Sunday, 10/22
6:30 PM Central
7:30 PM ET
Welcome Cocktails
8:30 PM Central
9:30 PM ET
Private VIP Dinner
Hall's Chop House (5 min walk from hotel - by invitation only)
Monday, 10/23
7:45 AM Central
8:45 AM ET
Coffee Service Available
Great Room foyer (2nd floor)
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Manor Room (2nd floor, across from General Session room)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Great Room foyer (2nd floor)
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Great Room
9:35 AM Central
10:35 AM ET
Opening Remarks
Great Room
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Central
10:45 AM ET
Keynote Interview
- Interviewee
- Jennifer Gardner, VP, Media Platforms, Verizon
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:15 AM Central
11:15 AM ET
Case Study: The Power of Authentic Talent Partnerships to Drive Brand and Business KPIs
Earlier this year Pvolve announced its partnership with Jennifer Aniston. Now 4 months in, the fitness brand's chief commercial & marketing officer, Karina Kogan, will share how the fledglingly brand broke through in a fiercely competive category. She'll reveal the impact the partnership has had on their business KPIs, as well as divulge their launch campaign performance highlights and learnings from a multitude of channels; including TV and digital advertising, PR, organic social, influencer, and more.
- Presenter
- Karina Kogan, Chief Marketing and Commercial Officer, Pvolve
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:05 AM Central
12:05 PM ET
Panel: TV Measurement in Today's Continually Changing, Fragmented, Data-Challenged Landscape
With so many TV & video options to choose from, and a new one seeming to pop-up weekly, the landscape for television measurement can be difficult to track. With fragmentation, limited data and decreased budgets thanks to continued inflation, marketers are having to reevaluate their media strategies. Where are they investing their video dollars? How are they adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touchpoints and attribution? Which video formats and messaging are driving the most success and, given data restrictions, what are they doing from an audience targeting perspective? Our panel of marketing gurus will break it all down for us.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Diana Bernstein, EVP Managing Director, Partnerships, Havas Media
- Micheal Gumbert, Paid Media Specialist, Medtronic
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson (Lexus)
11:35 AM Central
12:35 PM ET
Case Study: We Need More than TV Reach: How Sunglass Hut’s Video Investments Measure Up & Inform their Future
As data-driven video channels on bigger screens become more targeted and precisely measured, how can marketers better use them to drive foot traffic and measure impact? For Sunglass Hut, this has been an opportunity to bring their Linear TV/CTV/OTT buys away from spray and pray approaches to more performance-oriented attribution models using hard data to drive business decisions and optimize future video planning. Luxotica’s director of global media, Caroline Proto, will share their learnings.
- Presenter
- Caroline Proto, Director, Global Media, Luxottica
11:55 AM Central
12:55 PM ET
Roundtable: Optimizing Video Impact
How are the current available measurements helping you optimize and reach your goals? What’s missing?
- Featuring
- Diana Bernstein, EVP Managing Director, Partnerships, Havas Media
11:55 AM Central
12:55 PM ET
Roundtable: Data: Is It Worth It?
How are marketers reaching the mass audience in a highly fragmented world? Is the extra cost of layering in data worth it and when is it enough?
- Featuring
- James Crolley, Senior Director of Corporate Media, Cars.com
11:55 AM Central
12:55 PM ET
Roundtable: Influencers vs Creators' Economy
The transition from influencers to creators and what that means. Are brands open to a new channel of video content and integrations and how are they using them?
- Featuring
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson (Lexus)
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Topgolf
Axe Throwing at Bad Axe
Historic Nashville City Walking Tour
6:30 PM Central
7:30 PM ET
Cocktails
City Tap House (204 3rd Ave S, Nashville - shuttles depart Virgin Hotel at 6:15pm)
7:30 PM Central
8:30 PM ET
Dinner
City Tap House (204 3rd Ave S, Nashville)
Tuesday, 10/24
7:45 AM Central
8:45 AM ET
Coffee Service Available
Great Room foyer (2nd floor)
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Manor Room (2nd floor, across from General Session room)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Great Room foyer (2nd floor)
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Great Room
9:35 AM Central
10:35 AM ET
Notes from the Emcee
Great Room
9:45 AM Central
10:45 AM ET
Keynote Presentation: Bridging Authenticity and Action to Drive Brand Loyalty & Growth
How can marketers infuse brand heritage and authenticity into communications that drive long term loyalty and new customer growth? Tractor Supply's CMO, Kimberley Gardiner, will share how the 85 year old retailer has embedded its mission and values into its culture and content in ways that continue to build engagement and momentum with both customers and team members.
- Keynote
- Kimberley Gardiner, Senior Vice President, Chief Marketing Officer, Tractor Supply Company
10:15 AM Central
11:15 AM ET
Presentation: Hyundai Closes Culture Gaps with its Multicultural Campaign Work
Digitally the multicultural audience is terribly underserved. Erik Thomas, Hyundai's Director of Experiential and Multicultural, will share how Hyundai is seamlessly reaching these consumers across channels and, more importantly, doing it the right way with their "The Miles That Unite Us" campaign.
- Presenter
- Erik Thomas, Director, Experiential & Multicultural Marketing, Hyundai Motor America
10:40 AM Central
11:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM Central
12:10 PM ET
Panel: Is the Video Model Broken? Restoring Engagement & Overcoming Saturation
Is the video model broken? With video becoming so ubiquitous, frequency issues, and an increase in ad skipping or paying to bypass ads entirely, how are media buyers and planners meeting and countering these challenges? Is video advertising losing its effectiveness or do marketers just need to step up their game and think outside the box both tactically and creatively? What role does CTV and streaming play in your media mix? Our panel of savvy marketers break it all down and share their strategies for engaging with today’s video saturated viewers.
- PanelistS
- Dave Kersey, CMO, GSD&M @kersey
- Samantha Sackin, Senior Director of Communications, Organic Valley
11:40 AM Central
12:40 PM ET
Presentation: Driving Relevancy with Audience-First Media Approach
Consumers are unique, and a one-size-fits-all media approach just doesn’t work in today’s landscape. Melanie DiBiasio, Ocean Spray’s Director of Media & MarTech, will share Ocean Spray’s unique approach to connecting with consumers by segmenting and targeting the right audience, with the right message, on the right platform at the right time!
- Presenter
- Melanie DiBiasio, Director, Media & MarTech, Ocean Spray
12:00 PM Central
1:00 PM ET
Roundtable: The Power of a Social Only Strategy
- Featuring
- Dave Kersey, CMO, GSD&M @kersey
12:00 PM Central
1:00 PM ET
Roundtable: Strike Out!
What implications is the strike having on your budget allocations for linear and digital video in 2024?
- Featuring
- Michelle Roe, Video Channel Manager, Butler/Till
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Brewery Tour (shuttle at 1:45pm)
Tour of Third Man Records Studio (shuttle at 1:30pm)
Skyline Kayak Tour on the Cumberland River
6:30 PM Central
7:30 PM ET
Cocktails
7:30 PM Central
8:30 PM ET
Dinner
Wednesday, 10/25
8:30 AM Central
9:30 AM ET
Sponsor Breakfast Presentation
8:45 AM Central
9:45 AM ET
Keynote
9:15 AM Central
10:15 AM ET
Case Study: Video Everywhere, All at Once
Increased fragmentation in the social media and TV spaces is complicating video-first media strategies. To meet consumers across screens, a successfully integrated video plan requires sophisticated planning, optimization and measurement across linear, digital and social channels—not to mention video customization per channel. In this talk, Sarah Dooley Durant, Associate Director, Consumer Marketing at Alkermes, will offer key learnings from a recent cross-channel integrated video campaign, detailing how to create channel synergies and how to identify nodes of integration and amplification all backed by deep-rooted audience intelligence.
- Presenter
- Sarah Dooley Durant, Associate Dir Consumer Marketing, LYBALVI, Alkermes
9:35 AM Central
10:35 AM ET
Case Study:
- Presenter
- James Crolley, Senior Director of Corporate Media, Cars.com
10:05 AM Central
11:05 AM ET
Panel: Breaking Through the Clutter in Scrollable TV
Tiktok, Insta Reels, YouTube…what are the video strategies for engaging and grabbing attention in scrollable TV?
10:30 AM Central
11:30 AM ET
Conference Ends
Virgin Hotel Nashville