Monday, 03/07
6:00 PM Central
7:00 PM ET
Welcome Cocktails
Alro Grey bar (main level of hotel)
7:30 PM Central
8:30 PM ET
Welcome BBQ Dinner Dinner at world famous Stubbs BBQ
ALL are invited! Shuttle leaves from LINE Hotel at 7:15pm CST
Tuesday, 03/08
8:00 AM Central
9:00 AM ET
Coffee Service Available
Onyx Ballroom Foyer
8:30 AM Central
9:30 AM ET
VIP 1:1 Meetings
Onyx ballroom - 2nd floor (by invitation - please refer to your inbox)
9:15 AM Central
10:15 AM ET
Breakfast Buffet Opens
Onyx Ballroom Foyer
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation
Onyx Ballroom
10:00 AM Central
11:00 AM ET
Opening Remarks - MediaPost Emcee
Onyx Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:05 AM Central
11:05 AM ET
Keynote Interview: Hyundai Expertly Covers Video from TV to Cinema to Longform
Onyx Ballroom
Hyundai Motor America launched a plethora of ambitious campaigns in 2021, many featuring different forms of video. The company undertook its “most ambitious campaign ever” for the all-new 2022 Tucson, which included partnerships with Disney and Marvel, helped educate consumers about electric vehicle attributes and tugged at heartstrings with help from Annie Leibovitz.
- Interviewee
- Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
10:35 AM Central
11:35 AM ET
Panel: Managing Today's Expanding Media Landscape
Onyx Ballroom
TV & video viewership is continuing to grow in 2022, with marketers reallocating more of their budget towards CTV and streaming. This spurt not only brought new opportunities, but fragmentation challenges as well. How are brands planning and optimizing across channels? How are they effectively managing reach and frequency, and how has this changed the way campaigns are measured? Our panel of marketers share their solutions and best practices.
- Moderator
- Kelly McAloon, Associate Media Director, Programmatic, Good Apple
- PanelistS
- Matthew Cirri, Senior Vice President, Publicis @mattcirri
- Samantha Lev, Senior Manager, Media Strategy and Planning, Walgreens
- Brandon Miller, Sr. Marketing Manager, Digital Media, Land O' Lakes, Inc.
11:05 AM Central
12:05 PM ET
Sponsor Spotlight Presentation
Onyx Ballroom
11:15 AM Central
12:15 PM ET
Case Study: Huge Profit Expanding Beyond the Majority
Onyx Ballroom
In the world of politics where profit doesn’t come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tuñon from the Republican State Leadership Committee helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn’t quite cut it in most political systems today.
- Presenter
- Edith Jorge-Tuñon, Deputy Executive Director, Republican State Leadership Committee
11:35 AM Central
12:35 PM ET
Presentation: Avocados From Mexico Scores Big Driving Brand Performance via Innovation
Onyx Ballroom
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and immersive experiences - - all part of their “brandformance” approach to innovate produce marking.
- Presenter
- Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico
11:55 AM Central
12:55 PM ET
Roundtables: Data Privacy & Targeting - What are Marketers Doing from an Audience Targeting Perspective?
Onyx Ballroom
- Featuring
- Edith Jorge-Tuñon, Deputy Executive Director, Republican State Leadership Committee
11:55 AM Central
12:55 PM ET
Roundtables: Measurement Woes: Justifying the Spend
Onyx Ballroom
- Featuring
- Jared Lake, SVP, Head of Media Investments, Ocean Media
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
Onyx Ballroom
2:00 PM Central
3:00 PM ET
Axe Throwing at Urban Axes
Brewery Tour
7:00 PM Central
8:00 PM ET
Cocktail Party
Topaz room foyer (2nd floor - down hall from General Session room)
8:00 PM Central
9:00 PM ET
Dinner Reception
Topaz room (2nd floor - down hall from General Session room)
Wednesday, 03/09
8:00 AM Central
9:00 AM ET
Coffee Service Available
Onyx Ballroom Foyer
8:30 AM Central
9:30 AM ET
VIP 1:1 Meetings
Onyx ballroom - 2nd floor (by invitation - please refer to your inbox)
9:15 AM Central
10:15 AM ET
Breakfast Buffet Opens
Onyx Ballroom Foyer
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation
Onyx Ballroom
10:00 AM Central
11:00 AM ET
Welcome Back
Onyx Ballroom
10:05 AM Central
11:05 AM ET
Keynote Presentation/Q&A: Authentic Storytelling, Video & the Rebranding of a Legacy Brand
Onyx Ballroom
Rebranding a legacy brand is a monumental task, but doing it in the middle of a global pandemic is just ridiculous. Coldwell Banker CMO, David Marine, shares with us how a 116-year old real estate brand harnessed the power of video and authentic storytelling to make one of the unlikeliest rebrand scenarios, amidst the oddest of media markets, into a measurable success.
- Interviewee
- David Marine, CMO, Coldwell Banker @david_marine
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:35 AM Central
11:35 AM ET
Panel: Testing, Testing: Determining the Best Video Platforms for Your Brand
Onyx Ballroom
By 2024, spending on video ads is predicted to reach more than $9 billion. Youtube, Instagram, Facebook and 2021’s most visited website, TikTok, are some of the most popular video platforms being integrated into today’s multi-channel strategy? But how are brands tracking progress and what metrics determine a campaign’s success? This panel of brand marketers will discuss how and why these channels are now an essential part of their media mix.
- Moderator
- Heather Hager, Director of Media Services, Proof Advertising
- PanelistS
- Gerardo Castillo, Director of Performance Marketing, CHATBOOKS @gerardopuravida
- Michael Reynolds, Omnichannel Strategy Director, AstraZeneca
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
11:05 AM Central
12:05 PM ET
Sponsor Spotlight Presentation
Onyx Ballroom
11:15 AM Central
12:15 PM ET
Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
Onyx Ballroom
Jackson Hewitt created an integrated brand campaign to educate people about the value of working with a Jackson Hewitt Tax Pro. The TV campaign drove familiarity through three pillars: connection, convenience and credits. Then they added another motivating action to the mix: humor.
- Interviewee
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
11:35 AM Central
12:35 PM ET
Case Study: Top-Line Growth in Today’s Crowded Video Landscape
Onyx Ballroom
Introducing a new brand can be daunting in today’s ever-expanding video landscape. Ocean Media’s svp, head of media, Jared Lake, talks strategy launching a brand campaign across multiple platforms, how consumers’ consumption behaviors and GRP informed the media mix and why certain channels didn’t make the cut.
- Presenter
- Jared Lake, SVP, Head of Media Investments, Ocean Media
11:55 AM Central
12:55 PM ET
Roundtables: Messaging Strategies 2022
Onyx Ballroom
- Featuring
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
11:55 AM Central
12:55 PM ET
Roundtables: Best Video Platforms for Your Brand: Getting Past the Test?
- Featuring
- Taylor Berthelson, Senior Marketing Manager – Media Buying, Overstock
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
Onyx Ballroom
2:00 PM Central
3:00 PM ET
Cruise on Lake Austin
Golf at Barton Creek: Fazio Canyons Course
6:30 PM Central
7:30 PM ET
Cocktail Party
Cookbook Restaurant
Shuttles leave from LINE hotel at 6:15pm sharp! (a 5 minute ride)
7:30 PM Central
8:30 PM ET
Dinner Reception
Southern cooking at Cookbook restaurant
Thursday, 03/10
9:00 AM Central
10:00 AM ET
Coffee & Breakfast Buffet Opens
Onyx Ballroom Foyer
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation
Onyx Ballroom
10:00 AM Central
11:00 AM ET
Welcome Back
Onyx Ballroom
10:05 AM Central
11:05 AM ET
TikTok Q&A: Seizing Your Viral Moments
Onyx Ballroom
Carpe TikTok. Kendra Scott’s social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it…Kendra Scott jewelry. The brand’s senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning them a 17% increase in new users with a 24% increase in Alabama specifically.
- Interviewee
- Andrea Howard, Sr. Social Media Manager, Kendra Scott
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:35 AM Central
11:35 AM ET
Sponsor Spotlight
Onyx Ballroom
10:45 AM Central
11:45 AM ET
Lexus Presentation: Video as the Content Marketing Model for Multicultural
Onyx Ballroom
For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
- PresenterS
- Lisa McQueen, Media Manager, Lexus
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
The LINE Hotel, Austin, TX