Undertone Sponsor Roundtable
The pandemic has accelerated consumer viewing trends towards cord cutting and streaming, making it more and more challenging to achieve the levels of unique reach they need across screens. Some advertisers have been shifting budgets to CTV, and embracing ACR TV data as an innovative way to recover audiences. This viewing shift also made it more challenging to get their message noticed. Which strategies have been working?
Robert DeSalvo, Senior Vice President, National Sales & Content Solutions, Undertone
Todd Cohen, VP National Video/CTV, Undertone