Brooke Abney

Resolution Media Director, Programmatic Video & Emerging Format Capabilities

Meet Brooke at:

Panel: Channel Surfing: Mapping Goals Against Platforms
Date/Time: 9:45 AM

As the video options explode - across linear, VOD, OTT, addressable/programmatic TV and the vast online terrain, what is a media buyer to do? We ask a team of video strategists to share what they have learned about how each of these channels maps against specific campaign and marketing goals. Where are they finding the right targeting data, audiences, scale to justify their time and investment? Which of these channels integrates best with larger marketing plans and casts of the results data advertisers most need? Our panel of media buyers share how they are knitting together planning, creative and measurement approaches from a fragmented landscape. 

← Back to speaker list