Samantha SteckerOcean Media Sr. Director, Strategy & Innovation
After joining Ocean Media as Sr. Director overseeing Priceline (US & Canada) and Ancestry Canada, Samantha (Sam) took on the role of Director of Media Strategy & Innovation. She serves as the liaison between the evolving Media Industry and Ocean Media and its clients. In addition to exploring brand integration opportunities for Ocean’s clients, she focuses on Emerging Media as it relates to new platforms, technology, tools, and data, prioritizing advancements in television. Prior to joining Ocean Media, Sam managed the General Market and Hispanic media efforts for Constellation Brands/Corona at Horizon Media. Sam started her media career at Universal McCann, working in the Multi-Product Group on Northrop Grumman and Zicam. She is a graduate of Claremont McKenna College.
Meet Samantha at:
Panel: Navigating the New Cross-Screen Landscape
Date/Time: 9:45 AM
The challenges of fragmented platforms and no universal measurement system have forced media buyers to step up their game when it comes to connected TV. Which is a good thing, since CTV also offers an abundance of opportunities. How have innovative ad spenders tackled their cross-network campaigns, where did they run, what measurement tools did they leverage and why is it no longer a one-size-fits-all plan?← Back to speaker list