March 6 - 9, 2023
Austin, TX

More Than the Sum of Its Parts: The Video Everywhere Strategy

Beyond living room, AVOD, and YouTube on a phone, video has become the default advertising mode anywhere a screen can be placed. From Reels to IGTV to TikTok, games to live feeds and gas pumps, advertisers' strategies can extend across countless media, moments, and mindsets. The question is no longer where you can buy video, but why...and with what incremental value?

At the Spring 2023 edition of MediaPost's TV and Video Insider Summit, advertisers and their agencies explore video holistically. The AVOD and YouTube buys remain key, of course. But how are advertisers making smart use of these extended video opportunities as well add value to their plans, capture specific parts of the customer journey, and seal the deal?


We will explore:
- Video everywhere media planning
- Audience building, reach and frequency in a video everywhere mediascape
- Measuring video impact for omnichannel plans
- In-game and Out-of-Home Video storytelling
- Mapping on and offline video opportunities against brand needs: What indicators best determine a video campaign's success?
- Video SEO, TikTok, UGC, AR, VR, live viewing, etc.: How do those work for you?

In case studies, discussion sessions, and MediaPost's signature daily roundtables, we bring some of the most experienced video buyers and planners together to share their best practices and examples of video everywhere planning.

About TV & Video Insider Summit

The TV & Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices.

Attendance for the Summits is capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Conference Content Programmers

Lisa Singer, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Previous TV + Video Insider Summit Attendees

Register for this event

Register NowActivities Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Agenda

Monday, 03/06

6:00 PM
6:00 PM ET
Welcome Cocktails
7:30 PM
7:30 PM ET
Welcome BBQ Dinner for ALL at world famous Stubbs BBQ ALL are invited! Shuttle leaves from Otis Hotel at 7:15pm CST

Tuesday, 03/07

7:45 AM
7:45 AM ET
Coffee Service Available
8:00 AM
8:00 AM ET
VIP 1:1 Meetings
8:30 AM
8:30 AM ET
Breakfast Buffet Opens
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM
9:45 AM ET
Keynote
10:15 AM
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM
10:45 AM ET
Panel: More Than The Sum of Its Parts: Multi-Screen Media Planning
Video is everywhere; from TVs to laptops to smartphones and at the gas station. With so many choices, how are brands tapping into this constantly expanding multi-screen, multi-tasking, multi-engagement landscape? Where do brands need to invest their ad dollars? Which video formats are driving the best ROI, and what messaging is proving most successful? Our panel of marketers share their practical solutions and insights.
11:15 AM
11:15 AM ET
Case Study: Gamevertising
11:35 AM
11:35 AM ET
Co-Presentation: Cici's Pizza Steps Outside Comfort Zone with Omnichannel Campaign
Presenter
Stephanie Hoppe, CMO, Cici's Pizza 
11:55 AM
11:55 AM ET
Roundtable: Short Form: Is There a TikTok/Reels/Stories Strategy?
11:55 AM
11:55 AM ET
Roundtable: Video Everywhere Media Planning
11:55 AM
11:55 AM ET
Roundtable: Out of Home Video Opportunities
1:00 PM
1:00 PM ET
Lunch
2:00 PM
2:00 PM ET
Brewery Tour
Golf at Barton Creek: Fazio Canyons Course
Kayak on Town Lake
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Wednesday, 03/08

7:45 AM
7:45 AM ET
Coffee Service Available
8:00 AM
8:00 AM ET
VIP 1:1 Meetings
8:30 AM
8:30 AM ET
Breakfast Buffet Opens
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Welcome Back
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:40 AM
9:40 AM ET
Keynote
Keynote
Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt 
10:10 AM
10:10 AM ET
Panel: That Measurement Panel
Cross-screen measurement is critical to driving strategy yet still an elusive goal for most brands. So what do you do? We ask our panel of savvy media buyers and strategists to share their tactics and planning across all media channels and devices. How is performance impact being measured? What data drives optimization and how are they tracking KPIs to provide a more holistic view of cross-screen reach?
Panelist
Kia Igel, Brand Media Supervisor, PMG 
10:40 AM
10:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM
11:10 AM ET
Case Study: Breaking the Produce Mold at Super Bowl Sunday
Avocados From Mexico is building a brand in a brandless category by leveraging creative disruption on advertising’s biggest stage—the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, gives us a play-by-play of their campaign strategy.
Presenter
Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico 
11:30 AM
11:30 AM ET
Case Study: A Metaverse Success Story
11:50 AM
11:50 AM ET
Roundtables: That Measurement Roundtable
11:50 AM
11:50 AM ET
Roundtables: New Adventures in Creative
11:50 AM
11:50 AM ET
Roundtables: Gaming And Metaverse Strategy
1:00 PM
1:00 PM ET
Lunch
2:00 PM
2:00 PM ET
Cruise on Lake Austin
Axe Throwing at Urban Axes
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Thursday, 03/09

8:00 AM
8:00 AM ET
Breakfast Buffet Opens
8:45 AM
8:45 AM ET
Case Study: Multi-Screen Success
9:10 AM
9:10 AM ET
Panel: Choosing Among the AVOD Clutter
We're seeing a major shift in the CTV arena. With rising costs and inflation forcing consumers to rethink their subscriptions, even SVOD platforms like Netflix and Disney+ are now offering ad-supported options. With so many opportunities, what’s a brand to do? Our panel of marketers share how they’re navigating today’s more competitive ad landscape.
Panelist
Gina Whelehan, Channel Director, Video, Butler/Till 
9:40 AM
9:40 AM ET
Sponsor Spotlight & Coffee Break
10:00 AM
10:00 AM ET
Attention-Getting: Creative That Broke Through the Clutter Panel
10:30 AM
10:30 AM ET
Conference Ends

Featured Speakers

Kelly Burke

Avocados From Mexico
Associate Director, Brand Marketing & Strategy

Suzanne Darmory

Jackson Hewitt
VP of Integrated Marketing and Creative

Stephanie Hoppe

Cici's Pizza
CMO

Gina Whelehan

Butler/Till
Channel Director, Video

Kia Igel

PMG
Brand Media Supervisor

Lisa Singer

MediaPost
Senior Director, Event Programming

Activities

Tuesday

Brewery Tour

Join fellow summit attendees aboard Austin’s only concert on wheels! The Twisted Texas Tour bus features a local band riding on board, providing the jams for a good time as we visit THREE local breweries. At each of the breweries, they will serve up local craft brews. You’ll get to try seasonal releases and small batch brews not found anywhere else. Your tour guide will also give a little information about the local craft beer scene and the brews on tap.

Tuesday

Golf at Barton Creek: Fazio Canyons Course

The only Texas course to make GOLF Magazine’s of the top 100 public courses you can play in the U.S.  Fazio Canyons is one for your golf course bucket list. Winding streams and creeks, limestone-bedded canyons and captivating views make this a true Texas Hill Country experience!  This place is INCREDIBLE!!


Tuesday

Kayak on Town Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for its 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.




Wednesday

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!  

Wednesday

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

What people are saying about this event

Venue

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.

Booking your Room at The Otis Hotel Austin
To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:
https://www.marriott.com/event-reservations/reservation-link.mi?id=1673459329152&key=GRP&app=resvlink

This discounted room block will EXPIRE on MONDAY, 2/13/23, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

NOTE:  Upon arrival to the event, all attendees must show proof of the COVID-19 vaccination or negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue.  If unable to present proof of either, you will be turned away.
The Otis Hotel Austin, Autograph Collection

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.