Chris Peterson

R2C Group Managing Partner

Chris Peterson’s career spans 30 years of performance-oriented marketing and has worked with some of the world’s largest brands. He has consistently innovated throughout his career with a focus on strategy and emerging trends and technologies. He founded an early digital agency with such clients as eBay, HP, and Microsoft, which was acquired by Publicis Groupe.

At Publicis, he ran the North American direct and digital division with clients that included Whirlpool, Google, and Sprint. He went on to found Chautauqua Communications, an early content agency with such clients as WebEx, Vonage, and Microsoft. Chautauqua was acquired by R2C Group where he served as Managing Partner, working with Vonage, Web.com, Adobe, and numerous other clients on performance and brand strategy. After a stint in mobile application development, Chris returned to R2C Group as Managing Partner.

Chris holds a dual degree in English and Physics from Amherst College and resides with his family in San Francisco.

Meet Chris at:

Panel: Taking OTT's Measure
Date/Time: 10:00 AM

OTT has finally arrived at scale on the bigger screen. But from network full episode apps to streaming boxes to skinny bundles to nano-niche digital channels, that scale is a vast landscape of islands. The chief challenge now is measurement across those OTT channels and reconciling it with linear. How are the early-in buyers making sense of fragmented post-GRP metrics? How are they finding and assembling audiences here? What s the real measure of OTT?

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