Thursday, December 7 -
9:15 AM MT
(11:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Jeff Alderman, SVP of Sales & Marketing, AdMedia
Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller and digital strategist experienced across many industries including: retail, eCommerce, financial services, payments, insurance, pharma, travel, QSR and B2B. Over the past 25 years Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation and business development practices.
He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the Pure Michigan treasures.
What's in Store for 2024:
Learn how shopping behaviors are changing across platforms and understand the impact of data rules on marketers and consumers. Explore the challenges faced by the industry, from concerns about effective ad targeting in a post-cookie era to the rise in Customer Acquisition Cost. Plus insights on leveraging first-party data, adopting cookieless IDs, and using advanced targeting to tackle these challenges.
What's in Store for 2024:
Learn how shopping behaviors are changing across platforms and understand the impact of data rules on marketers and consumers. Explore the challenges faced by the industry, from concerns about effective ad targeting in a post-cookie era to the rise in Customer Acquisition Cost. Plus insights on leveraging first-party data, adopting cookieless IDs, and using advanced targeting to tackle these challenges.
Thursday, December 7 -
10:15 AM MT
(12:15 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Meredith Flynn, Executive Director, Dstillery
Meredith Flynn is the Executive Director at Dstillery, where she leads agency partnerships – helping partners tap into AI-based custom audience solutions. She is at the leading edge of supporting clients in navigating the changing privacy landscape to adopt a new generation of targeting solutions that address brands’ evolving needs in a post-cookie world.
Flynn joined Dstillery in 2020, her previous work experience includes an AdTech start-up, iHeart Media, as well as 7 years at Paramount (formerly Viacom Media Networks), where she held leadership roles in digital sales, social partnerships, and innovation.
Unlocking the Power of Dstillery's Custom Search Lookalike Audiences:
Join Dstillery’s Executive Director, Meredith Flynn, for a 10-minute deep dive into the cutting-edge, patented technology powering Dstillery’s custom audience solutions. Cultivate a comprehensive understanding of how you can target your audiences without IDs, while achieving both reach and scale. In the ever-evolving digital landscape, you won’t want to miss this opportunity to learn how to prepare for advertising without cookies and enhance your search techniques.
Flynn joined Dstillery in 2020, her previous work experience includes an AdTech start-up, iHeart Media, as well as 7 years at Paramount (formerly Viacom Media Networks), where she held leadership roles in digital sales, social partnerships, and innovation.
Unlocking the Power of Dstillery's Custom Search Lookalike Audiences:
Join Dstillery’s Executive Director, Meredith Flynn, for a 10-minute deep dive into the cutting-edge, patented technology powering Dstillery’s custom audience solutions. Cultivate a comprehensive understanding of how you can target your audiences without IDs, while achieving both reach and scale. In the ever-evolving digital landscape, you won’t want to miss this opportunity to learn how to prepare for advertising without cookies and enhance your search techniques.
Friday, December 8 -
9:15 AM MT
(11:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Peter Misek, Business Development Director, Zeropark
Peter Misek is a Business Development Director at Zeropark with 15+ years of experience in the digital advertising space. Having first operated in the domain monetization field, where he managed a portfolio of over a million domain names, Peter is now focused on leading a Business Development team at Zeropark (part of Commerce Media Tech, an ad tech solutions provider for effective online advertising. Here at the Search & Insider Performance Summit, Petr and the Zeropark team are looking to connect with brands and agencies interested in driving efficient sales and incremental performance with future-proof advertising solutions.
Turning Innovation into Strategy: How Zeropark Drove Growth During the 2023 Black Friday & Cyber Monday Weekend:
The industry keeps changing rapidly, following growing consumer expectations and the rise of the latest innovations. During our presentation, we want to discuss ways to reach your high-intent audiences holistically, tapping into the potential of commerce media and driving incremental revenue without additional processes and integrations.
Join Zeropark for a 10-minute data-driven session showcasing how commerce media solutions helped drive growth during one of the busiest seasons of the year, bringing our partners the benefits of working with the biggest affiliate networks and utilizing a multi-channel approach without adding any burden to their workload.
Turning Innovation into Strategy: How Zeropark Drove Growth During the 2023 Black Friday & Cyber Monday Weekend:
The industry keeps changing rapidly, following growing consumer expectations and the rise of the latest innovations. During our presentation, we want to discuss ways to reach your high-intent audiences holistically, tapping into the potential of commerce media and driving incremental revenue without additional processes and integrations.
Join Zeropark for a 10-minute data-driven session showcasing how commerce media solutions helped drive growth during one of the busiest seasons of the year, bringing our partners the benefits of working with the biggest affiliate networks and utilizing a multi-channel approach without adding any burden to their workload.
Friday, December 8 -
10:45 AM MT
(12:45 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Mark Jones, Head of Sales, Perform Media
Mark Jones is the Head of Sales at Perform Media, where he leads agency and direct client teams spanning verticals like health, pharma, CPG, finance and more. Before joining Perform Media, Mark accumulated over 20 years' experience in digital media sales and client services including his tenure as Senior Director of Agency Development at Yahoo.
AI-Powered Precision: Navigating Changes in Consumer Attention:
Significant shifts in consumer behavior, evolving privacy regulations, and declining analytics accuracy have rendered traditional "Performance Marketing" less effective. Adapt with Perform Media and reach incremental shoppers where they naturally engage—on the leading Comscore publishers. Join us to explore how Perform Media’s transformative, AI-driven contextual engine couples machine learning and human intent signals to reach the most engaged users - without reliance on cookies or other identifiers.
AI-Powered Precision: Navigating Changes in Consumer Attention:
Significant shifts in consumer behavior, evolving privacy regulations, and declining analytics accuracy have rendered traditional "Performance Marketing" less effective. Adapt with Perform Media and reach incremental shoppers where they naturally engage—on the leading Comscore publishers. Join us to explore how Perform Media’s transformative, AI-driven contextual engine couples machine learning and human intent signals to reach the most engaged users - without reliance on cookies or other identifiers.