AdMedia is a premium direct response digital PPC platform using 1st party data to efficiently and incrementally reach 230 million in-market audiences beyond Google and Facebook using agile technology with assisted machine learnings.
We have over 1,000 Owned and Operated sites and partner integrations across explicit search marketing, native search, contextual search, mobile advertising, and audience-based buying. In this session learn how to effectively and efficiently grow digital marketing to reach customers throughout their shopping path to purchase.
Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller and digital strategist experienced across many industries including: retail, eCommerce, financial services, payments, insurance, pharma, travel, QSR and B2B. Over the past 25 years Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation and business development practices.
He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the Pure Michigan treasures.
The Retail Paradigm: The Evolution of Consumer ShoppingCatalyst, in partnership with London Research, conducted a two-part study to understand shifts in consumer shopping and their impact for marketers. Our findings show that the pandemic ushered in a new, shorter customer journey and how everything is shoppable now that consumers are being driven by convenience and rapid-delivery services. According to GroupM research, global retail ecommerce will reach $5.4 trillion in 2022, and this will only continue to expand. We look at which changes are here to stay, how brands and platforms are evolving to meet these changes and shed light on ways marketers can adapt and deliver a coherent, consistent experience at every touchpoint to close the gaps between their brands and consumers.
Kelly Roberts is a Group Director at Catalyst Digital, part of GroupM, responsible for the strategic direction, vision, growth, and ecommerce performance of Catalyst’s Grocery/Retail clients.
As a seasoned professional with more than 20 years of advertising and marketing experience, Kelly has worked on the agency and brand sides of the business, across a variety of industries – from CPG to QSR to Retail and Alcoholic Beverages. With an Integrated Planning background, Kelly has focused the past several years of her career on Omnichannel Marketing, with a specific focus on eCommerce.
Mark Jones, Head of Sales at Perform Media, guides marketers through innovative tactics and best practices to engage and connect with consumers. Faced with unprecedented market changes, brands need to stand out from the crowd now more than ever. See how you can take advantage of incremental reach, lower costs, and precision targeting to reach the right audience at the right moment.