Wednesday, 05/18
6:30 PM ET
Welcome Cocktails
Osprey Terrace
8:00 PM ET
Private VIP Dinner
By invitation only
Thursday, 05/19
8:00 AM ET
Coffee Service Available
Tides Foyer
8:15 AM ET
VIP 1:1 Meetings
Tides Porch
9:00 AM ET
Breakfast Buffet Opens
Tides Foyer
9:15 AM ET
Sponsor Breakfast Presentation
Tides Ballroom
9:35 AM ET
Opening Remarks
Tides Ballroom
- MC
- Lisa Singer, Deputy Editorial Director, Events, MediaPost @LisaMSinger
9:45 AM ET
Keynote Presentation: Focus On Metrics That Matter
Tides Ballroom
Marketers are under more pressure than ever to demonstrate impact to the bottom line and not just report marketing KPIs. Matt Anderson, Senior Director Consumer Marketing at ATI Physical Therapy will talk about how ATI overcame two distinct challenges: how to change the impact conversation within your organization and how ATI focused on metrics that matter to drive performance and impact of their paid search strategy.
- Keynote
- Matt Anderson, Senior Director Consumer Marketing, ATI Physical Therapy
10:15 AM ET
Case Study: Live Long And Prosper: How a Niche Marketer Found Success With Trekkies and Others
Tides Ballroom
While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!) VP of global e-commerce & marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He’ll also share his secret to having a highly user-friendly e-commerce site and how the company’s media diversification and upper funnel brand-building investments have paid off.
- Interviewee
- Imran Hassan, VP of Global E-commerce & Marketplaces, Eaglemoss
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
10:35 AM ET
Sponsor Spotlight and Coffee Break
Tides Ballroom
11:00 AM ET
Panel: Great Expectations: Connecting with Consumers Post-Cookies
Tides Ballroom
With the death of third-party cookies looming for some time now, marketers have been exploring alternative solutions for connecting with their audiences. Contextual targeting, partnerships, dynamic ads, first-party data and clean rooms are just a few options. How are brands evolving to build a loyal consumer base? How are they personalizing the search experience, and how will this change the way campaigns are measured and reported? Our panel of marketers share their insights.
- Moderator
- Jonathan Schwartz, Co-Founder & CEO, Bullseye Strategy @jsbullseyestrat
- PanelistS
- Robbie Giles, Vice President, Performance Marketing & Data Partnerships, Fandango
- Clayton McLaughlin, Managing Director, Chicago, Labelium @augiecrazy8
- Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG
11:30 AM ET
Case Study: Increase Revenue & Improve Efficiency With Google Smart Shopping
Instead of their standard search shopping campaigns, Tecovas digital team launched Google Smart Shopping on their product feed with huge success. Performance marketing manager, Paige Malloy, will share the implementation requirements for their testing; which resulted in greater efficiency, more revenue volume and better ROAS for the western boots and apparel retailer.
- Presenter
- Paige Malloy, Performance Marketing Manager, Tecovas
11:50 AM ET
Roundtable: Leveraging Broad Match to Drive Incremental Search Traffic
Tides Ballroom
- Featuring
- Brett Geeser, VP, Paid Media, Magnitude Media
11:50 AM ET
Roundtable: Connecting with Consumers Post Cookies
Tides Ballroom
- Featuring
- Diane Sidden, Manager, Marketing Analytics - Audience Strategy, KPMG
12:30 PM ET
Sponsor Lunch Presentation
Tides Ballroom
2:00 PM ET
Eco-Kayak Tour
Golf at Wild Dunes Links course
Beach Games & Hang-out
6:30 PM ET
Cocktail Party
Indigo Terrace
7:30 PM ET
Dinner Reception
Indigo Ballroom
Friday, 05/20
8:00 AM ET
Coffee Service Available
Tides Foyer
8:15 AM ET
VIP 1:1 Meetings
Tides Porch
9:00 AM ET
Breakfast Buffet Opens
Tides Foyer
9:35 AM ET
Welcome Back
Tides Ballroom
- MC
- Lisa Singer, Deputy Editorial Director, Events, MediaPost @LisaMSinger
9:45 AM ET
Keynote Fireside Chat: Reviving the CPG Brand.com
Tides Ballroom
In the mid 2010’s, as e-commerce and the volume of content available online exploded, CPG advertisers were led to believe that “nobody wants to go to your website”. Today, with the importance of 1PD to marketers, brand websites are going through a renaissance. Sara Weitzel, Global Search Lead at Kimberly-Clark, will share how Kimberly-Clark is using the power of search to successfully unlock the hidden value of its brand websites.
- Interviewee
- Sara Weitzel, Global SEM/SEO Capability Leader, Kimberly-Clark Corporation
- Interviewer
- Lisa Singer, Deputy Editorial Director, Events, MediaPost @LisaMSinger
10:15 AM ET
Sponsor Spotlight and Coffee Break
10:45 AM ET
Panel: Driving Performance in 2022
After almost 2 years of upheaval and challenges, marketers have had to rework their playbooks. Data is limited, consumer expectations are higher than ever and their paths to purchase more complex. So how do you standout in this competitive omnichannel world? Hear how this panel of marketing experts are finding, reaching and engaging with people meaningful to their business?
- Moderator
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- PanelistS
- David DeCairano, Director, Paid Search, Havas Media
- Jason Schell, Associate Media Director, Search, Harmelin Media
- Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank @JennMartinTan
11:20 AM ET
Case Study: Top-Line Growth in Today’s Crowded Video Landscape
Introducing a new brand can be daunting in today’s ever-expanding video landscape. Ocean Media’s svp, head of media, Jared Lake, talks strategy launching a brand campaign across multiple platforms, how consumers’ consumption behaviors and GRP informed the media mix and why certain channels didn’t make the cut.
- Presenter
- Jared Lake, SVP, Head of Media Investments, Ocean Media
11:40 AM ET
Roundtable: Driving Performance in 2022
- Featuring
- Jennifer Tan, VP Marketing Campaigns & Strategy, First Republic Bank @JennMartinTan
11:40 AM ET
Roundtable: Metrics that Matter: How Are You Measuring Success in 2022?
- Featuring
- Roland Osae-Oppong, North American Digital Marketing Lead - Consumer Products, HP
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM ET
Charleston Brewery Tour
Palmetto Breeze Sailing Catamaran Cruise
7:00 PM ET
Cocktail Party
Lawrence's Seafood Company - Shuttles leave at 6:45pm sharp
8:00 PM ET
Dinner Reception
Lawrence's Seafood Company
Saturday, 05/21
8:30 AM ET
Coffee & Breakfast Buffet Opens
Tides Foyer
9:30 AM ET
Keynote Presentation: Measuring the Multi-Channel Plan: HP's Multi-Touch Plan
Tides Ballroom
When HP launched its Instant Ink subscription plan for printer refills, it needed a media plan targeted and measured impact across all online and offline channels, from search and display to OOB (out-of-box). Last touch attribution just wouldn't do. Roland Osae-Oppong, HP’s North America Digital Marketing Lead - Consumer Products, explores how the brand is now creating both data strategies and attribution models that account for the cumulative effect of all media and move the company towards true visibility into the multi-channel consumer conversion journey.
- Keynote
- Roland Osae-Oppong, North American Digital Marketing Lead - Consumer Products, HP
10:00 AM ET
Case Study: Data-Driven Human Engagement: Fazoli's 360 Data Strategy
Tides Ballroom
Through a combination of app and loyalty program usage, along with local events, Fazoli’s is crafting a data strategy that funnels local intelligence back to franchisees and managers, so they can interact with customers in more personalized ways. Erin Stevens, Senior Manager, Brand Marketing, at Fazoli's shares how cross-functional teams across the organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
- Presenter
- Erin Stevens, Senior Manager, Brand Marketing, Fazoli's
Wild Dunes Island Resort, Charleston, SC