Mercurial Behavior, Competition & Visibility: Navigating Today’s Complex Customer Journey

The world continues to move into its “new normal.” The ad industry as a whole pretty much agrees it will never go back to the way it was pre-COVID, but is this roller coaster ride finally over? Unfortunately not. Tracking and targeting continues to be a challenge with the changing availability of data. Consumer shopping habits are more complex than ever. Instead of simply searching keywords, shoppers are asking questions and using multiple channels to gather product information before ever even hitting the buy button. The traditional path to purchase is fragmented, and it often begins, and likely ends, on Amazon and other marketplaces. So how do brands compete?

At the annual December edition of MediaPost's Search and Performance Summit marketers and agencies will discuss how they’re solving the key challenges facing data driven performance media: lack of visibility of who and where they’re targeting, driving consumers to their website instead of competing marketplaces, and navigating multiple channels and increasing customer expectations.

We will explore:

Strategic planning across social, search, programmatic and OTT
Leveraging AI techniques for targeting data sets
Diversifying search beyond Google and Bing
Creative content and evolving the Tech Stack for a more personalized website search experience
Marketplaces: friend or foe? Exploring potential partnerships

For 15 years, the MediaPost Search and Performance Summit has kept data driven marketers ahead of the next industry curves. This December edition puts you in the center of change in the data driven ad economy.

About Search & Performance Insider Summit

The Search & Performance Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.

Conference Content Programmer:

Lisa Singer, Event Editorial Manager, MediaPost

Search and Performance Insider Summit 2021 Attendees Include

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Search initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Stay Informed

Wednesday, 12/08

6:30 PM Mountain

8:30 PM ET

Welcome Cocktails

Valhalla room at Stein Eriksen

Thursday, 12/09

8:00 AM Mountain

10:00 AM ET

Coffee Service Available

Stein Ballroom foyer - 2nd Floor

8:30 AM Mountain

10:30 AM ET

VIP 1:1 Meetings

Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)

9:00 AM Mountain

11:00 AM ET

Breakfast Buffet Opens

Stein Ballroom foyer - 2nd Floor

9:10 AM Mountain

11:10 AM ET

Sponsor Breakfast Presentation

Stein Ballroom - 2nd Floor

View More Details

9:35 AM Mountain

11:35 AM ET

Opening Remarks

Stein Ballroom - 2nd Floor

MC: Lisa Singer, Event Editorial Manager, MediaPost

9:40 AM Mountain

11:40 AM ET

Keynote: The Pendulum Swing of Brand & Performance

Changes in how consumers discover and choose brands, coupled with increased restrictions on cookies & privacy, are forcing marketers to adapt their approach on channels, content, targeting and even staffing and resourcing. Clorox’s VP Growth, Clorox DTC, Vivian Chang, sharing examples from CPG and DTC, will discuss how to drive brand engagement and loyalty while being accountable to performance in this new reality.

Keynote: Vivian Chang, VP Growth, Clorox DTC, The Clorox Company

10:10 AM Mountain

12:10 PM ET

Panel: Coming Out of COVID, Again: Strategies After the 2nd Wave

Even as we move into the “new normal,” the aftermath of COVID-19 continues to disrupt the ad industry. Deeper customer insight, digital transformation and the tech stack are driving e-commerce. It’s the savvy marketers leaning into these shifts who are thriving. How are brands adapting to the changing availability of data around audiences? What strategies are brands and agencies building? How are they personalizing the search experience, and how will this change the way campaigns are measured and reported? Our panel of marketers share their practical solutions and insights.

Moderator: Annie Stickney, VP, Digital Marketing Analytics, JPMorgan Chase
PanelistS: Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts; Robbie Giles, Vice President, Performance Marketing, Fandango; Kristina Smith, Senior Director, Digital Marketing, TRX Training

10:40 AM Mountain

12:40 PM ET

Sponsor Spotlight & Coffee Break

View More Details

11:00 AM Mountain

1:00 PM ET

Case Study: Accelerating Growth with Amazon

How has Amazon impacted the customer journey since COVID? HP’s Sr. Director Marketing, CRM & Global UX / SEO, Morgan Chemij, will discuss how they’re redefining eCommerce and share some interesting facts and figures. He’ll also talk about recent, less well-known Amazon offerings, the impact of same-day shipping and how HP is approaching the Amazon ecosystem.

Presenter: Morgan Chemij, Sr. Director Marketing, CRM & Global UX /SEO, HP.com

11:25 AM Mountain

1:25 PM ET

Case Study: Growing with Google

Is manual management of your Google Ads account still a thing? The Google Ads team has been successful at building a platform that allows you to automate a large portion of the management of your campaigns. Progrexion’s Paid Search Manager, Dustin West, will highlight a situation when it is best to rebuff Google’s suggestion for automation, in favor of a manual approach.

Presenter: Dustin West, Manager of Search Marketing, Progrexion

11:45 AM Mountain

1:45 PM ET

Roundtable: Maximizing Conversions No Longer Just About Keywords

Featuring: Natalie Barreda, Senior Manager, Paid Search, T-Mobile; Maggie Miller, Director, Omni-Channel Marketing, Delta Faucet Company

11:45 AM Mountain

1:45 PM ET

Roundtable: Bid Optimization: Techniques & Technology

Featuring: Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts; Jonathan Kagan, VP, Search, 9Rooftops @jonkagan

12:30 PM Mountain

2:30 PM ET

Lunch

1:00 PM Mountain

3:00 PM ET

Day One Content Session Ends

2:00 PM Mountain

4:00 PM ET

IN-Person Afternoon Activities

Skiing at the Deer Valley Resort

Snowboarding at Park City Mountain Resort

Trap Shooting

Ice Skating and Downtown Park City Outing

4:00 PM Mountain

6:00 PM ET

Apres Ski Gathering

Troll Hallen Bar, near ski slopes at Steins

6:30 PM Mountain

8:30 PM ET

Cocktail Party

Olympic Ballroom foyer (1st floor at Steins)

7:45 PM Mountain

9:45 PM ET

Fireside Dinner

at Empire Canyon Lodge (10 min shuttle ride - Pick-up at Steins at 7:30pm)

9:30 PM Mountain

11:30 PM ET

After-Party

Flagstaff Room at Steins

Friday, 12/10

8:00 AM Mountain

10:00 AM ET

Coffee Service Available

Stein Ballroom foyer - 2nd Floor

8:30 AM Mountain

10:30 AM ET

VIP 1:1 Meetings

Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)

9:00 AM Mountain

11:00 AM ET

Breakfast Buffet Opens

Stein Ballroom foyer - 2nd Floor

9:10 AM Mountain

11:10 AM ET

Sponsor Breakfast Presentation

Stein Ballroom - 2nd Floor

View More Details

9:40 AM Mountain

11:40 AM ET

Keynote

Stein Ballroom - 2nd Floor

Keynote: Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt

10:10 AM Mountain

12:10 PM ET

Panel: Rethinking Brand & Performance Holistically

Advertisers are feeling the pinch from privacy updates. Brands are having to bid more aggressively for increasingly limited targeting and tracking options. Visibility is a major challenge, with many brands having to trust more in algorithms than strategy? From testing across platforms and enhancing creative, to leveraging AI targeting techniques and rethinking attribution. Hear how these marketing gurus are strategizing more holistically to make smarter decisions moving forward.

Moderator: Brad Bernard, Senior Vice President, Innovation & Marketing, Harmelin Media
PanelistS: Mike Dattilo, Director of Marketing Operations, Lexmark; Mark Kapczynski, CMO & Co-Founder, Gooten; Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank @JennMartinTan

10:40 AM Mountain

12:40 PM ET

Coffee Break

View More Details

11:00 AM Mountain

1:00 PM ET

Case Study: Centralizing Search

Find out how a major corporation leverages a “small brand” mentality to end it’s nightmare of bidding against itself. IBM’s paid media strategist, Joey Lanciotti, shares with us how the organization centralized search by becoming one unified paid search budget purely dictated by customer demand. As a result, they not only eliminated excess but improved efficiency, engagement rate, and their overall production footprint.

Presenter: Joey Lanciotti, Paid Media Strategist, IBM

11:20 AM Mountain

1:20 PM ET

Case Study: Leveraging Website Content in Discovery Ads

TaylorMade Golf upgraded their website content last year with improved blog creative, but rather than just hope SEO drove more traffic they invested in Discovery Ads. A.J. Beals, the brand’s digital marketing manager, tells us how they successfully leveraged relevant blog creative to target both prospect customers and recent site visitors; resulting in increased traffic, engagement and return on ad spend.

Presenter: AJ Beals, Digital Marketing Manager, TaylorMade Golf Company

11:40 AM Mountain

1:40 PM ET

Roundtable: Marketplaces: Friend, Foe or Something In Between?

Featuring: Clayton McLaughlin, Managing Director, Chicago, Labelium @augiecrazy8; Kevin O’Connor, Director of Digital Marketing, Sprouts Farmers Market

11:40 AM Mountain

1:40 PM ET

Roundtable: Personalizing the Customer Journey

Featuring: Mark Kapczynski, CMO & Co-Founder, Gooten; Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG

12:30 PM Mountain

2:30 PM ET

Lunch

12:40 PM Mountain

2:40 PM ET

Sponsor Lunch Presentation

1:00 PM Mountain

3:00 PM ET

Day Two Content Session Ends

2:00 PM Mountain

4:00 PM ET

IN-Person Afternoon Activities

Skiing at the Deer Valley Resort

Snowboarding at Park City Mountain Resort

Tubing at Woodward Park

Hike the Ontario Mine Trail

6:00 PM Mountain

8:00 PM ET

Cocktail Party - Main Street, Park City

Fletcher's Restaurant - 15 min shuttle ride - Pick-up at Steins at 5:30pm SHARP!!!

7:00 PM Mountain

9:00 PM ET

Dinner - Main Street, Park City

Fletcher's, 562 Main Street Park City

9:00 PM Mountain

11:00 PM ET

After-Party - Main Street, Park City

At the world famous Spur Bar & Grill - Shuttle service provided back to hotel.

Saturday, 12/11

8:00 AM Mountain

10:00 AM ET

Coffee Service Available

Stein Ballroom foyer - 2nd Floor

8:15 AM Mountain

10:15 AM ET

Breakfast Buffet Opens

Stein Ballroom foyer - 2nd Floor

8:45 AM Mountain

10:45 AM ET

Panel: Increasing Conversions via Performance Video

The record breaking surge in streaming since the pandemic has made video even more vital to a brand's growth strategy. Hear how these performance-driven marketers drove awareness, expanded brand reach and increased conversion and click-through rates with video content.

Moderator: Jai Amin, VP, Paid Search, Jellyfish
PanelistS: Racine Levy, Senior Director, Brand Media Strategy and Buying, Angi; Rob Towne, Director of Digital Marketing, Indeed

9:30 AM Mountain

11:30 AM ET

Conference concludes

Thursday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Thursday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Thursday 2 p.m.

Trap Shooting

Enjoy shooting clay pigeons from a rustic trap shooting range in Kamas, Utah equipped with 2 motorized traps with the ability to throw the pigeons in a variety of ways and directions suited to a novice or advanced shooter. Each guest will receive 50 shotgun shells, allowing for plenty of opportunities to shoot the clay disc.

Thursday 2 p.m.

Ice Skating and Downtown Park City Outing

Join your fellow conference attendees for a fun afternoon at Park City's only outdoor ice skating rink. Centered at the base of Park City Mountain Resort, the outdoor ice rink is in the heart of Park City’s historic Main Street district. The ambient setting of Christmas trees, lights, and upbeat music will put you in the mood for a great time. Nearby check out a variety of local shops and restaurants or simply relax as you watch our zamboni polish the ice.

Friday 2 p.m.

Skiing at the Deer Valley Resort

Friday 2 p.m.

Snowboarding at Park City Mountain Resort

Friday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

Friday 2 p.m.

Hike the Ontario Mine Trail

Experience fields of wildflowers and groves of aspen with amazing views of the beautiful mountain peaks that surround the area. You'll also get a first-hand look at the historic Ontario Mine, a silver mine that was discovered by accident on January 19, 1872 by local prospectors and then sold to George Hearst for $27,000 on August 24, 1872.

According to legend, expenses of development substantially drained Hearst's financial resources. As a result, Hearst sold his home and horses, dismissed his servants, and enrolled his son William Randolph Hearst in public school. By the time of Hearst's death in 1891, the Ontario mine had paid him more than $12 million in dividends.

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

- Roz-Linn Finn, Digital Marketing Manager, Navistar, Navistar, Inc.

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

- Steve Gibson VP, Group Director, Canvas Worldwide

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

- Santina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, National Appraisal Guides, Inc.

"One of the best opportunities to network and learn from leaders in the search marketing industry"

- Alex Edlund Director, Digital Customer Acquisition, Choice Hotels International

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

- Cody Duke, Product and Digital Marketing Manager, Legacy Texas

"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."

- Bob Chandra, Sr. Product Manager, Search World Wide Marketing, Amazon

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

- Brian Kleisner, Director of Digital Performance Marketing, Humana

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

- Alexandra Schieken, Director, Worldwide Marketing, Delta Air Lines

"You put together an incredible event where industry experts can truly learn from their peers."

- Jacob Davis, Director, Digital Acquisition, Hilton Hotels

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

- Theresa Duerr, Director of Digital Marketing, Quill

"By far, the best conference I have attended. The Search Insider Summit was a perfect mix of education, conversation, networking and fun. The size of show, combined with the high quality of attendees, resulted in a great experience that delivered valuable business contacts and meaningful takeaways."

- Derek Fulford, Search Marketing Manager, The Weather Channel Interactive

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

- Aaron Levy, Manager, Client Strategy, Elite SEM

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

- Clayton McLaughlin, VP, Group Director, Havas Media

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

- Dan Fleetwood, Group Director, Marketing, SAP Global

"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."

- Ian Lopuch, VP, Search, eHealth Insurance

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

- Jeff Day, VP Search Marketing, Barnes & Noble

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."

- Diane Devlin, WW Advertising and Media, Brocade

"Search Insider Summit was phenomenal. The show really capitalized on it's intimate feel with the use of the breakout sessions. As always, well done!"

- Frank Lee, Client Partner, Global Marketing Solutions, Facebook

"This was the best Search Summit to date! Great event...Rich content, great activities."

- Adam Allamar, Director, Digital Acquisition, Barclaycard US

"Thank you to MediaPost for hosting an amazing conference. The networking, strategic discussions and hallway chit-chat proved invaluable, and I walked away with deeper insight into what is going on in the search vertical with practical information I can start using to improve my business immediately. Thanks again for doing these!"

- Anthony Ginn, VP, Digital Strategy, Transamerica

"There is an almost familial feel about the Search Insider Summit. The incredibly high bar in terms of attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation while allowing it at the same time to percolate far more completely. Would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees."

- Vikram Somaya, SVP, Global Data Officer & Ad Platforms, ESPN

"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."

- Lucinda Holt, CEO, ClickEquations

"The MediaPost Search Insider Summit was a first-class event that successfully balanced healthy debate around search strategy & the future of the industry, and plenty of time to mingle with other Search professionals. I highly recommend it for those who care to take the industry to the next level."

- Olivier Lemaignen, Vice President, Marketing & Brand Strategy, LegalZoom

"The Search Insider Summit is unlike any other event I've ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."

- Lance Loveday, CEO, Closed Loop Marketing

"I've never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we'd certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later. Believe me, I'm adding MediaPost's Search Insider Summit to the annual must-attend list."

- Marty Weintraub, President, aimClear

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway. Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

To book a room at Stein Eriksen Lodge with our discounted event rate, you may do so here: https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=635177

The cut-off date and time for booking rooms with this discount is 5pm EST, November 26th, 2021. Rooms will most likely SELL OUT before this date, so please note & book accordingly.

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate. You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

The 5-Star, Stein Eriksen Lodge, Deer Valley, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Mercurial Behavior, Competition & Visibility: Navigating Today’s Complex Customer Journey

Premier Sponsor

About Search & Performance Insider Summit

Conference Content Programmer:

Search and Performance Insider Summit 2021 Attendees Include

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Wednesday, 12/08

Thursday, 12/09

Friday, 12/10

Saturday, 12/11

Wednesday, 12/08

Thursday, 12/09

Friday, 12/10

Saturday, 12/11

Featured Speakers

Jai Amin

Natalie Barreda

AJ Beals

Brad Bernard

Morgan Chemij

Mike Dattilo

Robbie Giles

Mark Kapczynski

Racine Levy

Maggie Miller

Kevin O’Connor

Kristina Smith

Annie Stickney

Jennifer Tan

Rob Towne

Dustin West

Vivian Chang

Chris Cloney

Kerry Curran

Suzanne Darmory

Lance Dobson

Jonathan Kagan

Joey Lanciotti

Clayton McLaughlin

Diane Sidden

Lisa Singer

Activities

Thursday, 12/09

Friday, 12/10

Thursday 2 p.m.

Skiing at the Deer Valley Resort

Thursday 2 p.m.

Snowboarding at Park City Mountain Resort

Thursday 2 p.m.

Trap Shooting

Thursday 2 p.m.

Ice Skating and Downtown Park City Outing

Friday 2 p.m.

Skiing at the Deer Valley Resort

Friday 2 p.m.

Snowboarding at Park City Mountain Resort

Friday 2 p.m.

Tubing at Woodward Park

Friday 2 p.m.

Hike the Ontario Mine Trail

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

"One of the best opportunities to network and learn from leaders in the search marketing industry"

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

"You put together an incredible event where industry experts can truly learn from their peers."

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."