December 11 - 14, 2019
Deer Valley, UT

"Intent" Evolved: The Search/Performance Convergence

What do we mean by "intent" anyway? Surely it is signaled by more than a keyword query. Gleaning intent is about integration of data and channels to map the true complexity of the new customer journey. The search for growth, new prospects and a better understanding of customer journeys has moved marketers towards a new convergence. Search queries and data, online behaviors, audience segmentation, even content consumption and social media insights must work together so media buyers can map their performance against a complex path to purchase.

MediaPost's annual Winter Search and Performance Insider Summit comes at the new face of intent from multiple angles, from rethinking a keyword strategy to expanding attribution models, from exploring new performance and search platforms at Amazon and Pinterest to bidding against competitor brands and contending with cross channel tracking in a cookie-free world.

"Intent" is no longer the simple hand-raise signal we thought it was. At the Search and Performance Summit we take a holistic view of how the channels work together not only to drive performance but better understand your customers.

MediaPost's Search and Performance Insider Summit makes those connections across search and other performance media. We explore how Search is being integrated with increasingly accountable media in Social, Display, Email, and Video to drive sales.

We will explore how marketers are building customer profiles and data that are unified and work in real-time data to respond to consumer signals and journeys. How brand content and messaging consistency matter…from the first search result to encounters on social platforms, Web site experiences, native and content marketing, paid and organic media.

Search marketing has broken from its silo and is now helping to drive performance marketing metrics and expectations across all digital channels.

MediaPost's Search and Performance Summit connects those dots that capture the consumer journey.

About Search Insider Summit

The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider - important sources of news and commentary for the search marketing community.

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Event Editorial Manager, MediaPost


Advisory Board:

Kerry Curran, Managing Partner, Marketing Integration Catalyst, part of GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Search and Performance Insider Summit 2019 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Wednesday, 12/11

6:00 PM
Welcome Cocktail Reception
Valhalla room

Thursday, 12/12

8:00 AM
Registration & Breakfast
Stein Eriksen Ballroom Foyer
8:15 AM
Sponsor Breakfast Presentation
Stein Eriksen Ballroom
Day 1 - Targeting Intent

We open SPIS diving into key changes in the search and performance marketing ecosystem - key shifts in product and strategy towards intent-based targeting. How are cross-channel performance marketers adjusting to the move away from keywords, the integration of other performance media in the mix and evolving bid and test strategies.

9:00 AM
Opening Remarks
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote
9:45 AM
Presentation: User Intent and Content Are the New Stars
Presenter
Diane Sidden, Audience Platform Program Manager, Cisco 
10:00 AM
Panel: Death of the Keyword?

Reports of the keyword’s death are greatly exaggerated… but not completely wrong. How are search marketers adapting as Google shifts away from keywords toward consumer intent. With the demise of exact-match and rise of Google Shopping, DSA’s and locally-focused ads; marketers can no longer rely on traditional keyword campaigns. Learn how to not only adapt but thrive by looking beyond keywords to understanding your audience and the context of their search.

Moderator
Jon Kagan, VP, Search, Cogniscient Media 
PanelistS
Chris Apostle, Chief Media Officer, iCrossing 
Diane Sidden, Audience Platform Program Manager, Cisco 
10:30 AM
Coffee Break & Sponsor Spotlight
11:00 AM
Presentation: Overcoming Change: Evolving with Search Industry Shifts in Strategy, Targeting and Formats

Search has had an incredible year in 2019 with greater expansion into voice, new performance-based opportunities and an evolution into a more visual, push-based mechanism. These changes, have driven many businesses to re-evaluate the role of search and leverage new strategies for how to execute and innovate within the space. Join Morgan Chemij from HP and learn more about how they are engaging these opportunities head on and some of the new bidding / testing frameworks they are leveraging to help drive success.

Presenter
Morgan Chemij, Sr. Director, CRM & Acquisition Marketing, HP.com 
11:30 AM
Panel: Bidding on Rival Brands: New Tactics In the Keyword Wars

Eternal questions of search - "Should I bid on my competitors names?" "How do I get my competitors to stop bidding on my name?" “Should I beat them to the punch and bid on my own name?” may have some new answers. What are the inherent costs? Can bidding on a competitive brand boost your overall online advertising performance? Marketers may not be able to stop the competition from bidding on their brand, but they can make it more difficult and expensive.

12:00 PM
Roundtables

Death of the Keyword?
Bidding on Rival Brands

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Stein Eriksen Ballroom
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Snowmobiling at Garff Ranch
Scenic Snowshoe Tour at the Deer Valley Resort
4:00 PM
Apres Ski Party
Troll Hallen Bar at Steins
5:30 PM
One on One Meetings
Olympic Ballroom - 1st Floor
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Cocktail Party
Olympic Ballroom foyer - 1st floor
7:30 PM
Fireside Dinner
Empire Canyon Lodge (10 minute shuttle)
9:30 PM
After-Party
Details coming soon!

Friday, 12/13

8:00 AM
Registration & Breakfast
Stein Eriksen Ballroom Foyer
Day 2 - The New Oppor-Challenges of Performance

On Day 2 we drill into best practices for the new inventories Amazon and social channels offer marketers. And what are the challenges both for attribution and for user tracking as major browsers aim for a cookie-less future?

9:00 AM
Keynote
9:30 AM
Presentation
Presenter
Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company 
9:45 AM
Panel: A New Frenemy: The Amazon Calculus

The fastest growing advertising platform is where most product searches now begin. But the complex Amazon ad/search/e-commerce ecosystem poses for advertisers a nest of challenges and opportunities. How are both search and performance media buyers building an Amazon strategy across its many ad products and balancing it against the rest of the media plan? What are the advantages in ROI, analytics and e-commerce here? Is Amazon partner, frenemy or just another media play?

Panelist
Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company 
10:15 AM
Case Study: Pinterest: The Next Big Old Thing
10:45 AM
Coffee Break & Sponsor Spotlight
11:15 AM
Panel: ITP and The Great Cookie Headache

Apple Safari's Intelligent Tracking Prevention (ITP) as well as first and third party cookie blocking/deleting across other browsers has already created havoc. How are search marketers able to track the impact of their costly SEM buys if users look like ghosts on landing pages? What workarounds for advertisers are working or being thwarted by a new generation of privacy-protecting browsers? How can marketers mitigate the damage and still attribute their spend? Or should we all be preparing our sites and adtech for an inevitable post-cookie world?

Panelist
Amanda Martin, VP of Enterprise Partnerships, Goodway Group 
11:45 AM
Co-Presentation: Tell Me An Attribution Story

Two media buyers compare and contrast their attribution models. Where and why did they make different choices in modeling impact. How have their buying decisions moved as a result? Where are the remaining big holes in their models and what have they learned about the value of investing in attribution?

12:00 PM
Roundtables

Amazonification
Dealing with ITP
Attribution

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Trap Shooting
4:00 PM
Apres Ski Party
5:30 PM
One on One Meetings
Olympic Ballroom - 1st Floor
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Cocktail Party
Restaurant 350 Main (Main Street Park City)
(shuttles depart Steins promptly at 6pm)
7:30 PM
Dinner Reception
Restaurant 350 Main (Main Street Park City)
9:30 PM
After-Party
At the world famous Spur Bar & Grill (right next door to 350 Main)

Saturday, 12/14

8:00 AM
Registration & Breakfast
Day 3 - It's The Organization, Stupid

Without the right internal organization, tech and data stacks and policies, even the best of media plans falter at execution. We round out SPIS by looking inward

8:30 AM
Keynote
9:00 AM
Panel: In or Out? Refining the In-House/Agency Mix

As search and performance marketing become enmeshed, as brands look to centralize their data in-house and seek greater transparency across the supply chain - how are they reorganizing around these priorities? Has the trend to bring operations in-house remained as attractive and efficient in practice? Are hybrid advertiser/agency models a viable compromise? We ask marketers and agencies to share their best practices in building, buying and outsourcing their search and performance media.

9:30 AM
Presentation: Performance Marketing Secrets of the D2Cs
10:00 AM
Roundtables

Do You Really Need an Agency?
Learning Performance From the D2Cs

11:15 AM
Conference Concludes

Featured Speakers

Eric Moretti

The Scotts Miracle-Gro Company
Performance Digital Marketing Manager

Chris Apostle

iCrossing
Chief Media Officer

Morgan Chemij

HP.com
Sr. Director, CRM & Acquisition Marketing

Jon Kagan

Cogniscient Media
VP, Search

Amanda Martin

Goodway Group
VP of Enterprise Partnerships

Diane Sidden

Cisco
Audience Platform Program Manager

Lisa Singer

MediaPost
Event Editorial Manager

Activities

If you have not included the activity package when you registered for the Summit, you may choose to prepay for the activities for yourself and/or your friends/family by signing up online, or pay for individual activities on-site:

Thursday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Thursday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Thursday 2 p.m.

Snowmobiling at Garff Ranch

Guided snowmobile tours take place on the Garff Ranch, spanning over 7000 acres of pristine open lands on which to snowmobile. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss!

Thursday 2 p.m.

Scenic Snowshoe Tour at the Deer Valley Resort

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.

Friday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Friday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Friday 2 p.m.

Trap Shooting

Enjoy shooting clay pigeons from a rustic trap shooting range in Kamas, Utah equipped with 2 motorized traps with the ability to throw the pigeons in a variety of ways and directions suited to a novice or advanced shooter. Each guest will receive 50 shotgun shells, allowing for plenty of opportunities to shoot the clay disc.

What people are saying about this event

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060
Registered attendees of the Summit may book accommodations at Stein Ericksen at a discounted group rate. To book within our room block at the discounted rate please use the following link: https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=535679The discounted room block will expire on Friday, November 22nd, so please book your room by that time.

Luxurious Five-Star accommodations surround you upon arrival to the lodge in Deer Valley. You will feel at home in the lobby with its beautiful stone fireplace. The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, guests are greeted with exquisite views and powdery ski slopes in the winter and away-from-it-all outdoor activities in the summer for the ultimate getaway. Choose from many other local activities such as heli-skiing, fly-fishing, bobsledding and more.

Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:
* Control the Search strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the conference venue for three nights
* No Charge on Afternoon Outdoor Activities and more
* Meals, drinks and functions over three days

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. All attendees are working together to promote Search Marketing
* Enhance your Search Marketing initiatives with new solutions learned and partnerships gained

 

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."
- Jeff Day, VP Search Marketing, Barnes & Noble

"It was a pleasure meeting with experienced marketers who daily deal with the significant complexity of search in large scale operations. Top notch presentations made me think and gave me much to explore."
- Craig Berdie ,Search Marketing Manger, 3M Corporate Marketing

"SIS was a great conference! The intimate size, networking opportunities, and attendees were all world class!"
- Neil Doshi, Marketing Analyst, Citigroup

"The Search Insider Summit is without a doubt one of the most strategic conferences around. Because of the strategic nature of the content, the quality of the speakers, and the ability to truly connect with other brand attendees, this has become the one event I refuse to miss."
- Olivier Lemaignen, Head of Consumer Marketing, Invisalign

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.