Captiva Island FL - April 28 - May 1, 2019

Event Sponsors

Agenda

Sunday, 04/28

6:30 PM

Monday, 04/29

Day 1 - Search in the Media Mix
8:00 AM
Registration & Breakfast
Captiva Ballroom
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Holistic Search: The Future is Silent
Unexpected algorithm updates, an always shifting search results page, and increasingly unreliable data from search engines. How do we keep our edge in an environment that is constantly changing and largely out of our control? The answer may have been in front of us the whole time. Let's discuss how we can plan for a future of search that is private, decentralized, and ultimately silent. 
Keynote
Rob Pavacic, SEO Lead, Verizon 
9:45 AM
Presentation: Evolving the Cross-Channel Strategy
As Avis Budget Group grew its cross channel plan with new social placements, changes to its display media, and increased messaging consistency, both its branded and generic search strategies also evolved. Mike Martyniuk explores how they optimized around this interdependence of search and other performance channels.
Presenter
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget 
10:00 AM
Panel: What's the Plan Now?: Search in the New Performance Plan

As more performance channels play into and out of paid search to drive consumers towards conversion, what does the performance media plan look like now? We ask our panel of cross channel media planners to map their customer journey across search and performance and share their best practices for search+performance media plans.

Moderator
Monika Doyle, Director of Digital Media, Chacka Marketing 
PanelistS
Kevin Cronin, Senior Manager, Search Marketing, Chewy 
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget 
Casey Nielsen, Sr. Paid Search Strategist, Progrexion 
11:15 AM
Presentation: Thrive Market Searches for Lifetime Value
Like many direct-to-consumer brands, the natural and healthy CPG online store Thrive Market used search as a keystone to building its ecommerce activity and its brand. Search Marketing Manager Killian Aubert explains how he is focusing increasingly on using lower funnel channels to increase customer lifetime value (LTV) place. At the same time DTCs like Thrive have to accommodate an online  environment where Amazon touches all aspects of search and sales. Let’s discuss.
Presenter
Killian Aubert, Senior Marketing Manager, Thrive Market 
11:45 AM
Presentation: Cross-Channel Attribution
With high-priced, high-consideration products like enterprise software and services, last-click attribution doesn’t even come close to giving a company like SAP an understanding of its media impact. We explore how the company built an attribution model that mapped multi-channel, cumulative impact in a long consideration cycle that gave the brand a much deeper understanding of which media leversto pull when and how.
Presenter
Crispin Sharidan, Vice President, Digital & Social Optimization, SAP 
12:00 PM
Roundtables

Search+Media Planning - Monika Doyle, Director of Digital Media, Chacka Marketing
Secrets of the DTC Gurus - Tony Orelli, Chief Client Officer, Chacka Marketing
Holistic Search
- Rob Pavacic, SEO Lead, Verizon

12:30 PM
Lunch
12:40 PM
Sponsor Luncheon Presentation
Cabana Pool Party
Tarpon Fishing
Golf - 9 hole Executive course at South Seas
5:30 PM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Aboard the famous Lady Chadwick
8:00 PM
Dinner ReceptionKings Crown Lawn
9:30 PM
After-PartyHarbourside Bar & Grill

Tuesday, 04/30

Day 2 - eShopper Marketing and the New Stack
8:30 AM
Registration & Breakfast
Captiva Ballroom
9:00 AM
Keynote: Retailers as Media and Data Providers
The trend of Retailers as Publishers continues to grow as new entrants and new capabilities come into the marketplace. How can marketers evaluate these opportunities in order to drive virtuous cycles of mutual benefit for their retailer partners, the shopper and their internal stakeholders? This presentation will dive into how Georgia-Pacific’s consumer business is navigating the trend, evaluating retail media opportunities on their total value and shifting internal roles to maximize the opportunity that retail media can provide.
Keynote
Mike Feldman, Retail Media – Team Lead, Georgia-Pacific 
9:30 AM
Presentation: Blending With Amazon
Vitamix has found a successful channel in Amazon, but it took some planning. From product description plans and A+ detail to taking part in Prime Day and Treasure Truck promotions, Joel Milani shows and tells how Vitamix is both selling blenders and building brand.
Presenter
Joel Milani, Copywriting Manager, Vitamix 
9:45 AM
Panel: Amazonification: Working With, In And Around An 800 Pound Gorilla

As the volume of initial product searches skyrocket on the Amazon platform, and its involvement in the performance ad ecosystem expands faster than all others, Amazon is the force to be reckoned with by everyone. So what is the "Amazon strategy?" We ask marketers working in and around this platform how they are leveraging and balancing the array of ecommerce, search and ad network channels Amazon offers. What media mixes are and aren't working here and in combination with teh rest of the search+performance plan?

Moderator
Kerry Curran, Managing Partner, Marketing Integration, Catalyst 
PanelistS
Dan DeLozier, Director, Search Strategy, Harmelin Media 
Joel Milani, Copywriting Manager, Vitamix 
10:15 AM
Coffee Break
10:45 AM
Case Study: Fifth Third Bank Cashes in on Checking Account Production
In order to capture new checking accounts, banks like Fifth Third need to get into the consideration set within a tight time frame around big life events and quick decision-making. As Nick Ferrugia shows, it takes a creative search approach to capture that in-market prospect but to do so while lowering acquisition costs, growing their present value, and improving ROI.
Presenter
Nick Ferrugia, Media Strategy and Execution, Fifth Third Bank 
11:15 AM
Panel: Searching For the Next Search+Performance Stack

As search marketing becomes more real-time and dynamically tied to other platforms, the vendors and the jargon come pouring in. How are brands and their agencies vetting the tech now - building systems that address current needs and anticipate future requirements for remaining competitive? We ask marketers to share the processes they are putting in place to search for and build the future-resistant tech stack and poke through the hype.

Moderator
Nina Lentini, Editor, Events and Research, MediaPost 
PanelistS
Jennifer Jackson, VP of Account Management, Empower 
Landon Perry, Paid Search Director, Green Line Digital 
11:45 AM
Roundtables

Managing Amazonifcation - Kerry Curran, Managing Partner, Marketing Integration, Catalyst
Search+Social - Landon Perry, Paid Search Director, GreenLine
Building the Better Tech Stack - Jennifer Jackson, VP of Account Management, Empower

12:40 PM
Sponsor Luncheon Presentation
1:00 PM
Lunch
Catamaran Charter Remote Island Hop
Golf at the private Sanctuary Course
Kayaking
6:30 PM
Cocktail PartyKings Crown Lawn
7:30 PM
Dinner ReceptionQuarterdeck at the Marina

Wednesday, 05/01

Day 3 - Protecting the Brand Experience
8:00 AM
Breakfast
8:45 AM
Keynote: The End Game to a Means

The Avengers guide to building a performance marketing program with the right mentality, team, tactics, and tools to survive any lead apocalypse. Take a dive into some real-world examples Homes.comleverages across multiple channels to build successful and ‘soon-to-be-successful’ performance marketing programs. This lively presentation will provide a framework for almost any business to avoid likely pitfalls, crushing disappointment, and Thanos’ wrath (though that last one isn’t guaranteed for at least half the attendees.)

Keynote
Grant Simmons, VP, Performance Marketing, Homes.com 
9:15 AM
Presentation: Blending Keyword Strategy With Lead-Gen in an E-Commerce environment
TE Connectivity has a multi-tiered approach to its search program, but it takes calibrating its brand, middle funnel and e-commerce efforts into an integrated whole. Peter Jobe explores how the company has aligned its keyword strategy to the buying journey and search demand curve and how bidding strategy is impacted by mapping conversion weighting to lead scoring. What does it take to balance the multiple demands of e-commerce revenue, pipeline revenue and brand?
Presenter
Peter Jobe, Digital & Product Marketing Manager, TE Connectivity 
9:45 AM
Presentation: Surviving and Thriving in a Post-Merger World
Mergers and acquisitions can be an effective way to accelerate growth and achieve scale that wasn’t previously possible. They can also create unique challenges and opportunities for a marketing organization. With their latest merger finalized in Q3 2018, learn how the SEI search team is navigating ambiguity, embracing change, and surviving in their post-merger world.
Presenter
Julia Berg, Strategic Education 
10:15 AM
Roundtables

Avoiding the Pitfalls of Performance - Grant Simmons, VP, Performance Marketing, Homes.com
Attribution - Crispin Sheridan, Vice President, Digital & Social Optimization, SAP;
Mike Grehan, CMO & Managing Director, Acronym

11:00 AM
Conference Concludes

Venue

South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924
Registered attendees of the Summit may book accommodations at South Seas Island Resort at a discounted group rate. To book within our room block at the discounted rate please call reservations at 1-888-295-4558 or use the following link: https://reservations.southseas.com/13121?groupID=2502138The last day to book at our group rate is Wednesday, APRIL 10, 2019.
Download a PDF of our ground transportation choices. The closest airport is RSW Southwest Florida International Airport. There will also be a Hertz rental on property which you can reach at 239-209-8031.

Escape to a tranquil tropical-island destination along the Florida Gulf Coast, where time abides by a softer tempo and nature remains truly unspoiled. Discover South Seas Island Resort – a serene village and wildlife sanctuary unto itself – marked by white-sand beaches, coastal waters that glisten with endless shades of blue, and boundless opportunity for family adventure.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.