May 6 - 9, 2009
Florida

Event Sponsors

Agenda

Wednesday, 05/06

6:00 PM
Welcome Reception Cocktail Party
Sunset Beach

Thursday, 05/07

7:30 AM
Registration open and Continental Breakfast available
7:45 AM
Sponsored VIP Breakfast Presentation
Open to all attendees
Sponsored by Platform-A
8:45 AM
Opening Remarks
MC
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
9:00 AM
Keynote: State of the Internet Economy - Search, Display and eCommerce

Gian will be presenting some recent data summarizing the current state of the Internet e-commerce, search and display advertising economies, followed by a review of the relative ability of online advertising vs TV advertising to lift offline sales in the CPG industry. Gian raises the question of what it will take to move Billions of CPG advertising dollars -- now spent on traditional media -- to the Internet.

Keynote
Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. 
9:30 AM
Panel: Building Intense Brand Loyalty Online - Can Search Help?


Moderator
Bob Heyman, Senior Partner, Digital Automat and co-author of Digital Engagement 
PanelistS
Darrin Shamo, Senior SEM Manager, Zappos.com 
Mike Valentine, SEO Director, Demand Media 
10:15 AM
Roundtables: Branding and Online

• Ecommerce/ Lead Gen -- Table Lead: Steve Jacoby, Managing Director, Converge Direct
• Brand Advertisers -- Table Lead: Joshua Palau, Vice President SEO, Razorfish
• Ad Supported Media/Portal -- Table Lead: Julie Greenhouse, VP of Product Sales, Platform A

11:00 AM
Panel: Attribution - What’s New?
PanelistS
Ben Hanna, VP, Marketing, Dex One Interactive / Business.com 
Sissie Hsiao, Product Manager, Google 
Craig Macdonald, Managing Director, Digital Lead for Communications and Media Practice, Accenture 
11:30 AM
Roundtables: Attribution
• Ecommerce/ Lead Gen -- Table Lead: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
• Brand Advertisers -- Table Lead: Jeremy Crane, Director, Search and Online Media, Compete, Inc
• Ad Supported Media/Portal -- Table Lead: Craig Macdonald, VP, Marketing and Product Management, Covario
12:15 PM
Search As We See It
Search Insiders’ view of the Future: Industry Trends, Challenges and things to keep an eye on.
PanelistS
Ron Belanger, VP, Global Agency Sales, Omniture 
Featuring
David Berkowitz, Principal, Serial Marketer 
PanelistS
Brian Boland, Manager, Direct Response Solutions, Facebook 
1:00 PM
Sponsored Lunch & Learn Presentation
Open to all attendees
Sponsored by ClearSaleing
2:30 PM
Afternoon Activities
Kayaking
Shotgun Golf Tournament, Captiva Island Golf Club

To register, please refer to the Summit Activities page.
6:30 PM
Cocktail Reception
The Quarterdeck at South Seas Harbour & Marina
7:30 PM
Sunset Cruise
Open to all attendees
Sponsored by Microsoft
8:30 PM
Dinner
The Quarterdeck at South Seas Harbour & Marina

Friday, 05/08

8:00 AM
Registration open and Continental Breakfast available

8:45 AM
Keynote: Where we Are. Where we’re Going.
Jordan will discuss how commerce and advertising have fared in a challenging macro environment, with a focus on Google, Yahoo, eBay, and Amazon. He’ll look at growth standouts, discussing Twitter and its potential and re-examining Facebook and its progress. What can we expect in the year ahead for search, online advertising, and the Internet broadly?
Keynote
Jordan Rohan, Managing Director, Internet and Digital Media Research, Stifel Nicolaus 
9:15 AM
Keynote Conversation: Search in a Recession - Social Mirror or Marketing Channel?
KeynoteS
Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. 
Moderator
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
KeynoteS
Jordan Rohan, Managing Director, Internet and Digital Media Research, Stifel Nicolaus 
9:45 AM
Panel: Beyond Search - Extending the SEM Skill Set to New Channels
Moderator
Art Muldoon, Accordant Media 
PanelistS
Rob Griffin, Co-Founder, Rise-Alliance 
Max Kalehoff, Columnist, MediaPost 
Gary Milner, Director, Global Digital Marketing, Lenovo 
10:30 AM
Roundtables: Beyond Search
• Ecommerce/ Lead Gen -- Table Lead: Aaron Goldman, Managing Partner, Connectual
• Brand Advertisers -- Table Lead: Craig Danuloff, Founder & President, ClickEquations Inc.
• Ad Supported Media/Portal -- Table Lead: Matthew Greitzer, VP, Search Marketing, Razorfish
11:15 AM
Clinic: After the Search Click - Live Eye Tracking, Usability and Suggestions for Testing
Moderator
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 
PanelistS
Scott Brinker, President and CTO, ion interactive 
Lance Loveday, CEO, Closed Loop Marketing 
12:00 PM
Roundtables: Post Click Strategies and Clinics
• Ecommerce/ Lead Gen -- Table Lead: Lance Loveday, CEO, Closed Loop Marketing
• Brand Advertisers -- Table Lead: Rob Garner, Search Strategy Director, iCrossing
• Ad Supported Media/ Portal -- Table Lead: Frank Lee, VP, SEM, The Search Agency
12:45 PM
Lunch

1:00 PM
Luncheon Panel: RFP’s - Fundamentally Broken?

PanelistS
Tom Kuthy, VP, Strategic Partnerships, Resolution Media 
Olivier Lemaignen, Director, Consumer Marketing, Invisalign 
2:00 PM
Afternoon Activities
Captiva Island Shelling and Dolphin Cruise
Shotgun Golf Tournament, Dunes Resort

To register, please refer to the Summit Activities page.
7:30 PM
Cocktail Reception
The Overlook at The Pointe Laguna Pool Complex
8:30 PM
Dinner
King’s Crown Lawn

Saturday, 05/09

8:30 AM
Registration open and Continental Breakfast available

9:00 AM
How to Maximize Your Search Budget in a Down Economy

Moderator
Jenn Mathews, Director of Online Marketing, Winshuttle 
PanelistS
Erik Engman, Manager, Search Marketing, Grainger.com 
Derek Fulford, Search Marketing Manager, The Weather Channel Interactive 
Maria Perez, Manager, Search Marketing, Travelzoo 
9:45 AM
Panel: SEO, Social and Other Cost Effective Strategies for In-House Marketers. How Can You Adapt?
Moderator
Jessica Bowman, In-house SEO Advocate & Strategist, SEOinhouse.com 
PanelistS
Dan Perry, Director of SEO, Turner Broadcasting 
Craig Sauerwalt, Director of Internet Marketing, Sylvan Learning 
10:30 AM
Roundtables: What’s Working & What’s Not?
• B2B roundtable -- Table Lead: Jessica Bowman, Principal, SEMinhouse.com SEO Consulting
• Ecommerce/ Lead Gen -- Table Lead: Micah Nyatsambo, SEO Manager, Media Contacts
• Publishers roundtable -- Table Lead: Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit, inc.
• Social Networking sites roundtable -- Table Lead: Dan Perry, SEO Manager, Cars.com
11:15 AM
Panel: How Agencies and In-House Teams Can Work Together

Moderator
Erica Forrette, Sr. Manager, Digital Marketing, WSS Footwear 
PanelistS
Jeremiah Andrick, Online Customer Acquisition Manager, Logitech 
Marshall Clark, Group Director, Search, Organic, Inc. 
Topher Kohan, SEO Coordinator, CNN.com 
12:00 PM
Conference Recap and Adjournment

MC
Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting 

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.