Wednesday, 05/06
6:00 PM
6:00 PM ET
Welcome Reception Cocktail Party
Sunset Beach
Thursday, 05/07
7:30 AM
7:30 AM ET
Registration open and Continental Breakfast available
7:45 AM
7:45 AM ET
Sponsored VIP Breakfast Presentation
Open to all attendees
Sponsored by Platform-A
Sponsored by Platform-A
8:45 AM
8:45 AM ET
Opening Remarks
- MC
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
9:00 AM
9:00 AM ET
Keynote: State of the Internet Economy - Search, Display and eCommerce
Gian will be presenting some recent data summarizing the current state of the Internet e-commerce, search and display advertising economies, followed by a review of the relative ability of online advertising vs TV advertising to lift offline sales in the CPG industry. Gian raises the question of what it will take to move Billions of CPG advertising dollars -- now spent on traditional media -- to the Internet.
- Keynote
- Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. @gfulgoni
9:30 AM
9:30 AM ET
Panel: Building Intense Brand Loyalty Online - Can Search Help?
- Moderator
- Bob Heyman, Senior Partner, Digital Automat and co-author of Digital Engagement
- PanelistS
- Darrin Shamo, Senior SEM Manager, Zappos.com
- Mike Valentine, SEO Director, Demand Media
10:15 AM
10:15 AM ET
Roundtables: Branding and Online
• Ecommerce/ Lead Gen -- Table Lead: Steve Jacoby, Managing Director, Converge Direct
• Brand Advertisers -- Table Lead: Joshua Palau, Vice President SEO, Razorfish
• Ad Supported Media/Portal -- Table Lead: Julie Greenhouse, VP of Product Sales, Platform A
11:00 AM
11:00 AM ET
Panel: Attribution - What’s New?
- PanelistS
- Ben Hanna, VP, Marketing, Dex One Interactive / Business.com @b2bonlinemktg
- Sissie Hsiao, Product Manager, Google
- Craig Macdonald, Managing Director, Digital Lead for Communications and Media Practice, Accenture
11:30 AM
11:30 AM ET
Roundtables: Attribution
• Ecommerce/ Lead Gen -- Table Lead: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
• Brand Advertisers -- Table Lead: Jeremy Crane, Director, Search and Online Media, Compete, Inc
• Ad Supported Media/Portal -- Table Lead: Craig Macdonald, VP, Marketing and Product Management, Covario
12:15 PM
12:15 PM ET
Search As We See It
Search Insiders’ view of the Future: Industry Trends, Challenges and things to keep an eye on.
- PanelistS
- Ron Belanger, VP, Global Agency Sales, Omniture
- Featuring
- David Berkowitz, Principal, Serial Marketer @dberkowitz
- PanelistS
- Brian Boland, Manager, Direct Response Solutions, Facebook
1:00 PM
1:00 PM ET
Sponsored Lunch & Learn Presentation
Open to all attendees
Sponsored by ClearSaleing
Sponsored by ClearSaleing
2:30 PM
2:30 PM ET
Afternoon Activities
Kayaking
Shotgun Golf Tournament, Captiva Island Golf Club
To register, please refer to the Summit Activities page.
Shotgun Golf Tournament, Captiva Island Golf Club
To register, please refer to the Summit Activities page.
6:30 PM
6:30 PM ET
Cocktail Reception
The Quarterdeck at South Seas Harbour & Marina
7:30 PM
7:30 PM ET
Sunset Cruise
Open to all attendees
Sponsored by Microsoft
Sponsored by Microsoft
8:30 PM
8:30 PM ET
Dinner
The Quarterdeck at South Seas Harbour & Marina
Friday, 05/08
8:00 AM
8:00 AM ET
Registration open and Continental Breakfast available
8:45 AM
8:45 AM ET
Keynote: Where we Are. Where we’re Going.
Jordan will discuss how commerce and advertising have fared in a challenging macro environment, with a focus on Google, Yahoo, eBay, and Amazon. He’ll look at growth standouts, discussing Twitter and its potential and re-examining Facebook and its progress. What can we expect in the year ahead for search, online advertising, and the Internet broadly?
- Keynote
- Jordan Rohan, Managing Director, Internet and Digital Media Research, Stifel Nicolaus
9:15 AM
9:15 AM ET
Keynote Conversation: Search in a Recession - Social Mirror or Marketing Channel?
- KeynoteS
- Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. @gfulgoni
- Moderator
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
- KeynoteS
- Jordan Rohan, Managing Director, Internet and Digital Media Research, Stifel Nicolaus
9:45 AM
9:45 AM ET
Panel: Beyond Search - Extending the SEM Skill Set to New Channels
- Moderator
- Art Muldoon, Accordant Media
- PanelistS
- Rob Griffin, Co-Founder, Rise-Alliance @telerob
- Max Kalehoff, Columnist, MediaPost @maxkalehoff
- Gary Milner, Director, Global Digital Marketing, Lenovo
10:30 AM
10:30 AM ET
Roundtables: Beyond Search
• Ecommerce/ Lead Gen -- Table Lead: Aaron Goldman, Managing Partner, Connectual
• Brand Advertisers -- Table Lead: Craig Danuloff, Founder & President, ClickEquations Inc.
• Ad Supported Media/Portal -- Table Lead: Matthew Greitzer, VP, Search Marketing, Razorfish
11:15 AM
11:15 AM ET
Clinic: After the Search Click - Live Eye Tracking, Usability and Suggestions for Testing
- Moderator
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
- PanelistS
- Scott Brinker, President and CTO, ion interactive @chiefmartec
- Lance Loveday, CEO, Closed Loop Marketing @loveday
12:00 PM
12:00 PM ET
Roundtables: Post Click Strategies and Clinics
• Ecommerce/ Lead Gen -- Table Lead: Lance Loveday, CEO, Closed Loop Marketing
• Brand Advertisers -- Table Lead: Rob Garner, Search Strategy Director, iCrossing
• Ad Supported Media/ Portal -- Table Lead: Frank Lee, VP, SEM, The Search Agency
• Brand Advertisers -- Table Lead: Rob Garner, Search Strategy Director, iCrossing
• Ad Supported Media/ Portal -- Table Lead: Frank Lee, VP, SEM, The Search Agency
12:45 PM
12:45 PM ET
Lunch
1:00 PM
1:00 PM ET
Luncheon Panel: RFP’s - Fundamentally Broken?
- PanelistS
- Tom Kuthy, VP, Strategic Partnerships, Resolution Media
- Olivier Lemaignen, Director, Consumer Marketing, Invisalign
2:00 PM
2:00 PM ET
Afternoon Activities
Captiva Island Shelling and Dolphin Cruise
Shotgun Golf Tournament, Dunes Resort
To register, please refer to the Summit Activities page.
Shotgun Golf Tournament, Dunes Resort
To register, please refer to the Summit Activities page.
7:30 PM
7:30 PM ET
Cocktail Reception
The Overlook at The Pointe Laguna Pool Complex
8:30 PM
8:30 PM ET
Dinner
King’s Crown Lawn
Saturday, 05/09
8:30 AM
8:30 AM ET
Registration open and Continental Breakfast available
9:00 AM
9:00 AM ET
How to Maximize Your Search Budget in a Down Economy
- Moderator
- Jenn Mathews, Director of Online Marketing, Winshuttle
- PanelistS
- Erik Engman, Manager, Search Marketing, Grainger.com
- Derek Fulford, Search Marketing Manager, The Weather Channel Interactive
- Maria Perez, Manager, Search Marketing, Travelzoo
9:45 AM
9:45 AM ET
Panel: SEO, Social and Other Cost Effective Strategies for In-House Marketers. How Can You Adapt?
- Moderator
- Jessica Bowman, In-house SEO Advocate & Strategist, SEOinhouse.com
- PanelistS
- Dan Perry, Director of SEO, Turner Broadcasting
- Craig Sauerwalt, Director of Internet Marketing, Sylvan Learning
10:30 AM
10:30 AM ET
Roundtables: What’s Working & What’s Not?
• B2B roundtable -- Table Lead: Jessica Bowman, Principal, SEMinhouse.com SEO Consulting
• Ecommerce/ Lead Gen -- Table Lead: Micah Nyatsambo, SEO Manager, Media Contacts
• Publishers roundtable -- Table Lead: Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit, inc.
• Social Networking sites roundtable -- Table Lead: Dan Perry, SEO Manager, Cars.com
• Ecommerce/ Lead Gen -- Table Lead: Micah Nyatsambo, SEO Manager, Media Contacts
• Publishers roundtable -- Table Lead: Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit, inc.
• Social Networking sites roundtable -- Table Lead: Dan Perry, SEO Manager, Cars.com
11:15 AM
11:15 AM ET
Panel: How Agencies and In-House Teams Can Work Together
- Moderator
- Erica Forrette, Sr. Manager, Digital Marketing, WSS Footwear
- PanelistS
- Jeremiah Andrick, Online Customer Acquisition Manager, Logitech
- Marshall Clark, Group Director, Search, Organic, Inc.
- Topher Kohan, SEO Coordinator, CNN.com
12:00 PM
12:00 PM ET
Conference Recap and Adjournment
- MC
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord