Wednesday, 04/14
Thursday, 04/15
- MC
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
Pivot and Other Ways to Interact with Search Results - Brett Brewer
Next Generation Search Ads: Moving Beyond Keywords - Chi-Chao Chang View Presentation Slides
Searching from Within your Personal Context - Mark Watkins View Presentation Slides
Search, Social and Support for BTB Buyers - Ben Hanna View Presentation Slides
- PresenterS
- Brett Brewer, General Manager, Microsoft Live Labs
- Chi-Chao Chang, VP of Search Advertising Products, Yahoo
- Ben Hanna, VP, Marketing, Dex One Interactive / Business.com @b2bonlinemktg
- Mark Watkins, CEO & Co-founder, Goby @viking2917
Consumer Evolution in Media - Jeremy Crane View Presentation Slides
Searching through Apps: Moving from a Destination to a Utility - Matt Kain
Search beyond the Major Search Engines: Fragmentation of Functional Search - Graham Mudd View Presentation Slides
Usefulness and Meeting Prospect Expectations in Discovery - Adam Heimlich
The Zen of Searching: A User Experience Evangelist Speaks Out - Lance Loveday View Presentation Slides
- PresenterS
- Jeremy Crane, Managing Director, Search and Online Media, Compete, Inc @jeremycrane
- Adam Heimlich, SVP Programmatic, Managing Director of HX, Horizon Media
- Matt Kain, Chief Revenue Officer, The Search Agency
- Lance Loveday, CEO, Closed Loop Marketing @loveday
- Graham Mudd, Director, Advertising Measurement, Facebook
Lead Generation: Table Lead - Frank Lee
Brand Advertisers: Talbel Lead - Geoffrey Shenk
Search Engines/Portals/Resellers: Table Lead - Toby Trevarthan
Friday, 04/16
The Future of Advertising: A Look at the Wharton Project and New Research
- PresenterS
- Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. @gfulgoni
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
Online Transparency and Authenticity - Mike Moran View Presentation Slides
Creating and Harvesting Demand through Second and Third Tier Search - Allen Hammock
Search in a Competitive Context, Especially in Branded Scenarios - Lori Weiman View Presentation Slides
What if There Were No Google? - Chris Copeland
Marketing in the Moment - Rob Garner View Presentation Slides
Real-Time Search and Its Implications - Rick Egan
- PresenterS
- Rick Egan, Sr. Director of SEO and Social Media, The Search Agency @rickegan99
- Rob Garner, Director of Content Services, North America, iProspect @robgarner
- Allen Hammock, Director of Technical Sales, Looksmart
- Mike Moran, Chief Strategist, Converseon
- PresenterS
- Scott Brinker, President and CTO, ion interactive @chiefmartec
- Henry Hall, Group Search Director, MediaCom @djhenryhall
- Olivier Lemaignen, Director, Consumer Marketing, Invisalign
- Yvette Lui, Head of Agency Development, Facebook
- Joshua Palau, Chief Media and Activation Officer, PHD
- Jiri Vala Jr., Director of Search Marketing, JWT
Lead Generation: Table Lead - Olivier Lemaignen
Brand Advertisers: Table Lead - Joshua Palau
Search Engines/Portals/Resellers: Table Lead - Janel Landis
Saturday, 04/17
- MC
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
Using the Database of Intentions to Guide Your Marketing - Dave Tan View Presentation Slides
How They HAVE to Integrate in the Complete Digital Marketing Stack - Joshua Dreller
What if Targeting Consumers was No Longer Based on Demographic Modeling but Instead Based Upon Expressed Intent? - Katie Kluba View Presentation Slides
- PresenterS
- Joshua Dreller, VP, Media Technology & Analytics, Fuor Digital @bitbriefs
- Katie Kluba, Manager of Analytics and Predictive Insights, Outrider
- Craig Macdonald, Managing Director, Digital Lead for Communications and Media Practice, Accenture
Search and Display: Cross-Channel Influence on Conversions - Morgan Simonson View Presentation Slides
Search Marketing can No Longer Exist in an Online Vacuum - Matt Lawson View Presentation Slides
Attribution and Analytics: Making Sense of the Kitchen Sink - Adam Goldberg View Presentation Slides
The Unanswered Challenges of Attribution - Chris Knoch
- PresenterS
- Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
- Chris Knoch, VP Strategic Solutions, IgnitionOne @cknoch
- Morgan Simonson, SVP of North American Sales, Efficient Frontier @alchemistnyc
- Moderator
- Jennifer Milks, Project Manager, Center for Media Design, Ball State University @JennMilks