October 22 - 25, 2023
Nashville, TN

TV & Video's 2023 & Beyond Mandate: Quality Over Quantity

2023 has been another test-and-learn year for video advertisers and media buyers. With the economic instability, along with ever-expanding streaming channels, changing measurements, and growing programmatic and social media video alternatives, the TV and video landscape is continually changing.

And with all of these options, capturing consumer’s engagement is more challenging than ever.  How are marketers breaking through the noise?

In case studies, discussion sessions, and MediaPost's signature daily roundtables, we bring some of the most experienced video buyers and planners together to share their best practices and help us sort through the complexities.

Over the 3 mornings we will explore:

- Video everywhere planning
- Effective measurement strategies around cross channel behaviors
- Is realtime video optimization a reality?
- Managing video fatigue, frequency and attribution challenges
- TikTok, Insta, Reels: attention grabbing scrollable tv
- Creator community vs Influencers
- Which video formats and content are breaking through the clutter and driving the best ROI?
- Tracking and quantifying video impact
- Which metrics do marketers rely on to determine marketing success?
- Audience targeting in today’s multi-screen, data restrictive world



Conference Content Programmers:

Lisa Singer, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Event Details Previous Events

Some attendees of this event include:

Register for this event

Register NowActivities Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Sponsor Presentations

Agenda

Sunday, 10/22

6:30 PM Central
7:30 PM ET
Welcome Cocktails
8:30 PM Central
9:30 PM ET
Private VIP Dinner
Hall's Chop House (5 min walk from hotel - by invitation only)

Monday, 10/23

7:45 AM Central
8:45 AM ET
Coffee Service Available Great Room foyer (2nd floor)
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Manor Room (2nd floor, across from General Session room)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Great Room foyer (2nd floor)
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Great Room
9:35 AM Central
10:35 AM ET
Opening Remarks Great Room
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote
10:15 AM Central
11:15 AM ET
Case Study: The Power of Authentic Talent Partnerships to Drive Brand and Business KPIs
Earlier this year Pvolve announced its partnership with Jennifer Aniston. Now 4 months in, the fitness brand's chief commercial & marketing officer, Karina Kogan, will share how the fledglingly brand broke through in a fiercely competive category. She'll reveal the impact the partnership has had on their business KPIs, as well as divulge their launch campaign performance highlights and learnings from a multitude of channels; including TV and digital advertising, PR, organic social, influencer, and more.
Presenter
Karina Kogan, Chief Marketing and Commercial Officer, Pvolve 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:05 AM Central
12:05 PM ET
Panel: TV Measurement in Today's Continually Changing, Fragmented, Data-Challenged Landscape
With so many TV & video options to choose from, and a new one seeming to pop-up weekly, the landscape for television measurement can be difficult to track. With fragmentation, limited data and decreased budgets thanks to continued inflation, marketers are having to reevaluate their media strategies. Where are they investing their video dollars? How are they adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touchpoints and attribution? Which video formats and messaging are driving the most success and, given data restrictions, what are they doing from an audience targeting perspective? Our panel of marketing gurus will break it all down for us.
PanelistS
Diana Bernstein, EVP Managing Director, Partnerships, Havas Media 
Micheal Gumbert, Paid Media Specialist, Medtronic 
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson (Lexus) 
11:35 AM Central
12:35 PM ET
Case Study: We Need More than TV Reach- How Sunglass Hut’s Video Investments Measure Up
Presenter
Caroline Proto, Director, Global Media, Luxottica 
11:55 AM Central
12:55 PM ET
Roundtable: Video Advertising 2.0
What does this next generation of video advertising look like? Is there product placement, embedded content, etc? Let’s discuss.
11:55 AM Central
12:55 PM ET
Roundtable: Data: Is It Worth It?
How are marketers reaching the mass audience in a highly fragmented world? Is the extra cost of layering in data worth it and when is it enough?
Featuring
James Crolley, Senior Director of Corporate Media, Cars.com 
11:55 AM Central
12:55 PM ET
Roundtable: Influencers vs Creators' Economy
The transition from influencers to creators and what that means. Are brands open to a new channel of video content and integrations and how are they using them?
Featuring
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson (Lexus) 
12:30 PM Central
1:30 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Afternoon Activities
Topgolf
Historic Nashville City Walking Tour
Skyline Kayak Tour on the Cumberland River
6:30 PM Central
7:30 PM ET
Cocktails City Tap House (204 3rd Ave S, Nashville - shuttles depart Virgin Hotel at 6:15pm)
7:30 PM Central
8:30 PM ET
Dinner City Tap House (204 3rd Ave S, Nashville)

Tuesday, 10/24

7:45 AM Central
8:45 AM ET
Coffee Service Available Great Room foyer (2nd floor)
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Manor Room (2nd floor, across from General Session room)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Great Room foyer (2nd floor)
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Great Room
9:35 AM Central
10:35 AM ET
Notes from the Emcee Great Room
9:45 AM Central
10:45 AM ET
Keynote Presentation: Bridging Authenticity and Action to Drive Brand Loyalty & Growth
How can marketers infuse brand heritage and authenticity into communications that drive long term loyalty and new customer growth? Tractor Supply's CMO, Kimberley Gardiner, will share how the 85 year old retailer has embedded its mission and values into its culture and content in ways that continue to build engagement and momentum with both customers and team members.
Keynote
Kimberley Gardiner, Senior Vice President, Chief Marketing Officer, Tractor Supply Company 
10:15 AM Central
11:15 AM ET
Presentation: Hyundai Closes Culture Gaps with its Multicultural Campaign Work
Digitally the multicultural audience is terribly underserved. Erik Thomas, Hyundai's Director of Experiential and Multicultural, will share how Hyundai is seamlessly reaching these consumers across channels and, more importantly, doing it the right way with their "The Miles That Unite Us" campaign.
Presenter
Erik Thomas, Director, Experiential & Multicultural Marketing, Hyundai Motor America 
10:40 AM Central
11:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM Central
12:10 PM ET
Panel: Is the Video Model Broken? Restoring Engagement & Overcoming Saturation
Is the video model broken? With video becoming so ubiquitous, frequency issues, and an increase in ad skipping or paying to bypass ads entirely, how are media buyers and planners meeting and countering these challenges? Is video advertising losing its effectiveness or do marketers just need to step up their game and think outside the box both tactically and creatively? What role does CTV and streaming play in your media mix? Our panel of savvy marketers break it all down and share their strategies for engaging with today’s video saturated viewers.
Moderator
Cory Treffiletti, Contributing Writer, MediaPost; SVP, Marketing, FIS 
PanelistS
Dave Kersey, CMO, GSD&M 
Samantha Sackin, Senior Director of Communications, Organic Valley 
11:40 AM Central
12:40 PM ET
Presentation: Driving Relevancy with Audience-First Media Approach
Consumers are unique, and a one-size-fits-all media approach just doesn’t work in today’s landscape. Melanie DiBiasio, Ocean Spray’s Director of Media & MarTech, will share Ocean Spray’s unique approach to connecting with consumers by segmenting and targeting the right audience, with the right message, on the right platform at the right time!
 
Presenter
Melanie DiBiasio, Director, Media & MarTech, Ocean Spray 
12:00 PM Central
1:00 PM ET
Roundtable: The Power of a Social Only Strategy
Featuring
Dave Kersey, CMO, GSD&M 
12:00 PM Central
1:00 PM ET
Roundtable: Strike Out!
What implications is the strike having on your budget allocations for linear and digital video in 2024?
Featuring
Michelle Roe, Video Channel Manager, Butler/Till 
12:30 PM Central
1:30 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Afternoon Activities
Brewery Tour (shuttle at 1:45pm)
Axe Throwing at Bad Axe
Tour of Third Man Records Studio (shuttle at 1:30pm)
6:30 PM Central
7:30 PM ET
Cocktails
7:30 PM Central
8:30 PM ET
Dinner

Wednesday, 10/25

8:30 AM Central
9:30 AM ET
Sponsor Breakfast Presentation
8:45 AM Central
9:45 AM ET
Keynote
9:15 AM Central
10:15 AM ET
Case Study: Video Everywhere, All at Once
Increased fragmentation in the social media and TV spaces is complicating video-first media strategies. To meet consumers across screens, a successfully integrated video plan requires sophisticated planning, optimization and measurement across linear, digital and social channels—not to mention video customization per channel. In this talk, Sarah Dooley Durant, Associate Director, Consumer Marketing at Alkermes, will offer key learnings from a recent cross-channel integrated video campaign, detailing how to create channel synergies and how to identify nodes of integration and amplification all backed by deep-rooted audience intelligence.
Presenter
Sarah Dooley Durant, Associate Dir Consumer Marketing, LYBALVI, Alkermes 
9:35 AM Central
10:35 AM ET
Case Study:
Presenter
James Crolley, Senior Director of Corporate Media, Cars.com 
10:05 AM Central
11:05 AM ET
Panel: Breaking Through the Clutter in Scrollable TV
Tiktok, Insta Reels, YouTube…what are the video strategies for engaging and grabbing attention in scrollable TV?
10:30 AM Central
11:30 AM ET
Conference Ends

Featured Speakers

Diana Bernstein

Havas Media
EVP Managing Director, Partnerships

Amelia Coomber

PetPlate
Director of Acquisition & Performance Marketing

Melanie DiBiasio

Ocean Spray
Director, Media & MarTech

Sarah Dooley Durant

Alkermes
Associate Dir Consumer Marketing, LYBALVI

Kimberley Gardiner

Tractor Supply Company
Senior Vice President, Chief Marketing Officer

Micheal Gumbert

Medtronic
Paid Media Specialist

Dave Kersey

GSD&M
CMO

Karina Kogan

Pvolve
Chief Marketing and Commercial Officer

Samantha Sackin

Organic Valley
Senior Director of Communications

Erik Thomas

Hyundai Motor America
Director, Experiential & Multicultural Marketing

Lindsay Aston

Rembrand
West Coast Head of Virtual Product Placement Sales

James Crolley

Cars.com
Senior Director of Corporate Media

Carol Gillard

Nexxen
VP, Marketing & Communications

Kevin Lao

MNTN
Managing VP, Mid-Market Sales

Caroline Proto

Luxottica
Director, Global Media

Michelle Roe

Butler/Till
Video Channel Manager

Lisa Singer

MediaPost
Senior Director, Event Programming

Albert Thompson

Walton Isaacson (Lexus)
Managing Director of Digital Innovation

Cory Treffiletti

FIS
Contributing Writer, MediaPost; SVP, Marketing

View All SpeakersSpeaker Proposal Form

Activities

Monday 2 p.m.

Topgolf

Join fellow summit attendees at Topgolf for a fun afternoon! Originally conceived of as an alternative to driving ranges, Topgolf is an inclusive, high-tech golf game aimed at golfers of all skill levels. Whether you’re an aspiring golf pro or picking up a club for the first time, Topgolf is everyone’s game. There’s no pressure to have a good golf swing or score a lot of points. It’s all about everyone having fun.

Monday 2 p.m.

Historic Nashville City Walking Tour

Johnny Cash, Patsy Cline, Hank Williams, Dolly Parton, Keith Urban, Elvis Presley, Willie Nelson and Tom Ryman are just a few of the people who have made their mark on the historical city of Nashville. On this tour you'll learn about the people and places that helped make this town "Music City".  You won't want to miss this FUN and INFORMATIVE Tour!

Monday 2 p.m.

Skyline Kayak Tour on the Cumberland River

Paddle downtown around the Nashville skyline! Float along Shelby Park as you journey to downtown Cumberland Park on this guided paddle tour. Kayakers will paddle under three bridges and the iconic Nashville skyline. Be on the lookout for blue herons, turtles, and kingfishers. An incredible view of the Nashville skyline marks the finish line.






Tuesday 2 p.m.

Brewery Tour (shuttle at 1:45pm)

Enjoy great times with fellow Summiters on a tour of some of Nashville’s best breweries! Our first stop will be New Heights Brewing Company where we will kick off the day with a tour of their brewery and 4 beer samplings. After a short scenic ride through downtown Nashville, we will stop at Monday Night Brewing to taste one of their 24 craft beer options. Our final stop will be at Yee-Haw Brewing Co which offers a selection of craft beers and will have awesome live music!

Tuesday 2 p.m.

Axe Throwing at Bad Axe

Join fellow summit attendees at Bad Axe Throwing for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Bad Axe Throwing!

Tuesday 2 p.m.

Tour of Third Man Records Studio (shuttle at 1:30pm)

Third Man Records is an independent record label founded by Jack White in 2001 its first physical location—a combination of record store, performance venue, and headquarters for the label—in Nashville, Tennessee, in 2009.

The Nashville location serves as a record store, label offices and live venue. It includes The Blue Room (a live performance venue), a photo studio and darkroom, a storage facility for master recording tapes, and the label warehouse. The Blue Room is the only venue in the world to record live shows direct-to-acetate producing a vinyl master in real time.
Activities Signup Form

What people are saying about this event

Venue

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...
Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.
 

Booking your Room at The Virgin Hotel Nashville
To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Virgin Hotel, go to:
https://stay.virginhotels.com/?Hotel=10565&Chain=16320&arrive=2023-10-22&depart=2023-10-25&adult=2&child=0&Group=9800772 

This discounted room block will EXPIRE on MONDAY, 9/25/23, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


Virgin Hotel Nashville

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.