Overview

The video landscape has never been more promising and at the same time challenging for media buyers and brand storytellers. It is both converging around digital data and channels while just as quickly fragmenting into countless untested media brands and their models. OTT is coming on strong as a more consumer-centric, data-driven TV platform, and yet it has spawned a range of subscription and free models, streams from legacy TV and new video oligopolies as well as a new brand every day. Video budget now can go anywhere and everywhere. Data compatibility and measurement standards have not kept up. And the creative range now spans from short form branded mini-movies to 6-second bumpers.

Boy do we need a guide. Or 120 of them.

To the state of OTT inventory. To measurement practices across screens. To finding the right data that matters for targeting video everywhere. To amortizing creative efforts across long and micro format video on big and hand-sized screens. To finding lessons in early campaigns. To finding the right media mix when your video could be anywhere and everywhere.

MediaPost’s TV and Video Insider Summit applies to the “oppor-challenge” its unique and intimate format of bringing a tight group of leading media buyers and planners together for three days of sharing their best practices and ideas. Created by and for the marketers and their agencies who are buying data driven video and TV media, the summit will chart out how, where any why media buyers are placing their bets…and the early payoffs.



The TV & Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video.  For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful.  Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons.  We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.  

The end result is a highly unique format that’s intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.


Reasons and Benefits of Attending


* Unparalleled access and knowledge sharing with the leading minds in the Industry

* Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies

* Noon Roundtables – open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.

* Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

* Cocktails and evening dinners bring the group together over casual conversations and delicious meals

* Be part of driving the TV and Video Channel forward as a key component of marketing campaigns, within your company and the industry

* Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties

* Congenial, relaxed experience. Attendees are working together to move the industry forward

* Enhance your TV and Video initiatives with new solutions learned and partnerships gained