Optimizing Media Spend - James Brohamer, E-commerce, Omnichannel Marketing Director, Affiliate and Partnerships, Purple
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
Traditionally CTV and linear have been considered two separate expertises, so they're not often planned together. This can prove inefficient and costly. How are brands optimizing their media strategies?
Tuning Into New Video Channels - Jason Adamski, North American Consumer Connections Lead, Ferrero
Interviewer: Steve Smith, VP, Editorial Director, Events/Mobile Insider, Mediapost
From out-of-home screens to digitally-driven billboards and Internet radio to gaming channels, the screens beyond TV/OTT/Online are exploding. We discuss emerging opportunities for sight, sound and motion.
The OTT Surge - Emily Kistner, Associate Dir, Connected TV Lead, MODI Media
Interviewer: Wayne Friedman, West Coast Editor, MediaPost
As even more consumers are turning to OTT since COVID-19, savvy marketers are shifting their advertising efforts as well. Though for the abundance of opportunities OTT provides there seems to be almost as many challenges: transparency, frequency, measurability. How are marketers resolving these issues and adapting their current media strategies?
*Virtual Roundtables will kick off with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. The discussion will then open up to the "room" for shared perspectives, questions & debate.