Montauk, NY - October 20 - 23, 2019

Live Event Coverage

Agenda

Sunday, 10/20

6:30 PM
Welcome Cocktail Reception

Monday, 10/21

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
Day 1 - Building the Multi-Screen Plan How do the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan? We open the summit exploring how traditional and emerging brands plan in a fractured market.
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: Fractured Screens, Seamless Planning
How do the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan? We open the summit exploring how traditional and emerging brands plan in a fractured market.
10:15 AM
Case Study: Are We Optimized yet?
Course-correcting and optimizing in the new screen era.
10:45 AM
Sponsor Spotlight and Break
11:15 AM
Case Study: A DTC Model for TV
11:45 AM
Panel: DTC Goes CTV
New DTC brands are bringing new money, new data and new performance expectations to TV. What can the rest of us learn? How are these new TV spenders leveraging online data for linear and OTT buying? Is there something new here, or is it DTV?
12:30 PM
Roundtables

What is the Media Plan Now?
Optimizing on the Fly
Learning from the DTCs

1:00 PM
Lunch
Montauk Brewing Company Tasting Room
Golf at Montauk Downs Golf Course
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, 10/22

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
Day 2 - Targeting and Accountability How do the emerging video screens really add up for advertisers? Day 2 focuses on best practices in finding and scaling audiences and measuring impact.
9:00 AM
Keynote
9:30 AM
Panel: The OTT Calculus – Metrics Across the New Grid
So many OTT providers, so many platforms, so many apps, so many incompatible segments for targeting and measurement metrics. What is a planner to do? How are planners comparing the relative values of these opportunities? OTT represents the biggest growth area in TV, but where is the money gowing...and why?
10:00 AM
Case Study: Infuse Me!: Adventures in Data-Driven Linear
11:00 AM
Case Study: The Big Story – New Models in Branded Video Content
As brands seek engagement, not mere eyeballs and impressions, they are looking to CTV for new formats and consumer access.
11:30 AM
Panel: That Measurement Panel
Where metrics mavens share their best practices for knitting together offline and online, OTT and addressable, mobile and on-demand to measure reach and attribute impact. We ask our panelists to bring their best examples.
12:15 PM
Roundtables

OTT Measurement and Targeting
Data-Infused Linear
Brand Video Models

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Wine Tasting & Tour at Wölffer Estate Winery
Horseback Riding at Deep Hollow Ranch
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 10/23

8:00 AM
Registration & Breakfast
Day 3 - After Lean-Back We end the summit leaning in to new opportunities in video experiences, from new social formats to esports and gaming.
8:45 AM
Keynote
Keynote
Josie Warren, Senior Content Producer, Sleep Number 
9:15 AM
Panel: Planning to Be Social
IGTV, TikTok, Twitch, Snap Ads and “Stories” everywhere. What are the newer social channels good for anyway? What value do they add to the digital and traditional video buy? Have advertisers gotten any better dealing with the creative challenges of serving so many discrete video experiences? And how are the platforms themselves evolving their relationships with advertisers?
10:15 AM
Case Study: The eSports Opportunity
10:45 AM
Roundtables

The New Social Opportunities
The New Sports

11:15 AM
Conference Concludes