Beyond the Search Box: Customer Journeys and the Great Platform War

Most customer journeys begin and end with some form of Search. Nowadays, a staggering volume of data goes into “Pre-Search”, as marketers front-load first, second, and third-party data to get a better idea of prospective audiences before they’ve typed anything into the Search Box.

However, with disparate platforms and their walled gardens in mind, what happens between that first Search and last touchpoint along the journey—“Post Search”—comes down to how brands and their partners move prospects down the conversion funnel. 

For ecommerce marketers, especially, the end-game will always be sales, though the pathway to optimization will remain a moving target. With new, constantly-evolving tools for boosting conversions across every conceivable platform, marketers must develop strategies for navigating the morass—particularly as data-rich marketplaces and social networks steal traditional search mindshare.

While search engines, social networks and marketplace platforms battle over users, data, sales, and marketing dollars, brands must stay myopically focused on their customers, wherever they go. And while there may be more and better tools now than ever before, customer journey management is not necessarily getting any easier.

About Search Insider Summit:

The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle.  For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.  

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful.  Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons.  We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.  

The end result is a highly unique format that’s intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.  Join us for our 26th Search Insider Summit this December!

Reasons and Benefits of Attending

* Unparalleled access and knowledge sharing with the leading minds in the Industry

* Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies

* Noon Roundtables – open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.

* Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

* Cocktails and evening dinners bring the group together over casual conversations and delicious meals

* Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry

* Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties

* Congenial, relaxed experience. Attendees are working together to move the industry forward

* Enhance your Search initiatives with new solutions learned and partnerships gained

Attendee Reviews

"Search Insider Summit is the one event I look forward to every year.  Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail.”
Morgan Chemij, Director, North American Marketing,

"Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."
- Steve Gibson, VP Group Director, Canvas Worldwide

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people.  Hard to beat!"
- Satina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, Inc.

“The incredibly high bar in attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation at the Search Insider Summit.  I would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees.”
Vikram Somaya, GSVP, Global Data Officer & Ad Platforms, ESPN

"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit.  I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that.  A terrific, one-of-a-kind conference for search industry leaders to learn from one another."
- Bob Chandra, Sr. Product Manager, Search, World Wide Marketing, Amazon

"MediaPost's Search Insider Summit is a must-attend industry event. This search conference has all the right people discussing the key topics that matter.  Want to be a better online marketer?  This is where the industry veterans go - SIS doesn't waste precious time with introductory-level content. You get right into the nitty-gritty on the latest industry trends and challenges.  The Search Insider Summit is three days well-spent!"
- Laura DeGraff, Director, Digital Acquisition, Barclaycard