Monday, 06/08
- MCS
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Interviewee
- Kelly Gillease, CMO, NerdWallet
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Natalie Barreda, Sr. Manager, Media, T-Mobile
- Sichia Bell, Sr. Manager, Growth Marketing, Tonal
- Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company
Interviewer: Sarah Mahoney, writer, MediaPost/MARKETING DAILY Contributor
How has the Covid-19 crisis stress tested your search and performance marketing plans? What have we learned about the performance ad ecosystem? And what will be the next new normal for your business?
- Is the Keyword Really Dead? - Slava Rybalka, Director of SEO, Arteza
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
As the crisis forced every brand to rethink their keywords and the competitive landscape, how did you adjust your SEM/SEO strategy?
- Decreased Ad Budget? How to Engage Like a Start-Up - Derrick Brent, Marketing Consultant, Cut Golf
Interviewer: Steve Smith, Editorial Director of Events MediaPost
Since the COVID-19 pandemic, ad budgets have seen significant decline. Where did you find efficiency and opportunity in the media plan? How did you manage to follow the data and the ROI like a startup
Virtual Roundtables will kick off with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. The discussion will then open up to the "room" for shared perspectives, questions & debate.
Tuesday, 06/09
- Presenter
- Kevin Scholl, Director of Marketing Technology, Red Roof
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Trevor Krehel, Channel Marketing Manager, Seagate Technology
- Eloy Yndigoyen, COO/CFO, Spread The Love
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Megan Seman, Sr Growth Marketing Manager, ThirdLove
- Hayden Spencer, Associate Brand Manager, Reckitt Benckiser
- Voice SEO Strategy - Mike Dobbs, SVP, Content Discovery, 360i
Interviewer: Lisa Singer, Event Editorial Manager MediaPost
With more than 20 million Alexa products sold in the market, Voice Search is becoming a prominent influence in SEO. How is your company implementing it?
- Integrating Search & Social - Clayton McLaughlin, SVP, Head of Media Investments, iCrossing
Interviewer: Nina Lentini Editor, Events and Research MediaPost
How is your organization leveraging social media to optimize your ad campaigns?
- Charting the Future Media Plan - Nicolette Harper, VP, Global Paid Media, Marriott
Interviewer: Steve Smith, Editorial Director of Events MediaPost
What is on the horizon for media planning when the path to recovery is so unclear and different across markets? What data are they using to inform when markets are ready and what media will reach them?