Wednesday, 12/08
6:30 PM Mountain
8:30 PM ET
Welcome Cocktails
Valhalla room at Stein Eriksen
8:00 PM Mountain
10:00 PM ET
Private VIP Dinner
Flagstaff Room at Steins
By invitation only.
Thursday, 12/09
8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings
Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
Stein Ballroom - 2nd Floor
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM Mountain
11:40 AM ET
Keynote: The Pendulum Swing of Brand & Performance
Changes in how consumers discover and choose brands, coupled with increased restrictions on cookies & privacy, are forcing marketers to adapt their approach on channels, content, targeting and even staffing and resourcing. Clorox’s VP Growth, Clorox DTC, Vivian Chang, sharing examples from CPG and DTC, will discuss how to drive brand engagement and loyalty while being accountable to performance in this new reality.
- Keynote
- Vivian Chang, VP Growth, Clorox DTC, The Clorox Company
10:10 AM Mountain
12:10 PM ET
Panel: Coming Out of COVID, Again: Strategies After the 2nd Wave
Even as we move into the “new normal,” the aftermath of COVID-19 continues to disrupt the ad industry. Deeper customer insight, digital transformation and the tech stack are driving e-commerce. It’s the savvy marketers leaning into these shifts who are thriving. How are brands adapting to the changing availability of data around audiences? What strategies are brands and agencies building? How are they personalizing the search experience, and how will this change the way campaigns are measured and reported? Our panel of marketers share their practical solutions and insights.
- Moderator
- Annie Stickney, VP, Digital Marketing Analytics, JPMorgan Chase
- PanelistS
- Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts
- David Feman, Director of Media, LG Electronics
- Robbie Giles, Vice President, Performance Marketing & Data Partnerships, Fandango
- Kristina Smith, Head of DTC, Big Island Coffee Roasters
10:40 AM Mountain
12:40 PM ET
Sponsor Spotlight & Coffee Break
11:00 AM Mountain
1:00 PM ET
Case Study Q&A: A Traditional Brand Marketer's Performance-Driven Transformation
Stein Ballroom - 2nd Floor
First Republic Bank transforms from a traditional brand marketer to performance driven. Jennifer Tan, First Republic’s vp, marketing campaign & strategy, discusses the challenges faced optimizing the brands landing page, sharing best practices and lessons learned along the way.
- Interviewee
- Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank @JennMartinTan
11:25 AM Mountain
1:25 PM ET
Case Study: Growing with Google
Is manual management of your Google Ads account still a thing? The Google Ads team has been successful at building a platform that allows you to automate a large portion of the management of your campaigns. Progrexion’s Paid Search Manager, Dustin West, will highlight a situation when it is best to rebuff Google’s suggestion for automation, in favor of a manual approach.
- Presenter
- Dustin West, Manager of Search Marketing, Progrexion
11:45 AM Mountain
1:45 PM ET
Roundtable: Maximizing Conversions No Longer Just About Keywords
- Featuring
- Natalie Barreda, Senior Manager, Paid Search, T-Mobile
- Maggie Miller, Director, Omni-Channel Marketing, Delta Faucet Company
11:45 AM Mountain
1:45 PM ET
Roundtable: Bid Optimization: Techniques & Technology
- Featuring
- Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts
- Jonathan Kagan, VP, Search, 9Rooftops @jonkagan
12:30 PM Mountain
2:30 PM ET
Lunch
1:00 PM Mountain
3:00 PM ET
Day One Content Session Ends
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at the Deer Valley Resort
Ice Skating and Downtown Park City Outing
4:00 PM Mountain
6:00 PM ET
Apres Ski Gathering
Troll Hallen Bar, near ski slopes at Steins
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Olympic Ballroom foyer (1st floor at Steins)
7:45 PM Mountain
9:45 PM ET
Fireside Dinner
at Empire Canyon Lodge (10 min shuttle ride - Pick-up at Steins at 7:30pm)
Friday, 12/10
8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings
Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:40 AM Mountain
11:40 AM ET
Keynote: Accelerating Growth with Amazon
How has Amazon impacted the customer journey since COVID? HP’s Sr. Director Marketing, CRM & Global UX / SEO, Morgan Chemij, will discuss how they’re redefining eCommerce and share some interesting facts and figures. He’ll also talk about recent, less well-known Amazon offerings, the impact of same-day shipping and how HP is approaching the Amazon ecosystem.
- Presenter
- Morgan Chemij, Sr. Director Marketing, CRM & Global UX /SEO, HP.com
10:10 AM Mountain
12:10 PM ET
Panel: Rethinking Brand & Performance Holistically
Advertisers are feeling the pinch from privacy updates. Brands are having to bid more aggressively for increasingly limited targeting and tracking options. Visibility is a major challenge, with many brands having to trust more in algorithms than strategy? From testing across platforms and enhancing creative, to leveraging AI targeting techniques and rethinking attribution. Hear how these marketing gurus are strategizing more holistically to make smarter decisions moving forward.
- Moderator
- Brad Bernard, Senior Vice President, Innovation & Marketing, Harmelin Media
- PanelistS
- Mike Dattilo, Director of Marketing Operations, Lexmark
- Mark Kapczynski, CMO & Co-Founder, Gooten
- Kevin Manning, Paid Search Manager, Viviant
10:40 AM Mountain
12:40 PM ET
Coffee Break
11:00 AM Mountain
1:00 PM ET
Case Study: Centralizing Search
Find out how a major corporation leverages a “small brand” mentality to end it’s nightmare of bidding against itself. IBM’s paid media strategist, Joey Lanciotti, shares with us how the organization centralized search by becoming one unified paid search budget purely dictated by customer demand. As a result, they not only eliminated excess but improved efficiency, engagement rate, and their overall production footprint.
- Presenter
- Joey Lanciotti, Paid Media Strategist, IBM
11:20 AM Mountain
1:20 PM ET
Case Study: Leveraging Website Content in Discovery Ads
TaylorMade Golf upgraded their website content last year with improved blog creative, but rather than just hope SEO drove more traffic they invested in Discovery Ads. A.J. Beals, the brand’s digital marketing manager, tells us how they successfully leveraged relevant blog creative to target both prospect customers and recent site visitors; resulting in increased traffic, engagement and return on ad spend.
- Presenter
- AJ Beals, Digital Marketing Manager, TaylorMade Golf Company
11:40 AM Mountain
1:40 PM ET
Roundtable: Marketplaces: Friend, Foe or Something In Between?
- Featuring
- Clayton McLaughlin, Managing Director, Chicago, Labelium @augiecrazy8
- Kevin O’Connor, Director of Digital Marketing, Sprouts Farmers Market
11:40 AM Mountain
1:40 PM ET
Roundtable: Personalizing the Customer Journey
- Featuring
- Mark Kapczynski, CMO & Co-Founder, Gooten
- Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG
12:30 PM Mountain
2:30 PM ET
Lunch
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
1:00 PM Mountain
3:00 PM ET
Day Two Content Session Ends
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Woodward Park
6:00 PM Mountain
8:00 PM ET
Cocktail Party - Main Street, Park City
Fletcher's Restaurant - 15 min shuttle ride - Pick-up at Steins at 5:30pm SHARP!!!
7:00 PM Mountain
9:00 PM ET
Dinner - Main Street, Park City
Fletcher's, 562 Main Street Park City
9:00 PM Mountain
11:00 PM ET
After-Party - Star Bar, 227 Main Street, Park City
The world famous "Sounds Like Teen Spirit" LIVE Band - Private Party at Star Bar, Park City
Saturday, 12/11
8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:15 AM Mountain
10:15 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
8:45 AM Mountain
10:45 AM ET
Panel: Increasing Conversions via Performance Video
The record breaking surge in streaming since the pandemic has made video even more vital to a brand's growth strategy. Hear how these performance-driven marketers drove awareness, expanded brand reach and increased conversion and click-through rates with video content.
- Moderator
- Jai Amin, VP, Paid Search, Jellyfish
- PanelistS
- Racine Levy, Senior Director, Brand Media Strategy and Buying, Angi
- Rob Towne, Director of Digital Marketing, Indeed
9:30 AM Mountain
11:30 AM ET
Conference concludes
The 5-Star, Stein Eriksen Lodge, Deer Valley, UT