Josh Martin

Performics EVP & Head of Mass Acquisition Media

Josh Martin, EVP, leads Performics’ Mass Acquisition Media practice, which encompasses Performance Video (TV, OLV, Connected and Advanced TV), Performance Audio (National and Local Radio), Shared Mail, DR Print and Out-of-Home.  Performics is the Performance Marketing brand of Publicis Media.  Josh has over 20 years of agency experience and has collaborated with top Video and digital clients including AstraZeneca, Farmers Insurance, Fox, King, Laser Spine Institute, Norton-LifeLock, Verizon and more. He provides expertise in efficiency growing sales by developing ROI-focused media plans for large client organizations that value business results and innovation.

Meet Josh at:

Presentation: Building Audiences and Targeting in TV
Date/Time: 9:15 AM
How does audience building through emerging video channels compare to planning on traditional TV? We kick off this section of content on targeting and audience metrics with a primer.

Panel: Data In: Building Audiences and Attention In A Distracted World
Date/Time: 9:30 AM

Audiences are not only fragmented but increasingly distracted. Where are planners finding and best using data to target their customers in places where it matters? Knitting together the data that accurately assembles these audiences among these screens is an improvised dance with on-boarding first party data, vaulting walled gardens and sorting through uneven third-party data. We ask a panel of seasoned cross screen buyers for examples of how they are knitting together targeted audiences from this mixed data pile.

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