June 7 - 10, 2020
Pinehurst, NC

Connecting With Your Customer

As COVID-19 shifted human behavior to social distancing and restricted living, many brands pivoted to a digital-first strategy. An abundance of people confined to their homes during the pandemic led to an uptick in online searches and shopping. Sales pitches took a backseat to a heartfelt brand message. Will consumers go back to their prior habits when the crisis subsides? Or do advertisers need to adapt to a new normal?

Brands and marketers gather at MediaPost's annual Spring Search & Performance Insider Summit to discuss how to evolve during this time of uncertainty.

We will explore:

  • Lessons on COVID-19 impact on search and performance
  • Adapting search strategies based on evolving trends
  • Pivoting creative with messaging that offers value
  • Optimizing marketing strategies during a time of crisis
  • Leveraging opportunities without appearing opportunistic
  • Integrating social and search into digital ad campaigns for higher ROI
  • Creating targeted ad campaigns through social media insights and search analytics
  • Gathering transparent and safe data across multiple channels
  • Personalization and improved audience targeting
  • Video performance marketing across all digital channels
  • Leveraging visual search technologies; i.e. Google Lens, Pinterest Lens, Google’s PLA’s, Bing Images
  • SEO best practices for voice search; i.e. long-tail searches instead of specific keywords

As the crisis passes, marketers have an opportunity to give consumers a reason to spend. At the Search and Performance Summit brands and marketers will come together to help map out a road to recovery.

MediaPost's Search and Performance Insider Summit makes those connections across search and other performance media. We explore how Search is being integrated with increasingly accountable media in Social, Display, Email, and Video to drive sales.

We will explore how marketers are building customer profiles and data that are unified and work in real-time data to respond to consumer signals and journeys. How brand content and messaging consistency matter…from the first search result to encounters on social platforms, Web site experiences, native and content marketing, paid and organic media.

Search marketing has broken from its silo and is now helping to drive performance marketing metrics and expectations across all digital channels.

MediaPost's Search and Performance Summit connects those dots that capture the consumer journey.

About Search & Performance Insider Summit

The Search & Performance Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider - important sources of news and commentary for the search marketing community.

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Event Editorial Manager, MediaPost


Advisory Board:

Kerry Curran, Managing Partner, Marketing Integration Catalyst, part of GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing
Jonathan Kagan, VP, Search, Cogniscient Media

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Previous Search and Performance Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Sunday, 06/07

6:30 PM
Welcome Cocktail Reception

Monday, 06/08

8:00 AM
Registration & Breakfast
Day 1 - Action In Time of a Crisis Why going dark during a crisis isn't the answer. We open the spring SPIS drilling into strategies that worked, didn't work and what was learned in the process as we move forward during this uncertain time.
9:00 AM
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: Moving Past a Time of Crisis
It’s time to get back to business as usual, but is that even possible? The COVID-19 pandemic rapidly changed how we live and work, so it’s now imperative to adjust to the “new normal”? What can advertisers learn from this crisis, how has it impacted consumers and their future purchasing behavior and how do you evolve your search strategy based on current trends?
10:15 AM
Sponsor Spotlight & Break
10:45 AM
Case Study: Staying fluid during a crisis
11:00 AM
Case Study: Getting Social With Search
Social media is playing a formidable role in digital marketers’ advertising strategies. Consumers are now leveraging social channels; i.e. YouTube and FaceBook, like search engines. Hear how one major brand integrated it's SEM campaign with content across multiple channels; resulting in not only raised brand awareness and increased data, but also a boost in conversions and revenue.
11:30 AM
Panel: Thriving In a Distrustful Climate
Driven by biased narratives and so called “fake news”, advertisers are seeking new strategies to communicate with today’s marketplace. What channels are they investing their ad dollars in? Are skeptical consumers trusting social over search engines like Bing and Google? How are they adapting their message and brand voice? Our panel of marketers share their strategies in today’s climate of customer distrust.
12:00 PM
Roundtables
Crisis Fallout: Lessons Learned & Moving Forward
Integrating Search & Social
12:30 PM
Lunch
Golf at Pinehurst: The Legendary No. 2, new classic No. 4 or amazing No. 8
Sport Clay Shooting
Par 3 & Putting Course fun at "The Cradle"
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, 06/09

8:00 AM
Registration & Breakfast
Day 2 - The Eyes Have It: Strategic Marketing in a Visual World With people's natural affinity to visual stimuli, search marketing is rapidly becoming more visual. From Google's product listing and image ads to Pinterest Lens and Google Lens, during Day 2 of our summit we delve into the latest strides in visual search technology.
9:00 AM
Keynote
9:30 AM
Panel: What's Your Visual Strategy?
With Google display and product listing ads, Instagram and image search through photo media or Pinterest, imagery is the new currency of search and performance advertising. But what are the tactics driving sucess? How, where and when do images say more than words, drive conversions and ROI? Is there a strategy here - for consistency across channels, for supplying the kind and scale of content needed?
10:00 AM
Case Study
10:30 AM
Sponsor Spotlight & Break
11:00 AM
Panel: Lights, Camera, Action: Performance Video
Video is expected to surpass all content forms for consumers in 2020. Marketers no longer look at video just as a branding tool but for performance as well. But how do you measure performance across a diverse marketing mix? What metrics do you track to measure your campaign's success? How do you optimize video to meet search engine standards, improve performance across all channels and achieve positive ROI?
11:30 AM
Case Study
12:00 PM
Roundtables
Google & Pinterest Lens
Video SEO Strategies & Best Practices
12:30 PM
Lunch
Golf at Pinehurst Resort: Courses No. 2, 4 or 8
Brewmaster Tour
Historic Walking Tour of Pinehurst
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 06/10

8:00 AM
Registration & Breakfast
Day 3 - Coloring Outside the Lines Tighter regulations, a cookieless future, voice-enabled devices infiltrating consumers daily lives. We end the summit exploring the latest technologies, strategies and best practices as we venture through this new horizon.
8:45 AM
Keynote
Brand campaign with Amazon’s Alexa- - with more than 20 million Alexa products sold in the market, Voice Search is becoming a prominent influence in SEO.
9:15 AM
Panel: Performance in the Post-Cookie World
As browsers, privacy regulations and routine ad blocking tighten the noose on third party cookies, how are performance media buyers adjusting? What does ID matching across channels look like now? How is attribution being modeled, ROI calculated, targets reached? We ask our panel of marketers to share their post-cookie best practices.
9:45 AM
Sponsor Spotlight & Break
10:15 AM
Presentation: Voice Search
More and more consumers are leveraging Voice Search to find a local business and search products.
10:30 AM
Roundtables
Voice SEO Strategy
Rethinking Stategies in a Cookie-less World

11:00 AM
Conference Concludes

Speakers

Lisa Singer

MediaPost
Event Editorial Manager

Activities

If you have not included the activity package when you registered for the Summit, you may choose to prepay for the activities for yourself and/or your friends/family by signing up online, or pay for individual activities on-site:

Monday 2 p.m.

Golf at Pinehurst: The Legendary No. 2, new classic No. 4 or amazing No. 8

No. 2 - The centerpiece of Pinehurst Resort, remains one of the world’s most celebrated golf courses. Having served as the site of more single golf championships than any course in America. The U.S. Open will return to No. 2 in 2024.

No. 4 - This new "classic" wows with much more eye-candy than its fabled No. 2 sibling. Vast swaths of native, scrub-dotted sand areas frame wider fairways to take advantage of the area's interesting undulations. Fun layout for every class of player.

No. 8 - Rolling terrain and natural wetlands create a course that’s visually enthralling and challenging, yet fun to play. Twice home to the PGA Club Pro Championship.

Monday 2 p.m.

Sport Clay Shooting

Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout.  This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers.  Always a group favorite outing.

Monday 2 p.m.

Par 3 & Putting Course fun at "The Cradle"

The Golf Channel calls it “the most fun 10 acres in all of golf." The Cradle it THE perfect outing for the "not-so-serious" golfer. A par 3, nine-hole short course and separate 18-hole putting course make this a ton of fun for guests. Refreshments available for purchase while you have fun in both areas with your fellow Summit-goers.  Located at the Main Resort Clubhouse, the Cradle is a great way to spend the afternoon without all the pressure of a long golf round.


Tuesday 2 p.m.

Golf at Pinehurst Resort: Courses No. 2, 4 or 8

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 2, No. 4 or No. 8.

Tuesday 2 p.m.

Brewmaster Tour

With more than 200 craft breweries in the state, local beer is an essential part of any North Carolina visitor’s experience with award-winning breweries such as Southern Pines, Railhouse, and now the Resort's very own Pinehurst Brewery! The Brewmaster’s Tour leads you through the complete brewing process allowing for a unique behind-the-scenes look at the operation of two local craft breweries.  A great way to spend the afternoon with fellow-Summiters, a little education, networking and great craft-beer tasting.  Perfect!

Tuesday 2 p.m.

Historic Walking Tour of Pinehurst

Take a step back in time with a guided walking tour of the historic Village of Pinehurst. Highlights include the Holly Inn, the first hotel in Pinehurst and the Theatre Building, which once featured live theatre and performances by the likes of Will Rogers and John Phillips Sousa. Every step of the way you’ll learn more about the fascinating history of Pinehurst.  This tour covers approximately two miles.

What people are saying about this event

Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
Registered attendees of the Summit may book accommodations at The Carolina Hotel at a discounted group rate. To book at the group rate, you may use the following link: https://book.b4checkin.com/chameleon/Pinehurst/rlp/90189. Or call-in toll free at 855-880-3363 and reference "MediaPost." To secure the group rate, please be sure to book by Friday, May 22nd.

 

Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:
* Control the Search strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the conference venue for three nights
* No Charge on Afternoon Outdoor Activities and more
* Meals, drinks and functions over three days

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. All attendees are working together to promote Search Marketing
* Enhance your Search Marketing initiatives with new solutions learned and partnerships gained

 

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."
- Jeff Day, VP Search Marketing, Barnes & Noble

"It was a pleasure meeting with experienced marketers who daily deal with the significant complexity of search in large scale operations. Top notch presentations made me think and gave me much to explore."
- Craig Berdie ,Search Marketing Manger, 3M Corporate Marketing

"SIS was a great conference! The intimate size, networking opportunities, and attendees were all world class!"
- Neil Doshi, Marketing Analyst, Citigroup

"The Search Insider Summit is without a doubt one of the most strategic conferences around. Because of the strategic nature of the content, the quality of the speakers, and the ability to truly connect with other brand attendees, this has become the one event I refuse to miss."
- Olivier Lemaignen, Head of Consumer Marketing, Invisalign

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.