June 22 - 25, 2020
Austin, TX

Live Event Coverage

Agenda

Monday, 06/22

6:00 PM
Welcome Cocktail Reception
Mezzanine, 2nd Floor

Tuesday, 06/23

8:00 AM
Registration & Breakfast
Mezzanine, 2nd Floor
8:00 AM
One on One Meetings
Mezzanine, 2nd Floor
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Driskill Ballroom, 2nd Floor
Day 1 - Channel Surfing

Fragmented, no standardized measurement and more stringent regulations. Media buyers and advertisers are facing greater obstacles than ever. We open the Summit exploring these challenges as well as expanding opportunities for today's expanding TV and video landscape.

9:00 AM
Opening Remarks
Driskill Ballroom, 2nd Floor
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote: Topgolf's Winning Strategy: Not Par for the Course
Driskill Ballroom, 2nd Floor
Topgolf threw out the typical ad playbook and grew its brand with a social and digital first strategy. After research told the sports entertainment company they needed to change their focus, they launched their first integrated brand campaign last fall. Chief Creative Director, Chad Nelson, talks about the strategy behind the campaign, what they’ve learned and why his driving force is now authenticity.
Keynote
Chad Nelson, Chief Creative Director, Topgolf Media 
9:45 AM
Panel: Navigating the New Cross-Screen Landscape
Driskill Ballroom, 2nd Floor

The challenges of fragmented platforms and no universal measurement system have forced media buyers to step up their game when it comes to connected TV. Which is a good thing, since CTV also offers an abundance of opportunities. How have innovative ad spenders tackled their cross-network campaigns, where did they run, what measurement tools did they leverage and why is it no longer a one-size-fits-all plan?

Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
James Brohamer, E-commerce, Digital Marketing, Affiliate and Partnerships, Brand DTC, Purple 
MacKenzie Magner, Associate Director, Media at T3 
Samantha Stecker, Sr. Director, Strategy & Innovation, Ocean Media 
Michele Toller, VP Media, Empower MediaMarketing, MediaPost's Media Agency of the Year 
10:15 AM
Presentation: It's All in the Details: Contextualizing Linear TV Attribution
Driskill Ballroom, 2nd Floor
Despite reports to the contrary, linear TV is not dead- - it just needs to be leveraged more strategically. Meal delivery service Marley Spoon discusses linear TV attribution models and how they're optimizing theirs to achieve both efficiency and scale. They'll address the most common measurement traps that marketers fall prey to and present proven strategies for how to counteract.
PresenterS
Ben Speight, EVP, Director of Client Services, Lockard & Wechsler Direct 
Adam Stern, US Offline Marketing Manager, Acquisition, Marley Spoon 
10:30 AM
Coffee Break
11:00 AM
Panel: OTT 2.0: The AVOD Age Begins
Driskill Ballroom, 2nd Floor

OTT is the fastest growing segment of ad-supported media today, projected to reach $5 billion this year by Magna Global. And as new AVOD opportunities join Hulu and Roku to challenge SVOD, the landscape is abpout to change radically. Where are media buyers placing their bets, tuning into new channels, and managing the further fragmentation of OTT options?

Moderator
Emily Kistner, Associate Dir, Connected TV Lead, MODI Media 
PanelistS
Daniel Bealey, Sr. Director of Advanced TV and Programmatic Media, USIM 
Diana Bernstein, SVP, Managing Director, Video Investments, Havas Media 
Brad Chamberlin, Media Director, Publicis Sapient 
11:30 AM
Presentation: Getting it Right on YouTube
Driskill Ballroom, 2nd Floor
With almost 2 billion users logging in each month, YouTube has become one of the most powerful platforms for a business to advertise on. But is it effective and how do you know if it's right for your brand? The founder of Beardbrand shares his strategy on how to create impactful paid content to drive down the costs on YouTube. Spoiler Alert: it took more than a few tries to get it right.
PresenterS
Eric Bandholz, Founder, Beardbrand 
James Wilson, Growth Marketing Manager, Beardbrand 
12:00 PM
Roundtables
Driskill Ballroom, 2nd Floor

Cross-Screen Media Planning - Joshua Abneri, Associate Director, Advanced TV, Cadreon
Mobile Video - Marika Roque, COO, Kerv Interactive
Breaking Down OTT
- Emily Kistner, Associate Dir, Connected TV Lead, MODI Media

12:45 PM
Lunch
Driskill Ballroom, 2nd Floor
1:00 PM
Sponsor Luncheon Presentation
Driskill Ballroom - 2nd Floor
Cruise on Lake Austin
Axe Throwing at Urban Axes
Golf at Barton Creek: Fazio Canyons Course
6:30 PM
Cocktail Party
Victorian Room, 1st Floor
7:30 PM
Dinner Reception
Victorian Room, 1st Floor

Wednesday, 06/24

8:00 AM
Registration & Breakfast
Mezzanine, 2nd Floor
8:00 AM
One on One Meetings
Mezzanine, 2nd Floor
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.


8:15 AM
Sponsor Breakfast Presentation
Driskill Ballroom, 2nd Floor
Day 2 - Data, Data, Everywhere

Making it personal. On Day 2 of the Summit we learn how to create a data-driven marketing plan in a data-challenged world.

9:00 AM
Keynote Q&A: Why Slow & Steady Wins the Race
Driskill Ballroom, 2nd Floor
The world’s largest online employment platform didn’t achieve that distinction without an impactful marketing strategy. Indeed's SVP of Marketing, Paul D’Arcy, shares the evolution of the brand, where their ad dollars are going and his three must-haves for a successful marketing campaign.
Interviewee
Paul J. D'Arcy, SVP, Marketing, Indeed 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
9:30 AM
Case Study: Embracing the Human Touch
Driskill Ballroom, 2nd Floor

With the new regulations taking effect, accessing compliant data in 2020 is much more of a challenge. Land O' Lakes' Brandon Miller shares how his marketing team strategically works around this by leveraging human moments to ethically build their database and create awareness.

Presenter
Brandon Miller, Digital Marketing Manager, Land O' Lakes, Inc. 
10:00 AM
Q&A: Behind-the-Scenes of a Winning Super Bowl Ad
Driskill Ballroom, 2nd Floor
For six consecutive years Avocados From Mexico has run a TV spot in the Super Bowl, so you might think it’s a safe bet they’ll be running in next year’s big game as well. Think again. AFM’s Kevin Hamilton gives us a peek at his playbook and shares why a successful ad campaign is built on a lot more than just one big game.
Interviewee
Kevin Hamilton, Head of Brand Marketing, PR & Strategy, Avocados From Mexico 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
10:30 AM
Sponsor Spotlight and Coffee Break
Mezzanine, 2nd Floor
11:00 AM
Panel: The Further Adventures of Measurement Mavens
Driskill Ballroom, 2nd Floor
Cross-screen measurement still sucks, but what are you going to do? Plans still need to be made, allocations determined, results accounted for. We ask our team of analysts to show their work in doing the math of cross-screen video campaigning. How are some of the latest tools being used to reconcile incompatible metrics? How is performance impact being measured? What data drove optimizations on the fly? What did we learn?
Moderator
Angela Mertz, VP Integrated Media Strategies, The EGC Group 
PanelistS
Jessica Martin, HomeAdvisor Senior Manager, Offline Strategy, HomeAdvisor 
Shani Reardon, Direct Agency President, Modus Direct 
Branden Windle, Co-Founder & CMO, Tecovas 
11:30 AM
Roundtables
Driskill Ballroom, 2nd Floor

That Measurement Roundtable - Shani Reardon, President, Modus Direct Agency 
The SVOD Landscape - Dan Kelly, General Manager, Central & West Coast Ad Sales, Dish Networks

12:15 PM
Lunch
Driskill Ballroom, 2nd Floor
Brewery Tour
Golf at Barton Creek - Crenshaw Course
Kayak on Lady Bird Lake
6:30 PM
Cocktail Party
Franklin BBQ (900 E 11th St, Austin, TX 78702) - shuttle service provided
7:30 PM
Dinner Reception
Franklin BBQ (900 E 11th St, Austin, TX 78702) - shuttle service provided

Thursday, 06/25

8:00 AM
Registration & Breakfast
Mezzanine, 2nd Floor
Day 3 - Thinking Outside the Box

We end the summit exploring fresh and innovative opportunities in video marketing; from FB Live to interactive content to more comprehensive linear touchpoints.

8:45 AM
Keynote: Switching Gears: Lexus Broadens it’s Image & Audience
Driskill Ballroom, 2nd Floor
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how “performance” could create greater affinity within the Black consumer mindset for the Lexus brand. Hear how Product Marketing, Lexus Performance Driving, Driving Connection, Lexus Racing and a host of celebrities culminated into 4 Seasons of Lexus 0to60.
KeynoteS
Jeffrey Bal, Marketing Manager, Lexus Motorsports 
Danielle Rose, Sr. Advertising Analyst, Lexus 
Albert Thompson, Managing Director, Digital, Walton Isaacson 
9:15 AM
Presentation: Gamifying Connected TV
Driskill Ballroom, 2nd Floor
Hear how a major Hospital network in the Chicagoland area used interactive elements to cut through the video clutter of a competitive market and mine real-time engagement data in a highly regulated industry. North Shore Health’s director of brand marketing shares the unexpected benefits of stepping out of one’s comfort zone.
PresenterS
Paul Eiselstein, Associate Director, Integrated Planning, Kelly Scott Madison 
Toni Midderhoff Miller, Director of Brand Marketing, North Shore Health 
9:45 AM
Case Study: Getting Social with Millennial Moms
Driskill Ballroom, 2nd Floor
In a market increasingly flooded with brand entrants, Slumberkins’ success proves that an authentic brand story and purpose is everything. Co-founders Callie Christensen and Kelly Oriard found early success leveraging social media communities and channels like Facebook Live. They’ll share their journey from Shark Tank to funding to realizing their vision for a radically different kind of children's TV series.
PresenterS
Callie Christensen, Co-Owner & Co-CEO, Slumberkins 
Kelly Oriard, Co-Owner & Co- CEO, Slumberkins 
10:15 AM
Roundtables
Driskill Ballroom, 2nd Floor

Targeting Niche Audiences - Callie Christensen, Co-Owner & Co-CEO, Slumberkins
Bright & Shiny - Paul Eiselstein, Associate Director, Integrated Planning, Kelly Scott Madison
Looking Beyond Traditional Screens & Measurement - Christi Rademacher, Consultant, NA Broadcast Lead and Consumer Media Planner, Dell

11:00 AM
Conference Concludes