Keynote Speakers

Jeff MeltonChief Analytics and Media Officer, MRY9:00 AM Aug. 21, 2014 Keynote: Not an Oxymoron: Planning Earned Media

Jeff Melton is Chief Distribution Officer at MRY. As Chief Distribution Officer at MRY, Jeff directs the strategic deployment of creative and technology, response forecasting, and measurement across MRY’s media and analytics departments. From the traditional to the bleeding edge – on and offline – Jeff is responsible for the integrated planning, optimization and attribution across earned, paid, owned, shared, and experiential media.

Working with clients such as Visa, Volvo, Coca-Cola and Microsoft, Jeff is helping to shift the way MRY’s clients plan, track, and model their marketing mix in order to embed their brands into culture.

Jeff is establishing new processes, methodologies and technologies for creating demand (e.g. Earned Media Planning), that allow for a more predictive and efficient path to success. At the same time winning awards for MRY’s work capturing that demand with industry leading community management, multi-signal search, and offline events.

Megan MeagherStrategy Director, Red Peak Youth10:15 AM Aug. 21, 2014 Presentation: Millenials, Marketing and Privacy

Megan is Strategy Director at Red Peak, a branding and design agency in New York, where she has worked on accounts such as Acer, Intel and American Express. She also heads up RPY, a division of Red Peak focused on branding to Millennials. Her research and white papers on this much talked about generation have been published in Forbes, Ad Age, Media Daily and The Internationalist.

Megan previously worked at TAXI Advertising & Design where she won planning awards for Blue Shield of California, New York Life and New Holland. She also worked at the largest, independent digital agency, Profero, as strategic lead on Lufthansa, Pepsi and Johnson’s Baby Canada.

Joe KlicsuSenior Manager/Digital Brand Communications, Energizer9:00 AM Aug. 22, 2014 Keynote: Measuring What Matters: Proving the Value of Social Media

As the senior manager of digital brand communications, Joe is responsible for working with all brands (Schick, Playtex, Banana Boat, etc.) within the Energizer Personal Care (EPC) portfolio to implement best practices and drive greater innovation across all aspects of the digital media ecosystem. Prior to joining EPC, Joe spent 6 years at digital marketing agency, Modem Media, as well as other client side roles at GE and Microsoft. He graduated from James Madison University in 1996 and lives in Connecticut with his wife and two daughters.

Jeff KosseffAssociate, Covington & Burling LLP11:00 AM Aug. 22, 2014 Presentation: Legal Questions that Every Social Media Marketer Should Ask

Jeff Kosseff is a media and technology lawyer in the Washington, D.C. office of Covington & Burling, LLP. He advises clients on a wide range of privacy and marketing legal issues. He clerked for Judge Milan D. Smith, Jr. of the U.S. Court of Appeals for the Ninth Circuit and Judge Leonie M. Brinkema of the U.S. District Court for the Eastern District of Virginia. Before becoming a lawyer, he was a journalist for The Oregonian and was a finalist for the Pulitzer Prize for national reporting.