Take Paid Search Performance to the Next Level with AI and Hybrid Optimization
Search advertising is complex. The average campaign has millions of keywords. Artificial Intelligence learns from available data and automatically makes the best possible decisions on bids and budget allocation for greater effectiveness and efficiency. Learn how Search Hybrid Optimization can take your performance to the next level for connected advertising experiences.
Presenter: Pete Kluge, Group Manager, Product Marketing, Adobe
As group manager, product marketing for the Adobe Advertising Cloud, Pete Kluge is focused on programmatic ad buying, search advertising and creative management and personalization. Prior to Adobe, Pete worked at Microsoft and Yahoo on display ad products and owned a direct marketing services and consulting business.
Perform Media Sponsor Spotlight
Perform Media Search: driving performance with direct access, transparency, and unique optimization controls.
Mark Jones, SVP, Agency Development, Perform Media
Mark Jones leads Agency Sales & Client Services out of Perform Media's NYC office. He has over 17 years of experience in digital media sales and client services, most recently as Senior Director of Agency Development at Yahoo.
Call Analytics: The Missing Piece To Your Paid Search Strategy
Mobile search drives billions of calls each year, but did you know that 65% of consumers would rather contact a business directly by phone than fill out a form? Getting real-time, closed-loop attribution for call conversions has been limited...until now. Typically search marketers are focused on optimizing spend for digital conversions all at the expense of potential revenue driven from calls. Attend this session to hear how today's leading brands are filling in the missing piece of the paid search strategy puzzle with call analytics.
Presenter: Crystal Anderson, Director of Customer Marketing, Invoca
As director of customer marketing for Invoca, Crystal Anderson focuses on creating and implementing a customer lifecycle communications program that delivers maximum value to the customer community, with the end goal of increasing customer satisfaction, renewals, and long-term growth.
Based in Denver, Crystal has 13+ years of B2B SaaS experience from previous marketing positions with LogicMonitor and Citrix.
Ogury Luncheon Presentation
Presentation description coming soon.
Presenter: Kevin Fitzgerald, Head of Insights, USA, Ogury
Kevin Fitzgerald is the Head of Insights, USA at Ogury. Since joining the team in October of 2017, Kevin has been tasked with leading the charge on embedding data-driven insights and strategy into all that Ogury does for its customers and potential clients. As the Head of Insights for the US, Kevin is responsible for bringing a voice to Ogury’s unique 1st party data. Prior to joining Ogury, Kevin spent 8+ years on the agency side of the business, leading communications planning and strategy efforts across top tier brands in the health, financial services, and entertainment categories.