March 9 - 12, 2020
Austin, TX

Live Event Coverage

Agenda

Monday, 03/09

6:30 PM
Welcome Cocktail Reception

Tuesday, 03/10

8:00 AM
Registration & Breakfast
Day 1 - Channel Surfing

Fragmented, no standardized measurement and more stringent regulations. Media buyers and advertisers are facing greater obstacles than ever. We open the Summit exploring these challenges as well as expanding opportunities for today's expanding TV and video landscape.

9:00 AM
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: Navigating the New Cross-Screen Landscape

The challenges of fragmented platforms and no universal measurement system have forced media buyers to step up their game when it comes to connected TV. Which is a good thing, since CTV also offers an abundance of opportunities. How have innovative ad spenders tackled their cross-network campaigns, where did they run, what measurement tools did they leverage and why is it no longer a one-size-fits-all plan?

10:15 AM
Case Study
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: OTT 2.0: The AVOD Age Begins

OTT is the fastest growing segment of ad-supported media today, projected to reach $5 billion this year by Magna Global. And as new AVOD opportunities join Hulu and Roku to challenge SVOD, the landscape is about to change radically. Where are media buyers placing their bets, tuning into new channels, and managing the further fragmentation of OTT options?

11:30 AM
Presentation: Mobile's Little, Big Screens
New and emerging screens like Instagram TV, YouTube Stories, Snapchat video and Facebook Watch have flooded the marketplace with options that appear mainly in your pocket. Which ones are worth investing in? What are the early learnings about where the money should go to tagret who for what goals...with what measurement?
12:00 PM
Roundtables

Cross-Screen Media Planning
The SVOD Landscape
Mobile Video

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Golf at Barton Creek: Fazio Foothills course
Cruise on Lake Austin
Bike Tour of Austin
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 03/11

8:00 AM
Registration & Breakfast
Day 2 - Data, Data, Everywhere

Making it personal. On Day 2 of the Summit we learn how to create a data-driven marketing plan in a data-challenged world.

9:00 AM
Keynote
9:30 AM
Case Study: Learning to Play Nice With Others: Combating the Data Conundrum

With the new regulations taking effect, accessing compliant data in 2020 is much more of a challenge. We’ll hear how an established legacy brand’s marketing team was able to ethically build their database with clean, relevant data through collaboration with their legal, IT and security departments. How did they make it work internally and what obstacles did they have to overcome in order to create a successful work flow?

10:00 AM
Panel: Keeping It Real: Collecting Data the Old-Fashioned Way

The uncertainty of CCPA and post-cookie browser tech challenged marketers to discover alternative ways to collect data and a broader spectrum of audience insights. Learn how producing events, interactive experiences and more innovative/engaging content enables brands to organically capture new consumers and their information.

10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Presentation: Going Live On Social

Facebook Live and Instagram Live are enabling a number of social media savvy brands to effectively reach consumers with more enticing and personalized content. Though the thought of going live can be daunting, the payoff is better engagement and audience retention. Learn how to take advantage of this exciting opportunity.

11:30 AM
Panel: The Further Adventures of Measurement Mavens

Cross-screen measurement still sucks, but what are you going to do? Plans still need to be made, allocations determined, results accounted for. We ask out team of analysts to show their work in doing the math of scross-screen video campaigning. How are some of the latest tools being used to reconcile incompatible metrics? How is performance impact being measured? What data drove optimizations on the fly? What did we learn?

12:00 PM
Roundtables

Event & Interactive Marketing
That Measurement Roundtable
Social Media Video Trends
Gathering Clean Data

12:45 PM
Lunch
Brewery Tour
Kayak on Lady Bird Lake
Axe Throwing at Urban Axes
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Thursday, 03/12

8:00 AM
Registration & Breakfast
Day 3 - Thinking Outside the Box

We end the summit exploring some fresh and innovative opportunities in video marketing; from AR to bing ads to interactive content.

9:45 AM
Panel: Break Out of Your Rut: Here’s to Something Bright & Shiny

Sometimes you just need to shake things up. Learn about the new and unorthodox screens and ad formats marketers are testing out? From OOH (Out Of Home) and taxi video to interactive and AR; the latest technology is paving the way for more immersive experiences that can be streamed in real-time and at scale.

9:45 AM
Keynote
10:15 AM
Case Study: Embracing the Couch Potato

Is binge-watching the new ad opportunity? Are new viewing habits generally making both planners and creatives rethink the places and ways to tell brand stories?

10:15 AM
Roundtables

Targeting Niche Audiences
Bright & Shiny
Looking Beyond Traditional Screens

11:00 AM
Conference Concludes