April 14 - 17, 2010
Captiva Island, Florida

Event Sponsors

Agenda

Wednesday, 04/14

6:00 PM
Welcome Reception Cocktail Party
Sunset Beach

Thursday, 04/15

7:30 AM
Registration Open
8:00 AM
Sponsor Breakfast Presentation
Open to all attendees
8:45 AM
Welcome and Opening Remarks
What’s New for this Summit: Introduction of Topics and Format.
MC
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
9:00 AM
Section One: The Core Technology - Presentations

Pivot and Other Ways to Interact with Search Results - Brett Brewer

Next Generation Search Ads: Moving Beyond Keywords - Chi-Chao Chang View Presentation Slides

Searching from Within your Personal Context - Mark Watkins View Presentation Slides

Search, Social and Support for BTB Buyers - Ben Hanna View Presentation Slides


PresenterS
Brett Brewer, General Manager, Microsoft Live Labs 
Chi-Chao Chang, VP of Search Advertising Products, Yahoo 
Ben Hanna, VP, Marketing, Dex One Interactive / Business.com 
Mark Watkins, CEO & Co-founder, Goby 
10:00 AM
Section One: The Core Technology - Q & A with the Presenters


10:30 AM
Section Two: The User Experience - Presentations

Consumer Evolution in Media - Jeremy Crane View Presentation Slides

Searching through Apps: Moving from a Destination to a Utility - Matt Kain

Search beyond the Major Search Engines: Fragmentation of Functional Search - Graham Mudd View Presentation Slides

Usefulness and Meeting Prospect Expectations in Discovery - Adam Heimlich

The Zen of Searching: A User Experience Evangelist Speaks Out - Lance Loveday View Presentation Slides

PresenterS
Jeremy Crane, Managing Director, Search and Online Media, Compete, Inc 
Adam Heimlich, SVP Programmatic, Managing Director of HX, Horizon Media 
Matt Kain, Chief Revenue Officer, The Search Agency 
Lance Loveday, CEO, Closed Loop Marketing 
Graham Mudd, Director, Advertising Measurement, Facebook 
11:30 AM
Section Two: The User Experience - Q & A with the Presenters
12:00 PM
Roundtables
Ecommerce: Table Lead - Lucinda Duncalfe Holt
Lead Generation: Table Lead - Frank Lee
Brand Advertisers: Talbel Lead - Geoffrey Shenk
Search Engines/Portals/Resellers: Table Lead - Toby Trevarthan
1:00 PM
Sponsor Luncheon Presentation
Open to all attendees
2:00 PM
Afternoon Activities
Catamaran Tour
Shotgun Golf Tournament, Captiva Island Golf Club
6:30 PM
Cocktail Reception
The Overlook at The Pointe Laguna Pool Complex
7:30 PM
Sunset Cruise
The Lady Chadwick, leaving from T-Dock, north end
8:30 PM
Dinner
King’s Crown Lawn
10:00 PM
After Party
The Harbourside Grill at South Seas Harbour & Marina
Sponsored by Anchor Intelligence

Friday, 04/16

7:30 AM
Registration Open
8:00 AM
Sponsor Breakfast Presentation
Open to all attendees
8:45 AM
Opening Remarks

The Future of Advertising: A Look at the Wharton Project and New Research
PresenterS
Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. 
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
9:00 AM
Section Three: Our Marketing Strategies - Presentations

Online Transparency and Authenticity - Mike Moran View Presentation Slides

Creating and Harvesting Demand through Second and Third Tier Search - Allen Hammock

Search in a Competitive Context, Especially in Branded Scenarios - Lori Weiman View Presentation Slides

What if There Were No Google? - Chris Copeland

Marketing in the Moment - Rob Garner View Presentation Slides

Real-Time Search and Its Implications - Rick Egan

PresenterS
Rick Egan, Sr. Director of SEO and Social Media, The Search Agency 
Rob Garner, Director of Content Services, North America, iProspect 
Allen Hammock, Director of Technical Sales, Looksmart 
Mike Moran, Chief Strategist, Converseon 
10:00 AM
Section Three: Our Marketing Strategies - Q & A with the Presenters
10:30 AM
Section Four: The Search Marketing Industry - Presentations
Evolution in the Search Industry: A Darwinian Approach - Jiri Vala

Mergers of Traditional and Digital Agencies, and The Results - Henry Hall

Everyone is Doing it Wrong: Why SEMs are a Dying Breed - Janel Landis Laravie View Presentation Slides

Rise of the Marketing Technologist - Scott Brinker View Presentation Slides

Search Everywhere: Search as the Hub of Online and Offline Activity - Joshua Palau View Presentation Slides

Journey to Scalability: The Hourglass Syndrome - Olivier Lemaignen View Presentation Slides

Why Search Marketers Have to Get Social - Yvette Lui View Presentation Slides

PresenterS
Scott Brinker, President and CTO, ion interactive 
Henry Hall, Group Search Director, MediaCom 
Olivier Lemaignen, Director, Consumer Marketing, Invisalign 
Yvette Lui, Head of Agency Development, Facebook 
Joshua Palau, VP, Digital Strategy and Platforms, Bayer Consumer Health 
Jiri Vala Jr., Director of Search Marketing, JWT 
11:30 AM
Section Four: The Search Marketing Industry - Q & A with the Presenters
12:00 PM
Roundtables
Ecommerce: Table Lead - Matt Lawson
Lead Generation: Table Lead - Olivier Lemaignen
Brand Advertisers: Table Lead - Joshua Palau
Search Engines/Portals/Resellers: Table Lead - Janel Landis

1:00 PM
Sponsor Luncheon Presentation
Open to all attendees
2:00 PM
Afternoon Activities
Captiva Island Shelling and Dolphin Cruise
Shotgun Golf Tournament, Dunes Resort
Tarpon Fishing Charter
7:30 PM
Cocktail Reception
The Quarterdeck at South Seas Harbour & Marina
Sponsored by Compete
8:30 PM
Dinner
The Quarterdeck at South Seas Harbour & Marina

Saturday, 04/17

8:30 AM
Registration Open and Continental Breakfast

8:45 AM
Opening Remarks

MC
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
9:00 AM
Section Five: The Data and the Tools - Presentations
Algorithmically-Managed Placement: On the Fly Keyword Discovery and Optimization - Craig MacDonald View Presentation Slides

Using the Database of Intentions to Guide Your Marketing - Dave Tan View Presentation Slides

How They HAVE to Integrate in the Complete Digital Marketing Stack - Joshua Dreller

What if Targeting Consumers was No Longer Based on Demographic Modeling but Instead Based Upon Expressed Intent? - Katie Kluba View Presentation Slides
PresenterS
Joshua Dreller, VP, Media Technology & Analytics, Fuor Digital 
Katie Kluba, Manager of Analytics and Predictive Insights, Outrider 
Craig Macdonald, Managing Director, Digital Lead for Communications and Media Practice, Accenture 
9:30 AM
Section FIve: The Data and the Tools - Q & A with the Presenters

9:45 AM
Section Six: A Cross Channel View - Presentations
The 2010 (and beyond) Cross-Channel Measurement Forecast - Roger Barnette

Search and Display: Cross-Channel Influence on Conversions - Morgan Simonson View Presentation Slides

Search Marketing can No Longer Exist in an Online Vacuum - Matt Lawson View Presentation Slides

Attribution and Analytics: Making Sense of the Kitchen Sink - Adam Goldberg View Presentation Slides

The Unanswered Challenges of Attribution - Chris Knoch

PresenterS
Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing 
Chris Knoch, VP Strategic Solutions, IgnitionOne 
Morgan Simonson, SVP of North American Sales, Efficient Frontier 
10:15 AM
Section Six: A Cross Channel View - Q & A with the Presenters

10:30 AM
Reinventing Search: Through the Eyes of Next Generation Consumers
Moderator
Jennifer Milks, Project Manager, Center for Media Design, Ball State University 
12:00 PM
Conference Wrap-up and Adjournment

Venue

South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924
Download a PDF of our ground transportation choices. The closest airport is RSW Southwest Florida International Airport. There will also be a Hertz rental on property which you can reach at 239-209-8031.

Escape to a tranquil tropical-island destination along the Florida Gulf Coast, where time abides by a softer tempo and nature remains truly unspoiled. Discover South Seas Island Resort – a serene village and wildlife sanctuary unto itself – marked by white-sand beaches, coastal waters that glisten with endless shades of blue, and boundless opportunity for family adventure.

Contact Us

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.