Sponsor Presentations

10:30 AM Sponsor Spotlight Presentation 

Kenshoo Sponsor Spotlight

Presentation description coming soon.


Presenter: Claudia Virgilio, GVP of Strategic Partnerships, Kenshoo 

Claudia Virgilio has more than 23 years of revenue-generating experience that includes expertise in SAAS and Technology with a focus on SEM, SEO, Social, eCommerce, Consulting and CRM/loyalty channels.

Claudia has been at Kenshoo for over 8 years initially headed up sales efforts with notable deals including Expedia, Hilton, Walmart, Shutterfly, HP, and more. She also led the Agency Team Globally and was been instrumental in developing Kenshoo agency solutions and partnerships. Currently she focuses on Global Strategic Partnerships including Amazon, Oath a Verizon Company, SAP, IBM and new emerging partnerships. Prior to Kenshoo, Claudia lead West Coast Sales for Performics/DoubleClick/Google/Publicis for 7 years, managing a team and instrumental in building the Western region, including accounts like HP, Patagonia, Norm Thompson, Safeway, Wells Fargo, Walmart, Disney, Countrywide, Adidas and more.  Claudia has also held sales positions at Xpedite, Netcentives, Creditland, and Naviant.

Claudia graduated from University of California, Irvine with a B.A. in Political Science and minor in Spanish.

1:00 PM Sponsor Luncheon Presentation 

Why it Pays to Start Attributing Conversions and Stop Counting Calls

Call tracking has been employed by search marketers for years, but its usefulness for campaign optimization has been limited by a lack of visibility into real call conversions – data that we demand from other digital channels. With recent advancements in machine learning, we can move past simply counting calls and now push real conversion data into search platforms to create closed-loop attribution. This session will cover advancements in predictive AI and how you can apply it to detect conversions and improve your search marketing results.


Presenter: Ian Dailey, Sr. Director, Product Marketing, Invoca 

Ian Dailey leads product marketing at Invoca, a cloud-based software company that enables digital marketers to optimize for one the most important steps in the customer journey: the phone call. In this role, Ian brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation, and attribute call outcomes back to campaigns. Prior to Invoca, Ian led product marketing for Rocket Fuel DSP — a pioneering buy-side programmatic platform — where he launched a number of ad products including cross-device optimization, hyperlocal targeting, and online-to-offline attribution. Ian holds an MBA from the University of Michigan and a bachelor’s degree from the University of Southern California.

8:15 AM Sponsor Breakfast Presentation 

Strala Sponsor Presentation

Presentation description coming soon.


Presenter: Mikel Chertudi, Co-Founder and CEO, Strala 

Mikel Chertudi is a passionate, customer-driven product and marketing executive.  Mikel has extensive experience in marketing measurement and creating consistent, unified experiences across channels and content.  Former to founding Strala, Mikel led global media and digital marketing for Adobe (and formerly Omniture) as well as America’s inside sales across Adobe’s three clouds – Experience, Creative, and Document.  His expertise is rooted in creating personalized customer experiences and running large-scale media programs.  Due to his experience in all facets of sales and marketing, he frequently speaks at industry conferences and has authored best-practice guides and research on a variety of subjects including demand creation, media strategy, personalization, attribution and measurement, among other topics.  Mikel and his wife, Nanette, live with their four children nestled in the Silicon Slopes of Utah’s thriving tech community.

10:30 AM Sponsor Spotlight Presentation 

Perform Media Sponsor Spotlight

Perform Media Search: driving performance with direct access, transparency, and unique optimization controls.


Presenter: Leo Polanowski, CEO, Perform Media 

Leo earned a degree in Biomedical Engineering from Harvard University. He has over 17 years of sales, product and executive management experience, most recently leading the Revenue Organization for the Americas at Yahoo.

We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, MSN, and others, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way tap into this incredible performance supply directly with full control and transparency on an industry leading platform.