Thursday, December 9 -
9:10 AM MT
(11:10 AM ET)
Sponsor Spotlight
Presentation Details Coming Soon
Thursday, December 9 -
10:40 AM MT
(12:40 PM ET)
Sponsor Spotlight
The Power of Contextual
Leo Polanowski, CEO of Perform Media will discuss how Perform Media's clients are leveraging the power of contextual targeting to exceed their marketing objectives.
Presenter: Leo Polanowski, CEO, Perform Media
Leo earned a degree in Biomedical Engineering from Harvard University. He has over 17 years of sales, product and executive management experience, most recently leading the Revenue Organization for the Americas at Yahoo.
Friday, December 10 -
9:10 AM MT
(11:10 AM ET)
Sponsor Breakfast Presentation
Closing the Gap: Omnichannel Strategies for Stronger Brand-Consumer Connections
The expansion of programmatically available inventory and platforms, the rise of new consumer channels, and the rapid acceleration of ecommerce adoption have converged, forcing brands to reframe their media strategy towards a holistic, integrated approach. It’s against this backdrop that Catalyst and Xaxis’ original research explores where consumers are spending their time and where advertisers are investing their media budgets, revealing opportunities for marketers to close the gap to consumers using omnichannel strategies. Kerry Curran and Chris Cloney will share the report’s top findings and key recommendations for how brands can adopt and activate more effective omnichannel performance media strategies.
The expansion of programmatically available inventory and platforms, the rise of new consumer channels, and the rapid acceleration of ecommerce adoption have converged, forcing brands to reframe their media strategy towards a holistic, integrated approach. It’s against this backdrop that Catalyst and Xaxis’ original research explores where consumers are spending their time and where advertisers are investing their media budgets, revealing opportunities for marketers to close the gap to consumers using omnichannel strategies. Kerry Curran and Chris Cloney will share the report’s top findings and key recommendations for how brands can adopt and activate more effective omnichannel performance media strategies.
Presenter: Chris Cloney, Director of Client Development, Catalyst
Presenter: Kerry Curran, Chief Growth Officer, Gen3 Marketing
Kerry Curran is the Chief Growth Officer of Gen3 Marketing, the leading performance marketing agency specializing in affiliate marketing and performance PR. Kerry is responsible for elevating the 16-year-old firm’s global market presence and client base, which includes Fortune 500 retailers as well as international financial institutions. A digital media industry veteran, Kerry brings nearly two decades of leadership experience in marketing, business development, and performance media strategy. Most recently, she spent more than a dozen years in various leadership roles across GroupM including Catalyst, Xaxis, and Nexus. Kerry lives in Newton, MA with her husband Mike, and children Rory (11) and Orla (8).
Friday, December 10 -
12:45 PM MT
(2:45 PM ET)
Sponsor Lunch Presentation
Presentation Details Coming Soon