Scottsdale, Arizona - March 19 - 22, 2017

Event Sponsors

Agenda

Sunday, 03/19

6:00 PM

Monday, 03/20

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Understanding the Advanced Television Ecosystem
The ability to use data and technology to refine the way advertisers use television is very real and presents incredible benefits.  The challenge is we are faced with a very complex and fragmented ecosystem. Let’s discuss how to simplify the marketplace and a provide turnkey, hassle free solutions for advertisers.
Keynote
Michael Bologna, President, one2one Media 
9:45 AM
Panel: The ABCs of OTT
Over-the-top IP-driven TV is on a steep usage growth curve, to be sure. But after Netflix, Amazon and digital downloads eat up user attention, what really is left for marketers to address? Already fragmented across multiple set top boxes and countless channel icons, OTT represents an opportunity to bridge digital video and TV programs, but at what scale, with which audiences, with what measurability? We open the TV Insider Summit interrogating the value of these black shiny objects.
Moderator
Gloria Boron-Pembleton, Media Director, Gelia-Media 
PanelistS
Jim Keller, VP, East and Midwest, hulu 
Jim Lombard, Head of Business Development, Roku 
Tricia Wolfer, Director, National Broadcast, Empower MediaMarketing 
10:30 AM
Presentation: The On Demand Imperative
With video viewing steadily shifting toward on demand, a holistic strategy that includes OTT and other platforms will be critical to aligning with consumer behavior. This presentation will start with the new realities of video viewing and cite custom research and real campaign results to suggest winning strategies in this new world.
Presenter
Brian Hughes, Senior Vice President-Audience Intelligence & Strategy, MAGNA 
11:00 AM
Presentation: How to Evaluate a Programmatic TV Platform
Quigley-Simpson has been active in the Programmatic TV marketplace since early 2015 and has developed valuable experience and insight into the challenges and opportunities of this developing technology. Join the Q-S executives responsible for vetting and applying programmatic TV as they share the 8 critical criteria they require from any potential PTV partner. They will also take us through actual use cases from programmatic TV campaigns they have previously executed for their clients.
PresenterS
Michael Berg, Associate Director, Cross-Screen Engagement, Quigley-Simpson 
Carlos Ramirez, Group Director, Quigley-Simpson 
11:30 AM
Presentation: Smart TV Ads: The Next Network
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
Presenter
Tracey Scheppach, CEO/Founder, Matter More Media 
12:00 PM
Roundtables
Charting the OTT Terrain - Brian Hughes, SVP, Audience Intelligence & Strategy, MAGNA
Building the Advanced TV Stack - Jay Prasad, Chief Strategy & Business Officer, Videoamp
SmartTV Ads - Tracey Scheppach, CEO/Founder, Matters More Media
1:00 PM
Lunch
Major League Baseball Spring Training Game: Cubs vs Rockies
Horseback Riding
Hiking at Camelback Mountain
6:30 PM
Cocktail PartyNorth Garden
7:30 PM
Dinner ReceptionSonoran Terrace

Tuesday, 03/21

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Keynote: A Fireside Chat With Bank of America
Bank of America has been one of the first national brands to explore how programmatic approaches to TV buying can give the company more flexibility in buying on a local and hyper-targeted level. We discuss how a major national advertising buyer sees the emerging landscape and what it has discovered in its early scouting.
Interviewee
Kim Grant, SVP, Enterprise Media, Bank of America 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
9:15 AM
The Revolution Will Be Quantified: Lessons In Index-Based Buying
As linear TV Buyers vault beyond age and gender targeting, the waves of data that make this possible pour in from all sides. But what have we learned thus far about the value of these disparate sources in the TV context. How are planners and buyers checking for its reliability, accounting for additional costs, verifying performance? And is the additional cost of these data sets and analytics tools worth the incremental reach they add? And is the additional cost of these data sets and analytics tools worth the incremental reach they add?
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Andy Anderson, Media Planning & Buying Management, Aflac 
Aaron Radin, SVP of Portfolio, Partnerships, NBC Universal 
Eddie Wilders, SVP Research & Analytics, Lockard & Wechsler 
10:00 AM
Case Study in Addressable TV
Advancements in TV targeting have accelerated over the last decade. As set-top box technology continues to improve and potential addressable footprints expand, advertisers are beginning to apply advanced data targeting to traditional TV buys. We’ll walk through case studies showcasing both STB technology and cross-platform, TV-sync tactics. The advantages and pitfalls of the TV data revolution will also be discussed.
Presenter
Kay Wesolowski, VP Digital Media Director, Kelly Scott Madison 
10:30 AM
Case Study: Breaking Through The Noise
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
PresenterS
Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation 
Ben Zimmerman, President, Media Design Group 
11:00 AM
The Big Workaround: Good-Enough-For-Now Measurement
The friustration of trying to measure audience and impact is such a fragmented advanced TV space are familiar. But targeting and reporting still must get done. In lieu of standard metrics across platforms and even providers, how are buyers and planners working with good-enough workarounds to get a handle on the reach and effectiveness of these inventries? We ask several agencies to share their best pracices.
Moderator
Samantha Stecker, Director, Media Strategy & Innovation, Ocean Media 
PanelistS
Patrick Murphy, Media Director and LA Marketing Manager, Off Madison Ave 
Chris Peterson, Managing Partner, R2C Group 
11:30 AM
Presentation: Solving for Audience/Index-Based Buying: A National Retail Story
Audience-based media buying can be challenging and intimidating at first. You shoot for a target, but the data you use to get to that target can vary and the course you take to get there may be different. In this session, Michele Tollerr will share her approach to linear video programmatic campaigns. Find out how Empower launched the industry’s first-ever private marketplace campaign with a national footwear retailer, leveraging a 100 percent data-driven approach to national linear programmatic buying.
Presenter
Michele Toller, VP, Empower MediaMarketing, MediaPost's Media Agency of the Year 
12:00 PM
Roundtables
Index-Based TV Planning - Michele Toller, VP, Empower MediaMarketing
Working Around The Metrics Problem - Samantha Stecker, Director, Media Strategy & Innovation, Ocean Media
Multichannel Video - Ben Zimmerman, President, Media Design Group; Lindsay Hendricks, Senior Media Manager,   Positec Tool Corporation
1:00 PM
Lunch
Golf at Camelback - Ambiente Course
Desert Botanical Garden Tour
Pool Outing at the Resort
6:30 PM
Cocktail PartyMummy Mountain Side 2
7:30 PM
Dinner ReceptionMummy Mountain Side 2

Wednesday, 03/22

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
Presentation: After Campaign 2016, Can Consumer Advertisers Learn Anything From Political Campaigns?
Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
Presenter
Will Feltus, SVP, National Media 
9:15 AM
Solving for Addressable: Interim Solutions
The limitations of addressable TV are legion. How do you target at scale? Find available inventory across incompatible platforms and then reconcile the metrics? Integrate with existing digital video campaigns? Onboard the right data to make the targeting worthwhile? We ask practitioners to show us through their campaigns how they have been solving for this channel's known limitations.
Moderator
Noah Dyer, VP of Marketing Strategies, On-Advertising 
PanelistS
Natalie Bastian, General Manager, Marketing, DISH Media Sales 
Max Braun, Digital Strategist, VSA Partners 
Craig Schwarz, Associate Director - Broadcast Media, HavasEdge 
10:00 AM
Roundtables
Solving for Addressable - Noah Dyer, VP of Marketing Strategies, On-Advertising
The Lessons of Campaign 2016 - Will Feltus, SVP, National Media
11:00 AM
Conference Concludes

Venue

JW Marriott, Scottsdale, AZ
5402 East Lincoln Drive
Scottsdale, Arizona, 85253

The JW Marriott Scottsdale Camelback Inn Resort & Spa delivers the perfect blend of luxury and comfort for your Arizona visit. Perched on 125 acres of immaculately manicured grounds in the scenic Sonoran Desert, our hotel sets the tone for complete relaxation. Our spacious and well-appointed private casitas and suites boast pillowtop bedding, large flat-screen TVs and sleek bathrooms with luxury products. Some also offer mountain views. Take advantage of our resort's unparalleled services and facilities during your Scottsdale visit; we offer a full-service spa, exceptional on-site dining and a heated outdoor pool. Golf enthusiasts will be delighted with our resort's Camelback Golf Club, which showcases 36 championship holes. Plan an event in our expansive venue space, or visit some of Scottsdale's top attractions; Camelback Mountain and a host of exciting outdoor activities are right at your doorstep. The luxury getaway of a lifetime awaits you here at the JW Marriott Scottsdale Camelback Inn Resort & Spa.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.