March 19, 2017
March 20, 2017
March 21, 2017
March 22, 2017
Buying Into The Screen Convergence
Video is the new currency. It is the way we absorb media best, most often and on any available screen. For media buyers this mean following the view on and beyond TV by leveraging digital data, advanced targeting and planning tools, and ad inventory both on and beyond the mother of all video – TV.
At the TV & Video Insider Summit we unpack the great convergence – how advertisers are migrating the engagement of TV onto every screen, and moving the data and targeting techniques of online to their TV buying.
We will explore:
Data-driven approaches to cross-screen video buying
How addressable, OTT, programmatic TV channels integrate with online video planning
Establishing common metrics across TV and video
Finding the data that matters in tracking and targeting viewers across screens
Synchronizing storytelling across TV, online, mobile
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