Chandni Shah

VSA Partners Media Strategist

As a media strategist at VSA, Chandni plays a pivotal role in helping build out the agency's blooming media capability. She works alongside the digital strategy team to create highly-effective media solutions for clients including Hayneedle, Slack, ICSC and Windstream. Prior to joining VSA, Chandni worked in public relations for such agencies as Noble Communications and Kelly Scott Madison, where she handled PR for global B2B clients Stratasys and Epicor, as well as B2C clients such as Jimmy John's. Chandni graduated from Loyola University Chicago & John Felice Rome Center, where she studied Advertising and Public Relations. Outside of advertising, Chandni has a passion for cooking.

Meet Chandni at:

Panel: Channel Surfing: Mapping Goals Against Platforms
Date/Time: 9:45 AM

As the video options explode - across linear, VOD, OTT, addressable/programmatic TV and the vast online terrain, what is a media buyer to do? We ask a team of video strategists to share what they have learned about how each of these channels maps against specific campaign and marketing goals. Where are they finding the right targeting data, audiences, scale to justify their time and investment? Which of these channels integrates best with larger marketing plans and casts of the results data advertisers most need? Our panel of media buyers share how they are knitting together planning, creative and measurement approaches from a fragmented landscape. 

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