December 14 - 17, 2022
Deer Valley, UT

Event Sponsors

Agenda

Wednesday, 12/14

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails Vahalla Room at Stein Eriksen Lodge
8:00 PM Mountain
10:00 PM ET
Private VIP Dinner Flagstaff Room at Stein Eriksen Lodge

Thursday, 12/15

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom Foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Gold Room (1st floor - directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote Presentation: Super Coffee's Digital Marketing Blend in an Omnichannel World
Super Coffee is one of the top five ready-to-serve coffees in the country. Launching in 2015, they quickly soared to a $400 million company. With sales now in over 70,000 stores and ecommerce, the disruptor brand needed to change-up their digital marketing efforts in order to support their growth. Super Coffee’s co-founder and chief brand officer, Jimmy Dicicco and CEO, Tyler Ricks, will discuss how their digital strategy evolved. They’ll also share how they’re balancing growth with profitability, measuring ROI, and their bold shift away from Meta…that paid off!
KeynoteS
Jimmy DeCicco, Co-founder, Chief Brand Officer, Super Coffee 
Tyler Ricks, Chief Executive Officer, Super Coffee 
10:15 AM Mountain
12:15 PM ET
Sponsor Spotlight & Coffee Break
10:45 AM Mountain
12:45 PM ET
Presentation: Winning at Retail Media: Leveraging Retail Media in Today’s Unique Economy
Hear from Morgan Chemij, the Global Senior Director of Marketplaces at HP, as he brings you up to speed on key topics around retail media and shopper marketing. In today’s economy where budgets are shifting from other media forms into retail / shopper marketing, it’s more important than ever your brand and marketing team have a firm grasp on it. Learn about the growth of retail media as a marketing vehicle, who the players in the space are (Amazon, Walmart Connect, Target Roundel, Instacart and others,) where to place your bets, what types of activations are likely to yield the most success and HP’s approach / learnings along their Retail Media journey.
Presenter
Morgan Chemij, Global Marketplace Strategy & Execution, HP 
11:10 AM Mountain
1:10 PM ET
Panel Debate: Automation - Friend or Foe?
The industry has seen significant development of ad products, especially with Google, on utilizing more automation when it comes to creating, launching, and optimizing paid media campaigns. This shift has taken away more control from marketers. Should we really trust Google/Twitter algorithms to serve the “best” content and to make the right choices with campaign optimization? What's the right balance of automation and marketer control? Hear what these marketers have to say in this “debate-style” panel discussion.
Moderator
Annie Stickney, VP OmniChannel Analytics - Head of Search Analytics, JP Morgan Chase 
PanelistS
Michael Aburas, Director of Digital Marketing, Icon Parking 
Brett Geeser, Head of Paid Search, Cross Media 
Jonathan Kagan, Search & Media Strategy, Amsive 
11:35 AM Mountain
1:35 PM ET
Presentation: Peak Behind the Curtain – Driving Organizational Change During Uncertainty
With still so much uncertainty looming, marketers need to be nimble and agile if they expect to keep up with today’s consumers’ changing needs. The Clorox Company's head of D2C, Vivian Chang, will discuss what the iconic CPG brand is doing to build a more flexible organization, deliver value beyond revenue and create effective change management, all while balancing a long term vs short term mentality.
Presenter
Vivian Chang, VP Growth, Clorox DTC, The Clorox Company 
11:55 AM Mountain
1:55 PM ET
Roundtable: Building & Measuring Marketing Campaigns Incrementally
How other marketers are measuring incrementality in their own businesses.
Featuring
Adam Klein, Sr. Director of E-Commerce, Capital Brands (Nutribullet) 
11:55 AM Mountain
1:55 PM ET
Roundtable: Automation: Friend or Foe?
Should we really trust Google/Twitter algorithms to serve the “best” content? Or are we being overly targeted with “personalized” content that inherently voids out “free speech” or non-biased opinions, which does not give the user the ability to decide what they want to see or believe. Marketers debate the pros and cons of digital automation.
Featuring
Brett Geeser, Head of Paid Search, Cross Media 
11:55 AM Mountain
1:55 PM ET
Roundtable: Retail Media Networks: Do They Make Sense for Your CPG Brand
Breaking down the digital marketing trend. The pros, the cons and how it still needs to evolve.
Featuring
Alexandra Brasco, Sr. Manager, Staples Media Network, Staples 
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Snowmobiling at Red Pine Canyon
Skiing at the Deer Valley Resort - 1pm
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
6:30 PM Mountain
8:30 PM ET
Cocktail Party Elk Room (down hill behind Steins Lodge)
7:30 PM Mountain
9:30 PM ET
Dinner Sliver Lake Lodge (downhill behind Steins Lodge)

Friday, 12/16

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom Foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Olympic Ballroom (1st floor - directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Stein Ballroom Foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Notes from Emcee
MC
Barbie Romero, Director, Event Programming, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote Presentation: The Future of Traffic Generation - Why Branding & SEO Matter in a High CAC Environment
In a challenging CAC environment, high expectations to drive traffic and sales persist for brands and retailers. Traditional branding and SEO become critical foundations to support and augment performance marketing efforts. Amy Madonia, executive director of global ecommerce at The Estée Lauder Companies, will share how the #1 global makeup brand manages differentiation and storytelling online, and the future of demand generation in today's ever-evolving digital ecosystem.
Keynote
Amy Madonia, Executive Director, of Global Ecommerce, The Estée Lauder Companies 
10:10 AM Mountain
12:10 PM ET
Sponsor Spotlight & Coffee Break
10:40 AM Mountain
12:40 PM ET
Panel: Performance-Driven, Purpose-Driven, Personalized, Relevant…Did We Leave Anything Out?
Today's consumers expect it all! By now you’ve already adopted an omnichannel approach (or at least you should have,) but how are you optimizing your strategy? Are you seamlessly meeting consumers at all stages of their shopping journey while also identifying their needs? Is your messaging relevant and offering value? Are you leveraging tech innovations like the metaverse and NFT’s to personalize and connect? Hear how this panel of savvy marketers is integrating digital and traditional marketing with a data-driven and customer-centric approach.
Moderator
Barbie Romero, Director, Event Programming, MediaPost 
PanelistS
Lawrence Donaldson, VP Search, Harmelin Media 
Clayton McLaughlin, Principal, VICI86 Consulting 
Michelle Rainbow, VP, Media & Campaign Management, Response Media 
Dan Williams, CRO, 3 Day Blinds 
11:10 AM Mountain
1:10 PM ET
Case Study: Becoming Relevant via Cultural Moments
Like many brands today, H&R Block wanted to boost their perception with a younger audience. In 2021, there were changes to the NCAA’s Name, Image and Likeness (NIL) rules. Being able to earn income off of their NIL meant a big payday for college athletes, and with that, tax consequences. This gave the tax preparation company a real opportunity to connect with consumers through a cultural moment. Pierson Curtis, H&R’s director of growth marketing, will share how a culturally relevant, purpose-driven campaign helped them drive performance across paid, earned, and owned channels.
Presenter
Pierson Curtis, Director of Marketing Strategy, H&R Block 
11:30 AM Mountain
1:30 PM ET
Case Study: Affiliates & Partnerships: Where Brand and Lower Funnel Merge
Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only can teams play nice, but there's also an opportunity to create win-win strategies and tactics for everyone! As a lower funnel marketer at Big Island Coffee Roasters, where Partnerships have become her second word of the day (after 'coffee.....') Kristina shows how these channels have given her the ability to help out her Brand colleagues, and vice versa, with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
Presenter
Kristina Smith, Head of DTC, Big Island Coffee Roasters 
11:50 AM Mountain
1:50 PM ET
Roundtables: Broadening Your KPI Horizons
As cookies and mobile app IDs disappear, marketers need to adjust their measurement strategies with a broader set of metrics. Hear how creative and consumer actions are providing advertisers with valuable insights on what's driving the best results.
Featuring
Imran Hassan, VP of Global E-commerce & Marketplaces, Innovation Beverage Group 
11:50 AM Mountain
1:50 PM ET
Roundtable: Heading Into the Storm: How are Brands Navigating These Turbulent Times?
With inflation, continued supply chain issues, world conflicts and the threat of a recession, how are brands planning for 2023? Marketers discuss tactics for investing more strategically and smarter during these uncertain times.
Featuring
Clayton McLaughlin, Principal, VICI86 Consulting 
12:35 PM Mountain
2:35 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort - 1pm
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Scenic Snowshoe Tour at Deer Valley Resort - 2pm shuttle
Tubing at Woodward Park - 2:15pm shuttle
6:30 PM Mountain
8:30 PM ET
Cocktail Party 350 Main Brasserie, downtown Park City (shuttles leave at 6:15pm sharp)
7:30 PM Mountain
9:30 PM ET
Dinner 350 Main Brasserie, downtown Park City
9:00 PM Mountain
11:00 PM ET
After Party At the world-famous Spur Bar & Grill, downtown Park City
Shuttle service back to Steins provided at 9pm & 11:30pm (shuttles will be staged BEHIND the restaurant and Spur bar)

Saturday, 12/17

8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
9:15 AM Mountain
11:15 AM ET
Keynote Presentation: Integrating Video into your Search Strategy to Drive Customer Flow
Search engines have evolved to feature more video content, and make it more relevant for search strategy while driving customer flow. Michael McDougall, Reprise Digital’s s.v.p head of experience, will discuss how he and his team are measuring the impact of TV campaigns in search. He’ll share multi-market case examples and best practices, to help provide a clearer understanding of the data, measurement methodology, and practical application for optimizing content and media mix. He’ll also give us peek into what’s ahead with the potential of AI, ML & Data to shift the landscape away from the established players.
Keynote
Michael McDougall, SVP, US Head of Experience, Reprise Digital 
9:45 AM Mountain
11:45 AM ET
Case Study: Leveraging TikTok to Scale Your Social Media
Brydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies to help scale the effectiveness and performance of your social campaigns.
Presenter
Patrick Keller, CMO, Brydge Technologies 
10:05 AM Mountain
12:05 PM ET
Summit Ends

Venue

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.