Sponsor Presentations

8:15 AM Sponsor Breakfast Presentation 

The Future of Audiences and the Evolutions of Search

As the search landscape evolves, it’s critical to remain up to date on the latest feature developments. As the world of AI intertwines with Search, effectively targeting - the right customer at the right time with the right message on the right device - becomes possible with Audiences. If your search program isn’t evolving from Keywords to Audiences, you’re missing out. Learn more about Bing’s latest Audience targeting options, how we’re leveraging Microsoft’s vision and innovation to build new features, and check out some new experiences we’ve developed for advertisers to better engage with their customers.  

Presenter: Cady Condyles, Sr. Product Marketing Manager, Microsoft 

Cady Condyles is a Senior Product Marketing Manager at Microsoft, with a focus on Retail and Bing Shopping Campaigns. Cady has over decade of experience working in online advertising and search. Before joining Microsoft, she was managing search for Amazon’s worldwide retail business and spent several years as the Director of Marketing at Merkle|RKG.  She regularly speaks about search and retail at universities, webinar series, and industry events including the SMX conferences. Cady graduated from the Executive MBA program at the Foster School of Business at the University of Washington. Cady also attended the University of Virginia with degrees in Economics and Psychology.

Follow Cady on Twitter @CadyCondyles.

10:00 AM Coffee Break & Sponsor Spotlight 

Perform Media Sponsor Spotlight

Perform Media Search: driving performance with direct access, transparency, and unique optimization controls.


Presenter: Leo Polanowski, CEO, Perform Media 

Leo earned a degree in Biomedical Engineering from Harvard University. He has over 17 years of sales, product and executive management experience, most recently leading the Revenue Organization for the Americas at Yahoo.

We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, MSN, and others, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way tap into this incredible performance supply directly with full control and transparency on an industry leading platform.

1:10 PM Sponsor Luncheon Presentation 

How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid Search

With the ubiquity of mobile search and rise of voice interactions, it’s more important than ever to make calls a critical part of your paid search strategy. The latest advances in call intelligence and AI make it possible to get real-time, closed loop attribution and customer intent data from calls. Learn how Fortune 500 brands are leveraging this technology to optimize their bid strategy, lower acquisition costs, and drive more revenue from paid search. 


Presenter: Maria Bruno, Head of Product Marketing, Invoca 

10:30 AM Coffee Break & Sponsor Spotlight 

Kenshoo Sponsor Spotlight

Search advertising has evolved. It’s no longer just about bidding for position. New players such as Amazon and Pinterest are changing the landscape quickly. Search is now "Full Funnel” and there is more emphasis on marketers to leverage holistic audiences and visual creative strategies to stand out and create a premium experience for their prospective customers.


Presenter: Claudia Virgilio, GVP of Strategic Partnerships, Kenshoo 

Claudia Virgilio has more than 23 years of revenue-generating experience that includes expertise in SAAS and Technology with a focus on SEM, SEO, Social, eCommerce, Consulting and CRM/loyalty channels.

Claudia has been at Kenshoo for over 8 years initially headed up sales efforts with notable deals including Expedia, Hilton, Walmart, Shutterfly, HP, and more. She also led the Agency Team Globally and was been instrumental in developing Kenshoo agency solutions and partnerships. Currently she focuses on Global Strategic Partnerships including Amazon, Oath a Verizon Company, SAP, IBM and new emerging partnerships. Prior to Kenshoo, Claudia lead West Coast Sales for Performics/DoubleClick/Google/Publicis for 7 years, managing a team and instrumental in building the Western region, including accounts like HP, Patagonia, Norm Thompson, Safeway, Wells Fargo, Walmart, Disney, Countrywide, Adidas and more.  Claudia has also held sales positions at Xpedite, Netcentives, Creditland, and Naviant.

Claudia graduated from University of California, Irvine with a B.A. in Political Science and minor in Spanish.