Jesse MathForwardPMX VP, Social & OTT
As VP of Social & Display and OTT lead at ForwardPMX, Jesse brings over a decade of experience in brand strategy and media planning/buying across all online and offline channels, creating breakthrough results for a number of prestigious brands spanning multiple verticals. Today, Jesse directs digital and paid social efforts for the agency’s premier accounts, with a primary emphasis on driving Direct to Consumer acquisition performance. Jesse brings focus, new insight and bold thinking as it relates to the intersection of Brand and Performance strategies that drive bottom line performance for clients, and more recently established the agency’s OTT practice to further this vision. Beyond client work, Jesse is passionate about creating a workplace culture that inspires the creativity and innovation required to confront the challenges faced by brands in today's (and tomorrow's) landscape.
Meet Jesse at:
Panel: DTC Goes CTV
Date/Time: 11:30 AMNew DTC brands are bringing new money, new data and new performance expectations to TV. What can the rest of us learn? How are these new TV spenders leveraging online data for linear and OTT buying? Is there something new here, or is it DTV?