote
Vivian Chang, VP of Growth - DTC, Nutranext/Clorox 
9:15 AM
Presentation: A Brand’s Tale: Sometimes What You Don’t Know CAN Hurt You
Ryan Holleley of Glanbia tells a cautionary tale of why bringing in an agency shouldn’t mean relinquishing all control. He shares his experience, lessons learned and the questions you need to ask in order to have a more productive and collaborative relationship with your agency.
Presenter
Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition 
9:30 AM
Presentation: All In the Family: How Some D2C's Are Keeping Up In-House
What resources do brands need to effectively in-house performance media? What does management need to keep top-of-mind in doing so, and what strategies do those in the platforms need to leverage in order to make the effort worthwhile? Join Yannis Barros from Ministry of Supply and learn more about the impact of scrapping agency campaign structures (and fees).
Panelist
Yannis Barros, Performance Marketing Manager, Ministry of Supply 
9:45 AM
Panel: In or Out? Refining the In-House/Agency Mix
As search and performance marketing become enmeshed, as brands look to centralize their data in-house and seek greater transparency across the supply chain - how are they reorganizing around these priorities? Has the trend to bring operations in-house remained as attractive and efficient in practice? Are hybrid advertiser/agency models a viable compromise? We ask marketers and agencies to share their best practices in building, buying and outsourcing their search and performance media.
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Yannis Barros, Performance Marketing Manager, Ministry of Supply 
Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition 
Matt Lloyd, Dir. of Digital Marketing, MTN OPS 
10:15 AM
Roundtables

Learning Performance From the D2Cs - Jesse Semchuk, Director of Acquisition, Traeger Grills
Do You Really Need an Agency?

10:45 AM
Conference Concludes

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

Luxurious Five-Star accommodations surround you upon arrival to the lodge in Deer Valley. You will feel at home in the lobby with its beautiful stone fireplace. The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, guests are greeted with exquisite views and powdery ski slopes in the winter and away-from-it-all outdoor activities in the summer for the ultimate getaway. Choose from many other local activities such as heli-skiing, fly-fishing, bobsledding and more.

Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.