May 1 - 4, 2024
Nashville, TN

The Future of Marketing Innovation & Transformation

Future-proofing your campaigns is no longer a nice to have, but a necessity and should be an ongoing business goal. How can brands take back control of their campaigns when search engines keep updating their SERPs and, as such, altering consumer behavior?

It’s time to shake things up! With more content in search results, fewer people will visit your site. As traffic drops, engaging each visitor is more important than ever. As a result, performance marketers need to look beyond clicks, and instead shift focus to engagement metrics like bounce rate and time on site. Personalization also continues to be a priority. Content must be relevant and informative for brands to not only create a deeper connection with their targeted audience, but also improve search engine rankings and website traffic.

It’s not enough to have relevant, personalized content unless you’re showing up where your customer wants you to be. Brands need to diversify their marketing strategies across multiple channels and test new opportunities as they arise.

2024’s cookie-less world and limited data makes this kind of personalization even more of a challenge. Brands that have been on the fence, now need to lean in to technology if they expect to keep up. Leveraging AI will enable marketers to collect extensive amounts of consumer data to provide deeper audience insights; including:

- Consumers’ behaviors, like browsing history and purchasing habits
- Predict future actions
- Identify which content is resonating with audiences the most
- Optimize creative performance with real-time data
- Cross-screen targeting


How can brands get ahead of these changes to gain trust with consumers and build first-party data? How can they optimize their performance marketing strategy and drive growth?

For 18 years, the MediaPost Search and Performance Summit has kept data driven marketers ahead of the next industry curve. As digital marketing continues to transform, this spring’s edition explores why a more personalized, omni-channel strategy is imperative in today’s consumer-centric, competitive marketplace.


Conference Content Programmers:

Lisa Singer, Senior Director, Event Programming, MediaPost


For complimentary Brand Marketer or buy-side Agency VIP pass
consideration, please contact Kevin Massa at massa@mediapost.com

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.




 

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search & other Performance marketing channels forward as a key components of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office areas; opportunities in morning to stay up-to-date at the office; Afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search & Performance marketing initiatives with new solutions learned and partnerships gained

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Agenda

Wednesday, 05/01

6:30 PM Central
7:30 PM ET
Welcome Cocktails

Thursday, 05/02

9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote Presentation: Creating Conditions for Effectiveness- Building Spheres of Influence to Capture the “New Consumer” Behavior
Influencers, big data, ”fewer/bigger," 80/20, full-funnel, etc. What relic-rules are you using to create 360 programs for a consumer that has increasingly become more elusive to tried and true strategic techniques? The fact of the matter is that the human brain works faster than our data stacks and “predictive models” can anticipate. The consumer has different needs day-to-day, but at best we plan quarter to quarter. Nobles Crawford, Asst. Vice President of Consumer Activation for Couture at L’Oreal, will demystify, from his POV, some of the complexities of attracting the new purchase behaviors and solutions to create conditions to catch consumers whenever they decide to convert.
Keynote
Nobles Crawford, Assistant Vice President of Consumer Activation, Couture, L'Oreal 
10:15 AM Central
11:15 AM ET
Panel: Pull Instead of Push Marketing- Rethinking Today’s Search Strategy
With more content in search results, fewer people are clicking to a brand’s website. To combat this, marketers need to pull the customers in by diving deeper to fully understand what they need. Creating relevant and more personalized content on the channels consumers are frequenting is a must. And it’s time to think beyond your site and look to generate mentions elsewhere, like a blog, social media or review. Marketers can no longer just market to people who want an answer, but instead help them solve a problem or accomplish a task. Our panel of savvy marketers will break it all down for us.
Moderator
Alyson Scacciotti, Senior Paid Media Director, Jellyfish 
PanelistS
Erik Butler, Division Director of Marketing & Advertising, Universal Technical Institute 
Micheal Gumbert, Paid Media Specialist, Medtronic 
Ashley Sasnett, Sr. Director, Content Strategy, Equifax 
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Case Study
11:35 AM Central
12:35 PM ET
Case Study Q&A: Double Duty Targeting: Maximizing ROAS with a Single Campaign for Two Audiences
Limited budget? No problem! Learn how to leverage smart targeting to run a single campaign that effectively reaches two distinct audiences, driving strong Return On Ad Spend (ROAS) for each. We'll explore real-world strategies for using first-party data to personalize experiences for each target segment, utilizing A/B testing to optimize messaging and creatives. Discover how to stretch your marketing budget further while generating high-quality leads with this results-driven approach.
Interviewee
Bliss Wade, Digital Marketing Manager, Brookdale 
11:55 AM Central
12:55 PM ET
Roundtable: Deciphering Multi-Channel Attribution
Consumers rarely have a single path to purchase. They engage with brands on multiple channels, including social media, search engines and paid ads. So with customers interacting across various digital channels, how are marketers tracking their path to purchase? How do brands achieve more accurate attribution? Let's discuss
Featuring
Mike Lombard, Manager, Performance Media, LL Bean 
11:55 AM Central
12:55 PM ET
Roundtable: Optimizing Content for Your Website & Beyond
11:55 AM Central
12:55 PM ET
Roundtable: Audience Targeting in a Cookie-less World, the Sequel
Featuring
Bliss Wade, Digital Marketing Manager, Brookdale 
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Axe Throwing at Bad Axe
Historic Nashville City Walking Tour
Topgolf outing
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Friday, 05/03

9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Notes From the Emcee
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote Q&A: Mitsubishi's Customer-Centric Drive Down the Funnel
Interviewee
Kimberly Ito, VP, Marketing, Mitsubishi Motors North America 
Interviewer
Lisa Singer, Senior Director, Event Programming, MediaPost 
10:15 AM Central
11:15 AM ET
Case Study: Using Agile Principles to Improve Testing Strategies
While constant experiments can drive efficiencies and improve campaign performance, it can be a struggle to effectively get tests off the ground. The Deposits Marketing team at Discover Financial Services has leveraged Agile methodologies to increase speed to market, improve communication, and drive more valuable results across all digital channels. Abby Wolf, Sr. Manager of Digital Marketing at Discover will walk you through how the team stood up an entirely new process for testing, learning, and communicating results.
Presenter
Abby Wolf, Senior Manager, Digital Marketing, Discover Financial Services 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:05 AM Central
12:05 PM ET
Panel: Will AI Kill SEO and Search?
How are brands leveraging AI today? It enables marketers to streamline productivity and optimize campaigns faster and more efficiently, but are they effective? Can AI curate and solve consumers' problems? AI can provide answers, but can it interpret what the the consumer's intent? What's the right balance of automation and human control? This panel of marketers will discuss.
Moderator
Cory Treffiletti, Contributing Writer, MediaPost 
PanelistS
Rich Bosler, Director Paid Search, Harmelin Media 
Brett Geeser, Head of Paid Search & Ecommerce, CROSSMEDIA USA 
Ryan Jones, Senior Vice President, SEO, Razorfish 
11:35 AM Central
12:35 PM ET
Case Study: Gen Z & Hyper-Personalized Targeting
11:55 AM Central
12:55 PM ET
Roundtable: AI vs Human Touch
11:55 AM Central
12:55 PM ET
Roundtable: Testing Google PMax for Incrementality
Featuring
Amy McClain-Ponder, Group Director, Performance Media, Beeby Clark + Meyler 
2:00 PM Central
3:00 PM ET
Brewery Tour
Skyline Kayak Tour on the Cumberland River
Tour of Jack White's Third Man Records Studio
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Saturday, 05/04

9:00 AM Central
10:00 AM ET
Keynote
9:30 AM Central
10:30 AM ET
Case Study: Micro-Influencers & Social Search
9:50 AM Central
10:50 AM ET
Panel: Search on Consumer's Terms
Consumers expect brands to show up where they search for products. TikTok, Instagram, Amazon, chatbots, and now search engines using AI are the various places consumers search for and interact with brands. How are brands meeting them half-way? What digital platforms/channels are most used by these consumers to search for new products, and does it vary by generation? This panel will talk about the various ways brands can meet their demanding consumers.
Moderator
Cory Treffiletti, Contributing Writer, MediaPost 
PanelistS
Amy McClain-Ponder, Group Director, Performance Media, Beeby Clark + Meyler 
Aaron Moskowitz, Director of SEO, Golden Hippo 
Ryan Schuster, Associate Director, Paid Search, Exverus Media 
10:20 AM Central
11:20 AM ET
Summit Concludes

Featured Speakers

Rich Bosler

Harmelin Media
Director Paid Search

Erik Butler

Universal Technical Institute
Division Director of Marketing & Advertising

Nobles Crawford

L'Oreal
Assistant Vice President of Consumer Activation, Couture

Brett Geeser

CROSSMEDIA USA
Head of Paid Search & Ecommerce

Micheal Gumbert

Medtronic
Paid Media Specialist

Kimberly Ito

Mitsubishi Motors North America
VP, Marketing

Ryan Jones

Razorfish
Senior Vice President, SEO

Mike Lombard

LL Bean
Manager, Performance Media

Amy McClain-Ponder

Beeby Clark + Meyler
Group Director, Performance Media

Aaron Moskowitz

Golden Hippo
Director of SEO

Ashley Sasnett

Equifax
Sr. Director, Content Strategy

Alyson Scacciotti

Jellyfish
Senior Paid Media Director

Ryan Schuster

Exverus Media
Associate Director, Paid Search

Bliss Wade

Brookdale
Digital Marketing Manager

Abby Wolf

Discover Financial Services
Senior Manager, Digital Marketing

Lisa Singer

MediaPost
Senior Director, Event Programming

Cory Treffiletti

MediaPost
Contributing Writer

Activities

Thursday 2 p.m.

Axe Throwing at Bad Axe

Join fellow summit attendees at Bad Axe Throwing for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Bad Axe Throwing!

Thursday 2 p.m.

Historic Nashville City Walking Tour

Johnny Cash, Patsy Cline, Hank Williams, Dolly Parton, Keith Urban, Elvis Presley, Willie Nelson and Tom Ryman are just a few of the people who have made their mark on the historical city of Nashville. On this tour you'll learn about the people and places that helped make this town "Music City".  You won't want to miss this FUN and INFORMATIVE Tour!

Thursday 2 p.m.

Topgolf outing

Join fellow summit attendees at Topgolf for a fun afternoon! Originally conceived of as an alternative to driving ranges, Topgolf is an inclusive, high-tech golf game aimed at golfers of all skill levels. Whether you’re an aspiring golf pro or picking up a club for the first time, Topgolf is everyone’s game. There’s no pressure to have a good golf swing or score a lot of points. It’s all about everyone having fun.



Friday 2 p.m.

Brewery Tour

Enjoy great times with fellow Summiters on a tour of some of Nashville’s best breweries! Our first stop will be New Heights Brewing Company where we will kick off the day with a tour of their brewery and 4 beer samplings. After a short scenic ride through downtown Nashville, we will stop at Monday Night Brewing to taste one of their 24 craft beer options. Our final stop will be at Yee-Haw Brewing Co which offers a selection of craft beers and will have awesome live music!

Friday 2 p.m.

Skyline Kayak Tour on the Cumberland River

Paddle downtown around the Nashville skyline! Float along Shelby Park as you journey to downtown Cumberland Park on this guided paddle tour. Kayakers will paddle under three bridges and the iconic Nashville skyline. Be on the lookout for blue herons, turtles, and kingfishers. An incredible view of the Nashville skyline marks the finish line.

Friday 2 p.m.

Tour of Jack White's Third Man Records Studio

Third Man Records is an independent record label founded by Jack White in 2001 its first physical location—a combination of record store, performance venue, and headquarters for the label—in Nashville, Tennessee, in 2009.

The Nashville location serves as a record store, label offices and live venue. It includes The Blue Room (a live performance venue), a photo studio and darkroom, a storage facility for master recording tapes, and the label warehouse. The Blue Room is the only venue in the world to record live shows direct-to-acetate producing a vinyl master in real time.

What people are saying about this event

Venue

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...
Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.
 

Booking your Room at The Virgin Hotel

To secure a room for MediaPost's Search & Performance Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at The Virgin Hotel, go to:
https://virginhotels.com/nashville/reservations#/booking/step-2?arrive=5%2F01%2F2024&depart=5%2F04%2F2024&adults=1&group=2874481 

This discounted room block will EXPIRE on WEDNESDAY, 4/10/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

Virgin Hotel Nashville

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.