March 7 - 10, 2022
Austin, TX

Event Sponsors

Agenda

Monday, 03/07

6:00 PM Central
7:00 PM ET
Welcome Cocktails Alro Grey bar (main level of hotel)
7:30 PM Central
8:30 PM ET
Welcome BBQ Dinner Dinner at world famous Stubbs BBQ ALL are invited! Shuttle leaves from LINE Hotel at 7:15pm CST

Tuesday, 03/08

8:00 AM Central
9:00 AM ET
Coffee Service Available Onyx Ballroom Foyer
8:30 AM Central
9:30 AM ET
VIP 1:1 Meetings Onyx ballroom - 2nd floor (by invitation - please refer to your inbox)
9:15 AM Central
10:15 AM ET
Breakfast Buffet Opens Onyx Ballroom Foyer
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation Onyx Ballroom
10:00 AM Central
11:00 AM ET
Opening Remarks - MediaPost Emcee Onyx Ballroom
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
10:05 AM Central
11:05 AM ET
Keynote Interview: Hyundai Expertly Covers Video from TV to Cinema to Longform Onyx Ballroom
Hyundai Motor America launched a plethora of ambitious campaigns in 2021, many featuring different forms of video. The company undertook its “most ambitious campaign ever” for the all-new 2022 Tucson, which included partnerships with Disney and Marvel, helped educate consumers about electric vehicle attributes and tugged at heartstrings with help from Annie Leibovitz.
Interviewee
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
10:35 AM Central
11:35 AM ET
Panel: Managing Today's Expanding Media Landscape Onyx Ballroom
TV & video viewership is continuing to grow in 2022, with marketers reallocating more of their budget towards CTV and streaming. This spurt not only brought new opportunities, but fragmentation challenges as well. How are brands planning and optimizing across channels? How are they effectively managing reach and frequency, and how has this changed the way campaigns are measured? Our panel of marketers share their solutions and best practices.
Moderator
Kelly McAloon, Associate Media Director, Programmatic, Good Apple 
PanelistS
Matthew Cirri, Senior Vice President, Publicis 
Samantha Lev, Senior Manager, Media Strategy and Planning, Walgreens 
Brandon Miller, Sr. Marketing Manager, Digital Media, Land O' Lakes, Inc. 
11:05 AM Central
12:05 PM ET
Sponsor Spotlight Presentation Onyx Ballroom
11:15 AM Central
12:15 PM ET
Case Study: Huge Profit Expanding Beyond the Majority Onyx Ballroom
In the world of politics where profit doesn’t come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tuñon from the Republican State Leadership Committee helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn’t quite cut it in most political systems today.
Presenter
Edith Jorge-Tuñon, Deputy Executive Director, Republican State Leadership Committee 
11:35 AM Central
12:35 PM ET
Presentation: Avocados From Mexico Scores Big Driving Brand Performance via Innovation Onyx Ballroom
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and immersive experiences - - all part of their “brandformance” approach to innovate produce marking.
Presenter
Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico 
11:55 AM Central
12:55 PM ET
Roundtables: Data Privacy & Targeting - What are Marketers Doing from an Audience Targeting Perspective? Onyx Ballroom
Featuring
Edith Jorge-Tuñon, Deputy Executive Director, Republican State Leadership Committee 
11:55 AM Central
12:55 PM ET
Roundtables: Measurement Woes: Justifying the Spend Onyx Ballroom
Featuring
Jared Lake, SVP, Head of Media Investments, Ocean Media 
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation Onyx Ballroom
2:00 PM Central
3:00 PM ET
Axe Throwing at Urban Axes
Brewery Tour
7:00 PM Central
8:00 PM ET
Cocktail Party Topaz room foyer (2nd floor - down hall from General Session room)
8:00 PM Central
9:00 PM ET
Dinner Reception Topaz room (2nd floor - down hall from General Session room)

Wednesday, 03/09

8:00 AM Central
9:00 AM ET
Coffee Service Available Onyx Ballroom Foyer
8:30 AM Central
9:30 AM ET
VIP 1:1 Meetings Onyx ballroom - 2nd floor (by invitation - please refer to your inbox)
9:15 AM Central
10:15 AM ET
Breakfast Buffet Opens Onyx Ballroom Foyer
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation Onyx Ballroom
10:00 AM Central
11:00 AM ET
Welcome Back Onyx Ballroom
10:05 AM Central
11:05 AM ET
Keynote Presentation/Q&A: Authentic Storytelling, Video & the Rebranding of a Legacy Brand Onyx Ballroom
Rebranding a legacy brand is a monumental task, but doing it in the middle of a global pandemic is just ridiculous. Coldwell Banker CMO, David Marine, shares with us how a 116-year old real estate brand harnessed the power of video and authentic storytelling to make one of the unlikeliest rebrand scenarios, amidst the oddest of media markets, into a measurable success.
Interviewee
David Marine, CMO, Coldwell Banker 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
10:35 AM Central
11:35 AM ET
Panel: Testing, Testing: Determining the Best Video Platforms for Your Brand Onyx Ballroom
By 2024, spending on video ads is predicted to reach more than $9 billion. Youtube, Instagram, Facebook and 2021’s most visited website, TikTok, are some of the most popular video platforms being integrated into today’s multi-channel strategy? But how are brands tracking progress and what metrics determine a campaign’s success? This panel of brand marketers will discuss how and why these channels are now an essential part of their media mix.
Moderator
Heather Hager, Director of Media Services, Proof Advertising 
PanelistS
Gerardo Castillo, Director of Performance Marketing, CHATBOOKS 
Michael Reynolds, Omnichannel Strategy Director, AstraZeneca 
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson 
11:05 AM Central
12:05 PM ET
Sponsor Spotlight Presentation Onyx Ballroom
11:15 AM Central
12:15 PM ET
Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company Onyx Ballroom
Jackson Hewitt created an integrated brand campaign to educate people about the value of working with a Jackson Hewitt Tax Pro. The TV campaign drove familiarity through three pillars: connection, convenience and credits. Then they added another motivating action to the mix: humor.
Interviewee
Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
11:35 AM Central
12:35 PM ET
Case Study: Top-Line Growth in Today’s Crowded Video Landscape Onyx Ballroom
Introducing a new brand can be daunting in today’s ever-expanding video landscape. Ocean Media’s svp, head of media, Jared Lake, talks strategy launching a brand campaign across multiple platforms, how consumers’ consumption behaviors and GRP informed the media mix and why certain channels didn’t make the cut.
Presenter
Jared Lake, SVP, Head of Media Investments, Ocean Media 
11:55 AM Central
12:55 PM ET
Roundtables: Messaging Strategies 2022 Onyx Ballroom
Featuring
Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt 
11:55 AM Central
12:55 PM ET
Roundtables: Best Video Platforms for Your Brand: Getting Past the Test?
Featuring
Taylor Berthelson, Senior Marketing Manager – Media Buying, Overstock 
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation Onyx Ballroom
2:00 PM Central
3:00 PM ET
Cruise on Lake Austin
Golf at Barton Creek: Fazio Canyons Course
6:30 PM Central
7:30 PM ET
Cocktail Party Cookbook Restaurant
Shuttles leave from LINE hotel at 6:15pm sharp! (a 5 minute ride)
7:30 PM Central
8:30 PM ET
Dinner Reception Southern cooking at Cookbook restaurant

Thursday, 03/10

9:00 AM Central
10:00 AM ET
Coffee & Breakfast Buffet Opens Onyx Ballroom Foyer
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation Onyx Ballroom
10:00 AM Central
11:00 AM ET
Welcome Back Onyx Ballroom
10:05 AM Central
11:05 AM ET
TikTok Q&A: Seizing Your Viral Moments Onyx Ballroom
Carpe TikTok. Kendra Scott’s social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it…Kendra Scott jewelry. The brand’s senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning them a 17% increase in new users with a 24% increase in Alabama specifically.
Interviewee
Andrea Howard, Sr. Social Media Manager, Kendra Scott 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight Onyx Ballroom
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10:45 AM Central
11:45 AM ET
Lexus Presentation: Video as the Content Marketing Model for Multicultural Onyx Ballroom
For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
PresenterS
Lisa McQueen, Media Manager, Lexus 
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson 

Venue

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701

At the crossroads where Town Lake meets downtown, the LINE Austin draws influence from both the surrounding natural beauty and the creative energy that fuels the city. Once home to a jazz club that broadcast live on local radio in the late 1960s, the hotel is part of downtown Austin history and holds a cultural legacy within its walls as unique as the city itself.

Booking Your Room
To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here.  

To book a room at the LINE Hotel, you may do so here
The cut-off to reserve a room has been extended to Tuesday, March 1st, 2022.

You MUST be a registered attendee of the IN-person conference in order to utilize this discounted rate. 

You must have proof of the COVID-19 vaccination to attend this IN-person event (details on how to submit your vaccination confirmation made available after your event registration).


The LINE Hotel, Austin, TX

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.