Transforming the Customer Experience
79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.
(Source: Salesforce connected consumer study 2018)
Presenter: Giuseppe La Rocca, Director of Native Advertising Sales and Strategy, Verizon Media
Giuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.
Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.
Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.
Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.
Perform Media Spotlight Presentation
Perform Media Search: driving performance with direct access, transparency, and unique optimization controls.
Presenter: Leo Polanowski, CEO, Perform Media
Leo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.
We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Tap Into a Gold Mine of First Party Data
Watch a live demo of Signal Discovery, Invoca’s latest addition to their award-winning conversational analytics suite. Signal Discovery uses machine learning to give you an unprecedented view into your highest converting channel: phone calls. You’ll see how you can quickly gain new insights from tens of thousands of conversations and take action on them in real time — all with the goal of driving more revenue-generating calls, boosting conversion rates, and optimizing the buying experience.
Presenter: Stacey Wilkins, Senior Product Marketing Manager, Invoca
Stacey is a Senior Product Marketing Manager at Invoca. One of her favorite parts of that role is talking to other marketers about the power — and revenue potential — of call tracking and how it can affect a business’s bottom line. Prior to her position at Invoca, Stacey held product marketing and content roles at LogMeIn, Citrix and Commission Junction.
Why Your Competitors Hope You Stay On Last-Click
Learn about the ways last-click attribution biases your media mix and creates opportunities for your competitors. We'll also walk through some actionable steps you can take to make sure you're taking advantage of these opportunities for your business, instead of being the ones taken advantage of.
Presenter: Joseph Yakuel, Founder & CEO, Agency Within
Joseph is the founder & CEO of Agency Within, a full service digital marketing agency managing budgets over $500MM. Joseph founded the agency in 2015, which has since grown to 100 employees and works with clients such as Nike, Shake Shack & Spanx. Joseph was previously the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition & retention for the $100MM+ e-commerce business and 700+ retail stores with revenue approaching $1B. Prior to joining Vitamin Shoppe, Joseph managed digital marketing for Quidsi (an Amazon company), including Diapers.com, Soap.
The Web We Need to Weave
From the original sins of the open web to today's disparate digital experiences — social, search, e-commerce, and publishers — we'll summarize how tomorrow's solutions need to reconsider all parts of the digital experience: people, publishers, and brands. Only by taking a complete perspective can we weave the web it was intended to be.
Presenter: Dennis Yuscavitch, VP, Global Product Marketing, Outbrain
Dennis Yuscavitch is a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.
Moving From Reporting to Optimization
Get more value out of your technology investments. Move your reporting from backward facing to insight generating.
Presenter: Adam Reitelbach, Industry Expert, Merkle
Adam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.