Keynote Speakers

Alex EdlundDirector, Digital Customer Acquisition, Choice Hotels11:30 AM Dec. 14, 2018 Case Study

Alex Edlund currently oversees Digital Customer Acquisition with Choice Hotels, one of the largest hotel franchising companies in the world, where he is responsible for key performance marketing channels, Search, Metasearch and Affiliate marketing. Previously he worked at Marriott International as the Global Director of Search Marketing, managing search partnerships across all major continents. Prior to that he lived in Las Vegas for six years, building and leading in-house search marketing programs at Caesars Entertainment and