As COVID-19 shifted human behavior to social distancing and restricted living, many brands pivoted to a digital-first strategy. An abundance of people confined to their homes during the pandemic led to an uptick in online searches and shopping. Sales pitches took a backseat to a heartfelt brand message. Will consumers go back to their prior habits when the crisis subsides? Or do advertisers need to adapt to a new normal?
Brands and marketers gather at MediaPost's annual Spring Search & Performance Insider Summit to discuss how to evolve during this time of uncertainty.
We will explore:
As the crisis passes, marketers have an opportunity to give consumers a reason to spend. At the Search and Performance Summit brands and marketers will come together to help map out a road to recovery.
MediaPost's Search and Performance Insider Summit makes those connections across search and other performance media. We explore how Search is being integrated with increasingly accountable media in Social, Display, Email, and Video to drive sales.
We will explore how marketers are building customer profiles and data that are unified and work in real-time data to respond to consumer signals and journeys. How brand content and messaging consistency matter…from the first search result to encounters on social platforms, Web site experiences, native and content marketing, paid and organic media.
Search marketing has broken from its silo and is now helping to drive performance marketing metrics and expectations across all digital channels.
MediaPost's Search and Performance Summit connects those dots that capture the consumer journey.
The Search & Performance Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.
Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.
The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.
The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider - important sources of news and commentary for the search marketing community.
Kerry Curran, Managing Partner, Marketing Integration Catalyst, part of GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing
Jonathan Kagan, VP, Search, Cogniscient Media
For brand marketer VIP pass inquiries please contact Kevin Massa at firstname.lastname@example.org
No. 2 - The centerpiece of Pinehurst Resort, remains one of the world’s most celebrated golf courses. Having served as the site of more single golf championships than any course in America. The U.S. Open will return to No. 2 in 2024.
No. 4 - This new "classic" wows with much more eye-candy than its fabled No. 2 sibling. Vast swaths of native, scrub-dotted sand areas frame wider fairways to take advantage of the area's interesting undulations. Fun layout for every class of player.
No. 8 - Rolling terrain and natural wetlands create a course that’s visually enthralling and challenging, yet fun to play. Twice home to the PGA Club Pro Championship.
Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout. This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers. Always a group favorite outing.
Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 2, No. 4 or No. 8.
Insider Summits are complimentary to Brand Marketers who meet our requirements.
To qualify, you must:
* Control the Search strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the conference venue for three nights
* No Charge on Afternoon Outdoor Activities and more
* Meals, drinks and functions over three days
Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. All attendees are working together to promote Search Marketing
* Enhance your Search Marketing initiatives with new solutions learned and partnerships gained
"It was a pleasure meeting with experienced marketers who daily deal with the significant complexity of search in large scale operations. Top notch presentations made me think and gave me much to explore."
- Craig Berdie ,Search Marketing Manger, 3M Corporate Marketing
"SIS was a great conference! The intimate size, networking opportunities, and attendees were all world class!"
- Neil Doshi, Marketing Analyst, Citigroup
"The Search Insider Summit is without a doubt one of the most strategic conferences around. Because of the strategic nature of the content, the quality of the speakers, and the ability to truly connect with other brand attendees, this has become the one event I refuse to miss."
- Olivier Lemaignen, Head of Consumer Marketing, Invisalign
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at email@example.com.
For press inquiries, please contact Ken Fadner at firstname.lastname@example.org.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at email@example.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.