December 8 - 11, 2021
Deer Valley, UT

Event Sponsors

Agenda

Wednesday, 12/08

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails Valhalla room at Stein Eriksen
8:00 PM Mountain
10:00 PM ET
Private VIP Dinner Flagstaff Room at Steins
By invitation only.

Thursday, 12/09

8:00 AM Mountain
10:00 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks Stein Ballroom - 2nd Floor
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote: The Pendulum Swing of Brand & Performance
Changes in how consumers discover and choose brands, coupled with increased restrictions on cookies & privacy, are forcing marketers to adapt their approach on channels, content, targeting and even staffing and resourcing. Clorox’s VP Growth, Clorox DTC, Vivian Chang, sharing examples from CPG and DTC, will discuss how to drive brand engagement and loyalty while being accountable to performance in this new reality.
Keynote
Vivian Chang, VP Growth, Clorox DTC, The Clorox Company 
10:10 AM Mountain
12:10 PM ET
Panel: Coming Out of COVID, Again: Strategies After the 2nd Wave
Even as we move into the “new normal,” the aftermath of COVID-19 continues to disrupt the ad industry. Deeper customer insight, digital transformation and the tech stack are driving e-commerce. It’s the savvy marketers leaning into these shifts who are thriving. How are brands adapting to the changing availability of data around audiences? What strategies are brands and agencies building? How are they personalizing the search experience, and how will this change the way campaigns are measured and reported? Our panel of marketers share their practical solutions and insights.
Moderator
Annie Stickney, VP, Digital Marketing Analytics, JPMorgan Chase 
PanelistS
Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts 
David Feman, Director of Media, LG Electronics 
Robbie Giles, Vice President, Performance Marketing & Data Partnerships, Fandango 
Kristina Smith, Head of DTC, Big Island Coffee Roasters 
10:40 AM Mountain
12:40 PM ET
Sponsor Spotlight & Coffee Break
11:00 AM Mountain
1:00 PM ET
Case Study Q&A: A Traditional Brand Marketer's Performance-Driven Transformation Stein Ballroom - 2nd Floor
First Republic Bank transforms from a traditional brand marketer to performance driven. Jennifer Tan, First Republic’s vp, marketing campaign & strategy, discusses the challenges faced optimizing the brands landing page, sharing best practices and lessons learned along the way.
Interviewee
Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank 
11:25 AM Mountain
1:25 PM ET
Case Study: Growing with Google
Is manual management of your Google Ads account still a thing? The Google Ads team has been successful at building a platform that allows you to automate a large portion of the management of your campaigns. Progrexion’s Paid Search Manager, Dustin West, will highlight a situation when it is best to rebuff Google’s suggestion for automation, in favor of a manual approach.
Presenter
Dustin West, Manager of Search Marketing, Progrexion 
11:45 AM Mountain
1:45 PM ET
Roundtable: Maximizing Conversions No Longer Just About Keywords
Featuring
Natalie Barreda, Senior Manager, Paid Search, T-Mobile 
Maggie Miller, Director, Omni-Channel Marketing, Delta Faucet Company 
11:45 AM Mountain
1:45 PM ET
Roundtable: Bid Optimization: Techniques & Technology
Featuring
Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts 
Jonathan Kagan, VP, Search, 9Rooftops 
12:30 PM Mountain
2:30 PM ET
Lunch
1:00 PM Mountain
3:00 PM ET
Day One Content Session Ends
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at the Deer Valley Resort
Ice Skating and Downtown Park City Outing
4:00 PM Mountain
6:00 PM ET
Apres Ski Gathering Troll Hallen Bar, near ski slopes at Steins
6:30 PM Mountain
8:30 PM ET
Cocktail Party Olympic Ballroom foyer (1st floor at Steins)
7:45 PM Mountain
9:45 PM ET
Fireside Dinner at Empire Canyon Lodge (10 min shuttle ride - Pick-up at Steins at 7:30pm)

Friday, 12/10

8:00 AM Mountain
10:00 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:40 AM Mountain
11:40 AM ET
Keynote: Accelerating Growth with Amazon
How has Amazon impacted the customer journey since COVID? HP’s Sr. Director Marketing, CRM & Global UX / SEO, Morgan Chemij, will discuss how they’re redefining eCommerce and share some interesting facts and figures. He’ll also talk about recent, less well-known Amazon offerings, the impact of same-day shipping and how HP is approaching the Amazon ecosystem.
Presenter
Morgan Chemij, Sr. Director Marketing, CRM & Global UX /SEO, HP.com 
10:10 AM Mountain
12:10 PM ET
Panel: Rethinking Brand & Performance Holistically
Advertisers are feeling the pinch from privacy updates. Brands are having to bid more aggressively for increasingly limited targeting and tracking options. Visibility is a major challenge, with many brands having to trust more in algorithms than strategy? From testing across platforms and enhancing creative, to leveraging AI targeting techniques and rethinking attribution. Hear how these marketing gurus are strategizing more holistically to make smarter decisions moving forward.
Moderator
Brad Bernard, Senior Vice President, Innovation & Marketing, Harmelin Media 
PanelistS
Mike Dattilo, Director of Marketing Operations, Lexmark 
Mark Kapczynski, CMO & Co-Founder, Gooten 
Kevin Manning, Paid Search Manager, Viviant 
10:40 AM Mountain
12:40 PM ET
Coffee Break
11:00 AM Mountain
1:00 PM ET
Case Study: Centralizing Search
Find out how a major corporation leverages a “small brand” mentality to end it’s nightmare of bidding against itself. IBM’s paid media strategist, Joey Lanciotti, shares with us how the organization centralized search by becoming one unified paid search budget purely dictated by customer demand. As a result, they not only eliminated excess but improved efficiency, engagement rate, and their overall production footprint.
Presenter
Joey Lanciotti, Paid Media Strategist, IBM 
11:20 AM Mountain
1:20 PM ET
Case Study: Leveraging Website Content in Discovery Ads
TaylorMade Golf upgraded their website content last year with improved blog creative, but rather than just hope SEO drove more traffic they invested in Discovery Ads. A.J. Beals, the brand’s digital marketing manager, tells us how they successfully leveraged relevant blog creative to target both prospect customers and recent site visitors; resulting in increased traffic, engagement and return on ad spend.
Presenter
AJ Beals, Digital Marketing Manager, TaylorMade Golf Company 
11:40 AM Mountain
1:40 PM ET
Roundtable: Marketplaces: Friend, Foe or Something In Between?
Featuring
Clayton McLaughlin, Managing Director, Chicago, Labelium 
Kevin O’Connor, Director of Digital Marketing, Sprouts Farmers Market 
11:40 AM Mountain
1:40 PM ET
Roundtable: Personalizing the Customer Journey
Featuring
Mark Kapczynski, CMO & Co-Founder, Gooten 
Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG 
12:30 PM Mountain
2:30 PM ET
Lunch
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
1:00 PM Mountain
3:00 PM ET
Day Two Content Session Ends
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Woodward Park
6:00 PM Mountain
8:00 PM ET
Cocktail Party - Main Street, Park City Fletcher's Restaurant - 15 min shuttle ride - Pick-up at Steins at 5:30pm SHARP!!!
7:00 PM Mountain
9:00 PM ET
Dinner - Main Street, Park City Fletcher's, 562 Main Street Park City
9:00 PM Mountain
11:00 PM ET
After-Party - Star Bar, 227 Main Street, Park City The world famous "Sounds Like Teen Spirit" LIVE Band - Private Party at Star Bar, Park City

Saturday, 12/11

8:00 AM Mountain
10:00 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd Floor
8:15 AM Mountain
10:15 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
8:45 AM Mountain
10:45 AM ET
Panel: Increasing Conversions via Performance Video
The record breaking surge in streaming since the pandemic has made video even more vital to a brand's growth strategy. Hear how these performance-driven marketers drove awareness, expanded brand reach and increased conversion and click-through rates with video content.
Moderator
Jai Amin, VP, Paid Search, Jellyfish 
PanelistS
Racine Levy, Senior Director, Brand Media Strategy and Buying, Angi 
Rob Towne, Director of Digital Marketing, Indeed 
9:30 AM Mountain
11:30 AM ET
Conference concludes

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway.  Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

The 5-Star, Stein Eriksen Lodge, Deer Valley, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.