Canoe Sponsor Spotlight Presentation
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
Presenter: Chris Pizzurro, SVP, Global Sales & Marketing, Canoe
Chris has over 33 years of experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. Prior to Canoe, he was a Principal at Leap Media Group, an advertising consultancy specializing in advanced TV advertising. Before Leap, Pizzurro spent 13 years at Turner Broadcasting advertising sales. He has received an Emmy® Award nomination, a Webby® Award nomination, as well as being a CableFAX Innovation Award recipient, an iTVt Leadership Award beneficiary, and a TVOT All-Star Award winner. Chris is named on four patents granted to Canoe and he also is a Board Advisor to both the eSports Ad Bureau and VuPulse.
Follow on Twitter @chrispizzurro
Facebook Watch: Building Connections Through Video
Every day, millions of people come to Facebook Watch to discover, watch and share videos. For people, Watch is where content, community, and conversation come together. For brands this presents an opportunity to build stronger online relationships with people. Businesses across industries are building their brands among hard to reach audiences, through Facebook’s In-stream video solutions. Stephanie Worthy, Facebook US Agency Video Activation Lead, explores the video content and experiences we’re investing in to build a thriving ecosystem and shares how advertisers are seeing success in this session.
Presenter: Stephanie Worthy, North America Agency Partner, Video Activation, Facebook
Stephanie Worthy has devoted her career to building brands and helping advertisers and their agencies evolve with the changing digital marketing landscape. She spent over 10 years on the agency side, working with world-class and passion brands, before joining Facebook in 2012. Now, as Video Activation Lead at Facebook, Stephanie is focused on building Facebook’s video ads program, an integral part of Watch.