James Chanter

m/Six Media Director

James Chanter brings more than ten years of media management experience in both the US and the UK to his role as Media Director at GroupM backed media agency m/SIX. In this capacity he leads media strategy and campaigns for clients including John Hancock, David Yurman and Swatch among others.

James specializes in brands with complex paths-to-purchase, understanding and mapping programs onto user journeys and user behavior. He's a passionate strategic thinker and published thought leader who helps brands develop new methods for engaging audiences in meaningful and personalized ways. In 2017, James played a central role in the m/SIX growth story through his new business efforts with the firm landing seven new clients while growing staff from 40 to more than 80.

Meet James at:

Panel: Data In: Building Audiences and Attention In A Distracted World
Date/Time: 9:30 AM

Audiences are not only fragmented but increasingly distracted. Where are planners finding and best using data to target their customers in places where it matters? Knitting together the data that accurately assembles these audiences among these screens is an improvised dance with on-boarding first party data, vaulting walled gardens and sorting through uneven third-party data. We ask a panel of seasoned cross screen buyers for examples of how they are knitting together targeted audiences from this mixed data pile.

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