AdMedia Sponsor Presentation

AdMedia is a premium, direct response digital PPC platform using 1st party data to efficiently and incrementally reach 200 million in-market audiences. Their distribution network extends beyond Google and Facebook using agile technology, assisted machine learning, and human analysis and oversight.

AdMedia controls over 1,000 Owned and Operated sites and has publisher access across multiple channels including explicit search, native, contextual, OTT and more. In this session learn how to effectively and efficiently grow digital marketing to reach customers throughout their shopping path to purchase.  


Presenter: Jeff Alderman, Executive Director of Sales & Partnerships, AdMedia

Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries including: retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 24 years Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices.

He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing pure Michigan treasures.



Presenter: Michael Aragon, VP of Ad Partnerships, AdMedia

Michael is a digital advertising leader with 15 years of ad tech sales, operational, and management experience. He is currently the VP of Sales and Partnerships at AdMedia. He has also worked as the West Coast Sales Director at adMarketplace, as well as working across SEM, Native and Programmatic solutions at Yahoo for over 12 years. He is currently the SEMPO Cities Los Angeles chair and is involved with Think LA and Network After Work. Michael is certified by the IAB as a Digital Media Sales Professional and possesses the passion and unwavering commitment to evangelize and promote the massive contributions that LA and Silicon Beach have made to the overarching digital landscape. He has spoken at the UCLA Anderson School of Management as well as other SEMPO events.

Redefining Search Marketing

Search marketing can no longer be inextricably linked with engines like Google. With over 60% of search queries coming from mobile devices, there are new, faster ways of connecting brands with customers. Join our session and learn how to by-pass the Google bidding war, shorten your customers’ journey, improve their experience, and ultimately, bring true performance to your brand’s advertising.

Presenter: Mat Drela, Managing Director, Zeropark

Mat Drela is the managing director of Zeropark. He’s been involved with the company since its inception, leading its growth from 0 to being recognized among Financial Times 1000: Europe's Fastest Growing Companies in 2017, 2018, and 2019.

Mat spent his entire professional career in the online marketing industry. He loves to see the effects of his work being translated into revenue, and rarely passes up an opportunity. He lives by the motto "it’s much better to try and fail, than not try at all."

Mat holds an MSc degree from the London School of Economics. When not in front of the computer, you’re most likely to find him waist-deep in a river, waving a fly fishing rod.

Guiding the C-Suite to the New Normal & How Big Brands Are Doing It: Volkswagen Case Study

Join Ashley in this session to hear how the C-Suite is leveraging the world's most powerful radar, delivering search intelligence to drive new strategic decisions. We'll close this session with Volkswagen and how they are already benefiting from the 'New Normal' and how your brand can be ready for the bounceback in H2.

Presenter: Ashley Fletcher, VP, Marketing, Adthena

As VP of Marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA.  Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.