May 18 - 21, 2022
Charleston, SC

Event Sponsors

Agenda

Wednesday, 05/18

6:30 PM ET
Welcome Cocktails Osprey Terrace
8:00 PM ET
Private VIP Dinner By invitation only

Thursday, 05/19

8:00 AM ET
Coffee Service Available Tides Foyer
8:15 AM ET
VIP 1:1 Meetings Tides Porch
9:00 AM ET
Breakfast Buffet Opens Tides Foyer
9:15 AM ET
Sponsor Breakfast Presentation Tides Ballroom
9:35 AM ET
Opening Remarks Tides Ballroom
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:45 AM ET
Keynote Presentation: Focus On Metrics That Matter Tides Ballroom
Marketers are under more pressure than ever to demonstrate impact to the bottom line and not just report marketing KPIs. Matt Anderson, Senior Director Consumer Marketing at ATI Physical Therapy will talk about how ATI overcame two distinct challenges: how to change the impact conversation within your organization and how ATI focused on metrics that matter to drive performance and impact of their paid search strategy.
Keynote
Matt Anderson, Senior Director Consumer Marketing, ATI Physical Therapy 
10:15 AM ET
Case Study: Live Long And Prosper: How a Niche Marketer Found Success With Trekkies and Others Tides Ballroom
While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!) VP of global e-commerce & marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He’ll also share his secret to having a highly user-friendly e-commerce site and how the company’s media diversification and upper funnel brand-building investments have paid off.
Interviewee
Imran Hassan, VP of Global E-commerce & Marketplaces, Eaglemoss 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
10:35 AM ET
Sponsor Spotlight and Coffee Break Tides Ballroom
11:00 AM ET
Panel: Great Expectations: Connecting with Consumers Post-Cookies Tides Ballroom
With the death of third-party cookies looming for some time now, marketers have been exploring alternative solutions for connecting with their audiences. Contextual targeting, partnerships, dynamic ads, first-party data and clean rooms are just a few options. How are brands evolving to build a loyal consumer base? How are they personalizing the search experience, and how will this change the way campaigns are measured and reported? Our panel of marketers share their insights.
Moderator
Jonathan Schwartz, Co-Founder & CEO, Bullseye Strategy 
PanelistS
Robbie Giles, Vice President, Performance Marketing & Data Partnerships, Fandango 
Clayton McLaughlin, Managing Director, Chicago, Labelium 
Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG 
11:30 AM ET
Case Study: Increase Revenue & Improve Efficiency With Google Smart Shopping
Instead of their standard search shopping campaigns, Tecovas digital team launched Google Smart Shopping on their product feed with huge success. Performance marketing manager, Paige Malloy, will share the implementation requirements for their testing; which resulted in greater efficiency, more revenue volume and better ROAS for the western boots and apparel retailer.
Presenter
Paige Malloy, Performance Marketing Manager, Tecovas 
11:50 AM ET
Roundtable: Leveraging Broad Match to Drive Incremental Search Traffic Tides Ballroom
Featuring
Brett Geeser, VP, Paid Media, Magnitude Media 
11:50 AM ET
Roundtable: Connecting with Consumers Post Cookies Tides Ballroom
Featuring
Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG 
12:30 PM ET
Sponsor Lunch Presentation Tides Ballroom
Eco-Kayak Tour
Golf at Wild Dunes Links course
Beach Games & Hang-out
6:30 PM ET
Cocktail Party Indigo Terrace
7:30 PM ET
Dinner Reception Indigo Ballroom

Friday, 05/20

8:00 AM ET
Coffee Service Available Tides Foyer
8:15 AM ET
VIP 1:1 Meetings Tides Porch
9:00 AM ET
Breakfast Buffet Opens Tides Foyer
9:35 AM ET
Welcome Back Tides Ballroom
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:45 AM ET
Keynote Fireside Chat: Reviving the CPG Brand.com Tides Ballroom
In the mid 2010’s, as e-commerce and the volume of content available online exploded, CPG advertisers were led to believe that “nobody wants to go to your website”. Today, with the importance of 1PD to marketers, brand websites are going through a renaissance. Sara Weitzel, Global Search Lead at Kimberly-Clark, will share how Kimberly-Clark is using the power of search to successfully unlock the hidden value of its brand websites.
Interviewee
Sara Weitzel, Global SEM/SEO Capability Leader, Kimberly-Clark Corporation 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
10:15 AM ET
Sponsor Spotlight and Coffee Break
10:45 AM ET
Panel: Driving Performance in 2022
After almost 2 years of upheaval and challenges, marketers have had to rework their playbooks. Data is limited, consumer expectations are higher than ever and their paths to purchase more complex. So how do you standout in this competitive omnichannel world? Hear how this panel of marketing experts are finding, reaching and engaging with people meaningful to their business?
Moderator
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
PanelistS
David DeCairano, Director, Paid Search, Havas Media 
Jason Schell, Associate Media Director, Search, Harmelin Media 
Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank 
11:20 AM ET
Case Study: Top-Line Growth in Today’s Crowded Video Landscape
Introducing a new brand can be daunting in today’s ever-expanding video landscape. Ocean Media’s svp, head of media, Jared Lake, talks strategy launching a brand campaign across multiple platforms, how consumers’ consumption behaviors and GRP informed the media mix and why certain channels didn’t make the cut.
Presenter
Jared Lake, SVP, Head of Media Investments, Ocean Media 
11:40 AM ET
Roundtable: Driving Performance in 2022
Featuring
Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank 
11:40 AM ET
Roundtable: Metrics that Matter: How Are You Measuring Success in 2022?
 
Featuring
Roland Osae-Oppong, North American Digital Marketing Lead - Consumer Products, HP 
12:45 PM ET
Sponsor Lunch Presentation
Charleston Brewery Tour
Palmetto Breeze Sailing Catamaran Cruise
7:00 PM ET
Cocktail Party Lawrence's Seafood Company - Shuttles leave at 6:45pm sharp
8:00 PM ET
Dinner Reception Lawrence's Seafood Company

Saturday, 05/21

8:30 AM ET
Coffee & Breakfast Buffet Opens Tides Foyer
9:30 AM ET
Keynote Presentation: Measuring the Multi-Channel Plan: HP's Multi-Touch Plan Tides Ballroom
When HP launched its Instant Ink subscription plan for printer refills, it needed a media plan targeted and measured impact across all online and offline channels, from search and display to OOB (out-of-box). Last touch attribution just wouldn't do. Roland Osae-Oppong, HP’s North America Digital Marketing Lead - Consumer Products, explores how the brand is now creating both data strategies and attribution models that account for the cumulative effect of all media and move the company towards true visibility into the multi-channel consumer conversion journey.
Keynote
Roland Osae-Oppong, North American Digital Marketing Lead - Consumer Products, HP 
10:00 AM ET
Case Study: Data-Driven Human Engagement: Fazoli's 360 Data Strategy Tides Ballroom
Through a combination of app and loyalty program usage, along with local events, Fazoli’s is crafting a data strategy that funnels local intelligence back to franchisees and managers, so they can interact with customers in more personalized ways. Erin Stevens, Senior Manager, Brand Marketing, at Fazoli's shares how cross-functional teams across the organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
Presenter
Erin Stevens, Senior Manager, Brand Marketing, Fazoli's 

Venue

Wild Dunes Island Resort
5757 Palm Blvd
Isle of Palms, South Carolina, 29451

A beach resort unlike any other, Wild Dunes offers a variety of hotels and vacation rentals with unique views, inspiring amenities and easy access to Isle of Palms beach. Wild Dunes Resort offers something for everyone: Award-winning golf and tennis to sparkling pools; delicious on-site dining to memorable outdoor adventures. Your quintessential beach escape awaits, at Charleston’s Island Resort.

Booking your Room
To secure a room for the Search & Performance Insider Summit you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here.

To book your discounted room at the Wild Dunes Resort, you may do so here: https://www.hyatt.com/shop/chsdb?checkinDate=2022-05-17&checkoutDate=2022-05-21&adults=1&kids=0&rooms=1&corp_id=g-x6yz

This discounted rate and our inventory block will EXPIRE Wednesday, May 4th, 2022!!

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).

Wild Dunes Island Resort, Charleston, SC

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.