Keynote Speakers

Jason WhiteDirector of SEO, Hertz9:00 AM April 27, 2017 Keynote: Mobile and the Competitive Edge

Jason White is Director of SEO at Hertz, Dollar and Thrifty, the largest global car rental company in the world. Remaining on the cutting edge of digital marketing means outpacing the technology driven changes happening in the consumer and business markets. With his finger on the pulse of a wide range of digital strategies, White leads driving change and incremental gains in a host of verticals. His work has been featured in numerous print, digital publications, podcasts and conferences. 

Patrick KelleherManager, Paid Search and Shopping Engines, LL Bean11:15 AM April 27, 2017 Presentation: How To Move PLAs In House

Patrick Kelleher joined L.L.Bean, Inc. in 2001, working his way through operational roles before landing in marketing in 2004.  With 13 years of traditional and digital marketing experience, Mr. Kelleher has assumed responsibility for online analytics, corporate sales forecasting, and catalog merchandising. 

In Mr. Kelleher’s current role, he is responsible for overseeing L.L.Bean’s Paid Search and Channel Feeds investment.   In 2015, Mr. Kelleher oversaw the transition from agency management to an in-house operation; hiring a team of digital experts and developing new processes to drive sales growth, improve investment efficiency and strengthen the alignment between pull marketing channels and product strategy.

Carly LondonDirector, Acquisition, Dollar Shave Club8:45 AM April 28, 2017 Q&A Keynote: Crossing Channels Complete The Story

Carly London is a Director of Acquisition at Dollar Shave Club, a grooming brand dedicated to helping men take better care of themselves by delivering high-quality personal care products at an affordable price.  With 6 years of marketing experience, Carly now heads up DSC’s paid social efforts.  In her spare time, she enjoys skiing, playing piano, and learning how to play golf.

Theresa DuerrDirector of Digital Marketing, Quill.com9:45 AM April 28, 2017 Presentation: An Intro To The Halo Effect

Theresa Duerr has held her position of Director, Digital Marketing at for three years now. Before this role she managed digital acquisition channels at OfficeMax, consulted on digital marketing for (US, UK, AU) and, managed US and EU affiliate partnerships for zanox, drove digital growth for and started her career in traditional advertising. Ah, the good ol’ days of fuzzy advertising measurement! Theresa was born and raised on the Southwest side of Chicago (Go White Sox) and currently lives in La Grange, IL with her husband Ed and three children. When she’s not dreaming of digital, she enjoys watching her sons play baseball, cooking and reading historical fiction. Although business travel has taken her around the US and Europe, she’d like to one day explore more of the globe for pleasure.

Regan BigelowSearch Engine Marketing Manager, Phe, Inc11:15 AM April 28, 2017 Presentation: Redefining Meaning and Measurement for Competitive Bidding

Regan Bigelow is the Senior Digital Marketing Manager with Adam & Eve, a leader in adult toys and products. She started her online marketing career in 2008 with A&E and enjoys working in a fun, never dull moment environment. Working in the adult industry presents plenty of challenges and demands creative thinking. Today’s session on Competitive Bidding is one example of “out of the box” ideas that will hopefully provide new areas of opportunity for other retailers. In her spare time Regan chases around her two young children, 2 cats, 4 chickens, 1 dog and 8 puppies. She is also a wine enthusiast which has come in handy with all the chaos.

Shruti KhatodSr. Search Marketing Manager, Macys.com8:30 AM April 29, 2017 Keynote: How Search Fits Into The Bigger Marketing Picture

Evan FishkinLead Developer, brettapproved9:15 AM April 29, 2017 Presentation: (Some) Futuristic Possibilities For Ways Consumers Will Interact With Your Web Site